MOBILITY track - Tuesday 28th "The main vision of PriMaaS is to promote the integration of traditional collective transport modes with personal and innovative ones by creating equitable mobility services truly focused on citizens’ needs. Regional and national policy instruments should be adapted to promote a fully integrated intermodal approach between all transport services, namely by using data provided and gathered in real time about both travel demand and travel supply. At the same time, multiscale policy instruments should ensure that the more comfortable and affordable travel options for any individual to get from A to B has also minimum carbon levels." JORGE BANDEIRA, Researcher, University of Aveiro. Smart City Mindtrek 2020 - conference 28th-29th January Tampere, Finland www.mindtrek.org/2020/

1. Jorge Bandeira, Eloisa Macedo, João Paulo Teixeira
*Project Coordinator – University of Aveiro
jorgebandeira@ua.pt
Prioritizing low carbon mobility services
for improving accessibility of citizens
Smart City Mindtrek 2020 | International Technology Conference and
Business Expo | 28th – 30th of January, 2020 | Finnkino Plevna,
Tampere, Finland.

2. 2
Interreg Europe - Objectives
Policy Change
• To help regional and local
governments across Europe to
deliver better policy
• To ensure government
investment leads to integrated
and sustainable impact for
people and place.
Cooperation Collaboration
Community
engagement

3. 3
1st phase
Exchange of experience
7 Working
group
7 Thematic
Conference
7 BC
Workshop 10 Staff
Exchange
30 Regional
Stakeholder
meetings
1 Baseline Assessment Report (1st year)
5 Technical papers => policy briefings
>15 Good practices identified
>180 workers increased professional capacity
6 Action plans
48 Number of policy learning events
organized

4. 4
2nd phase
Monitor Implementation February 2022
January 2023
ACTION
PLAN
OLICY
ACTION

5. 5
PriMaaS OBJECTIVES
To create a knowledge hub to support regions improving RPI
Support Introduction of MaaS
Ensure transport social inclusion and accessibility
Low carbon mobility solutions are good options from
the citizen’s perspective in terms of comfort and price.
Ensure digital disruption occurs to our advantage
Regional
Policy
Instruments

6. 6
Partnership
University of Aveiro, PT (LP)
eGovlab - Stockholm University SE (AP)
University of Applied Sciences Erfurt DE
Intermunicipal Community of the Coimbra Region PT
SESTrans UK
Liguria Region IT
Council of Tampere Region FI
Timisoara Municipality RO
TTS Italia IT
ITS Romania RO

7. 7
6 Policy
Instruments
Integrated Strategy for Territorial
Development of Coimbra Region 2020
Regional Transport Strategy 2015 - 2025
Sustainable Urban Mobility Plan for the
Timisoara Growth Pole
OP Thüringen 2014-2020
Finland’s SFP Sustainable
Growth and Work 2020
OP 2020 ERDF of Liguria

8. 8
”MaaS could be designed to influence behaviors to be more sustainable, but
this must be designed in from the start”!
Regional and Policy improvement impacts
Kate Pangbourne et al 2020
Questioning mobility as a service: Unanticipated implications for society and governance

9. 9
Policy improvement (+MaaS)
• Increasing confidence and incentivizing collaboration between established and
incoming players
• Fostering intramodality and interoperability

10. 10
Policy improvement (+MaaS)
• Award new projects based on open digital platforms
• A “win-win for all can be sustained by sharing data with the goal to
jointly develop and grow the market”.

11. 11
Better internalize transport’s effects
External Cots EUR (EUR/kg)
CO2
hort-and-medium-run
(up to 2030)
100
NOX city 5.3
VOC 0.4
PM 2.5 (metro) 366
Policy improvement (Better MaaS)
– Air pollution costs: average damage cost in €/kg emission, national
averages for transport emissions in 2016 (FINLAND)
Average external costs 2016 for EU28 by country and transport mode
(excluding congestion)*
5.2
2.9
11.8
2.9
3.3
10.6
€-cent/ pkm

12. 12
Ma
aS
Critical thinking about MaaS
Integration with long-term and wider urban/regional objectives.
Policy improvement (Better MaaS)
M

13. 13
Avoiding Risks
Higher costs / Inequality
Discouraging sustainable mobility
Digital gap: Disconnecting users, transport providers
and the transport authority
Inefficient taxation policies

14. 14
• Tailoring MaaS characteristics to different contexts
Challenge

15. 15
Tangible objectives
4 new objectives
related to deployment
of low-carbon
integrated mobility
platforms.
Creation and
submission of 6
ideas and project
proposals
according to the
MaaS vision.
1 new project funded
incorporating
multimodality and
interoperability
driven tools such as
open data
platforms, ticketing
integration and
competitive fares in
relation to individual
motorized transport.
Timisoara Tampere South East of Scotland

16. 16
Tangible objectives
1 integrated service
at the region level,
including Transport
Authorities,
operators, data
managers
3 New projects
funded incorporating
multimodality and
interoperability driven
tools such as open
data platforms,
ticketing integration
and competitive fares
in relation to all forms
of transport.
5 Number of
implemented
innovative actions
that demonstrate a
real added-value and
lead to improve the
share of day-today
PT against MIT and
thus, reduce CO2.
IMC Coimbra Liguria Thüringen

17. 17
Open mindsets - Open data sets - Evidence of
success by promoting a culture of data sharing and
demand sharing among public and private operators
PR1
<Jul 2020
PR3
<Jan 2021
PR4
<Jul 2021
PR5
<Jan 2022
Low Carbon MaaS - From Territorial
administrative division towards Geographical
inclusiveness
• MaaS impact regional travel – SUMPS ROLE
• The roles between private and public actors
• Legal frameworks on the rights and duties
Anticipating risks of MaaS and increasing trust
• Data, crowdsourcing and social media -
Future MaaS: Connected and automated vehicles
and new mobility services - policy implications
Join Us! Interregional events topics
https://www.interregeurope.eu/primaas/

18. Project smedia
Thank you
jorgebandeira@ua.pt