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1. Product Launch Team Charter
Purpose
Following is a sample charter that you can customize to fit your organization.
Definition
The Product Launch Team consists of members from each of the functional areas that have
a stake in a successful product launch.
Members of the team are department leaders that will be appointed by a sponsoring
executive based on their ability to analyze, communicate, and solve challenges.
Following are the primary responsibilities for the team:
1. Plan the launch. Determine the activities and sequence that will results in a
successful product launch.
2. Coordinate and execute the launch. Working from the plan, ensure that the
responsible party executes all activities while coordinating and communicating
with other members of the launch team.
3. Maintain the schedule. Ensure that the launch occurs on schedule, identifying
the risks and contingency plans that might threaten an on-time launch.
4. Measure the result. Establish metrics and use them to determine if the launch
objectives were met.
5. Post-launch debrief. Analyze the effectiveness of the launch plan after
execution to learn from mistakes and implement improvements for the next
launch.

2. Product Launch Team
Members of the cross-functional Product Launch Team include:
Department Role Project Responsibilities
Grant authority to the launch team to conduct
Executive Sponsor the launch and provide it with the necessary
resources.
Organizing and managing the launch team and
effort, scheduling and running launch team
Marketing & Product meetings, ensuring each member of the team
Project Manager
Management understands his/her role and contributes
accordingly, communicating launch status to all
stakeholders.
Product
Defining and executing the public relations
Public Relations announcement
activities associated with the launch.
publicity
Ensuring the launch team understands the
product’s features, capabilities and benefits;
Research & Development Product education
keep the launch team apprised of product’s Beta
test results and readiness to launch.
Support team
Ensuring the customer support team is prepared
Customer Support training &
to support the new product at launch time.
readiness
Working with Marketing to put collateral in
Sales team place to support sales effort; training sales team
Sales
readiness on new product; ensure readiness of the
distribution channel.
Work with Product Management to estimate
Product supply and
Manufacturing demand and ensure adequate supply of product
distribution
is available on launch date.

3. Mandate
 Throughout the duration of the product development cycle, the Product Launch
Team shall meet when necessary, with frequency of meetings increasing as the
launch date nears. Product Launch Team members must attend all meetings
and/or shall provide a suitable representative.
 The team shall outline revenue goals, business objectives, and other strategic
initiatives, which will be distributed to all department members.
 To provide each staff member with the tools, resources, and knowledge required
to successfully launch the product.
 To analyze how top performers do their job, and share Best Practices with
average performers and new recruits.
 To remove any obstacles that are standing in the way of achieving the product
launch targets.
 The PLT will ensure that all voices are heard by relaying feedback from junior
staff, customers, and colleagues, to senior management for consideration.
Agreement
As members of the Product Launch Team, we agree to work together in executing our
launch plan, meet launch objectives, and provide leadership and structure to the launch so
as to give the Product the best possible chance to succeed in the market.
Date: [insert Date]
Signed: [Insert signatures of each committee member]