One day you wake up and realize you no longer create things. Your job is to inspire others to create. How you assigned value to yourself disappears overnight. And that can be tough on the psyche. Joe, a rising PPC super-star, will tell you how to go from individual contributor to people manager—including what it takes to make the jump and what it takes to be successful in the new role. This session is designed for folks moving into, or wanting to move in to, managerial roles.