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Account Manager to
People Manager
Joseph Kerschbaum
Vice President of Client Services
Learner Outcomes
Empower Your Team
Evaluate Success in Your New Role
Acclimate to Your Managerial Role
Focus on Your New Priorities
After Today You Will…
You Dream of Being the Boss
Now What?
Your New Path Forward
Start with
the End Mind
Build a Solid
Foundation
Example is leadership.
-Albert Schweitzer
Utilize Your
Growth Tool Kit
Build the Team You Need
Model
• Exemplify Each Role
• Inspire Greatness
• Motivate with Positive Energy
Educate
• Create a Knowledge Base
• Utilize Recurring Trainings
• Encourage Sharing & Wins
Process
• Lean on Reliable, Repeatable Process
• Implement Thorough QA Procedures
• Drive for Constant Improvement & Innovation
Frontline Managers
Let Go of Your Past
Embrace Your Future
Search for ways to give every employee more
control over his or her piece of the business.
-Bob Gilbertson
Achieve a Zen-like State
Find Your
Management Chi
Communicate
•Establish Open Communication
•Define Roles Clearly
•Understand Team Member Motivations
•Establish 1:1 Meetings
Trust
•Delegate with Confidence
•Encourage Ownership
•Build Trustworthy Mentors
•Nurture a Feedback Loop
Prioritize
•Concentrate on Macro Topics
•Work “On” vs “In” the Biz
•Put Out Fires as Needed
Key to Management: Weekly 1:1
If You Love Something…
Become the
Conductor
If he/she works for you, you work for him/her.
-Japanese Proverb
Define Your
Management Role
Keep the Tempo & Time for Your Team
Team
• Team Satisfaction & Advancement
• Trouble Shooting
• Personal Development
Strategy
• High-Level Strategy Guidance
• Stakeholder Sponsorship
Development
• Process Improvement
• Spot Training
• Resource Procurement
Middle Managers
Build
Focus
Conduct
• Model
• Educate
• Process
• Communicate
• Trust
• Prioritize
• Team
• Strategy
• Development
Understand
Your New
Success Metrics
How You Provide
Value Now
Elevate Your Focus & Goals
Team Progression
•Skills
•Ownership
•Advancement
•Culture
Process Improvement
•Productivity
•Quality
Campaign Performance
•KPIs / Goals
•Innovation
•Expansion
Go Be an Awesome Boss!
Resources
Keep Growing!
Thank You!
Joseph Kerschbaum
Vice President of Client Services
3Q Digital
joseph@3qdigital.com
@joekerschbaum

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Account Manager to People Manager