5
Managerial
Principles
The sales Management Principles
Before they
sell…
Great sales managers knows well:
• What they sell?
• To whom?
• How many?
• I what price?
• How to sell?
The Factory

Inputs

Added Value
Process
(Manufacturing)

Outputs
Sales Factories

Leads

Interactions

Sales
The Boiling Frog Syndrome
KPI’s
Key performance
Indicators
Manage the process that leads
to result!
KPI’s
•Number of meetings.
•Number of new clients.
•Number of visits per client.
•Number of new clients/segments.
•Closing ratio.
•Average sale per client.
•Sales per product/salesman/segment.
•Growth rate of a client/product/employee.
Management Principles
The managerial cycle
principle.
The balance principle.
The focus principle
The consistency principle
The publicity principle
The managerial cycle
principle
Assessment

Control &
Feedback

Leadershi
p

Environment

Implementation

Planning
The balance principle

Mission

” Spirit “
Motivational Leadership

The competence to increase your team’s
motivation for a personal extra effort
&
To see them selves as part of the organizational
“success story”.
The focus principle

Success
Zone

Skyhigh

Floor

Targets types:
Inputs
Outputs
: Targets height
Floor
Skyhigh
Targets level:
Team
Salesman
Time units

Day: The working unit.

Week: The Control & assessment unit.

Month: The result unit.

Transparency and information sharing
The consistency principle
Frequency

Content

Daily

Morning meeting
Daily tel. call

Weekly

Team meeting:
Targets’ assessment, Mutual
learning, next week
planning.
1x1 Feedback

Monthly
Monthly team meeting:
Month analysis, training,
contests…

Output

Sales
Motivation
Professionalism
Skills
Commitment
Focus
Leadership
Administration
The publicity principle
Use the power of the group in order to
motivate the individual
The public Sales-Board
! Congratulations
!
The hoops
Team
meetings

Training
&
coaching
Bonuses

Daily
focus

Salesman
Publicity
Sales
contests

Personal
life

Control
&
assessment

Sales management rules