The document discusses managerial principles for sales management. It outlines key aspects managers should know such as what they are selling, to whom, how much, and at what price. It also discusses managing the sales process and using key performance indicators to track meetings, new clients, visits, growth, and more. Some principles discussed include the managerial cycle of assessment, planning, implementation, control and feedback; balancing the organization's mission and employee motivation; focusing efforts in a success zone with targets; and ensuring consistency through regular meetings, feedback, and public recognition to motivate individual performance.