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What are these insights all
about
Insight occurs when people recognize
relationships or make associations
between objects and actions that can help them
solve new problems.
Britannica
So it is about recognising
relationships
Relationships between ??
Everything you can get your
hands on
                   QUANTITATIVE
                    RESEARCH
 OBSERVATIONS                          DATA



   TRENDS

                                       QUALITATIVE
      NEWS                              RESEARCH

                ARTICLES     REPORTS
One way to do it is through S.A.M.

               Social                          Actions
            Who they do the               What action /s they
             action with                         do


                              Motivations
                              What they think or
                                    feel




                                    =
                        Insight
Start with all the clients   data
Then all the agency   data
books
experiences   internet                   travelling




 Then mix it from everywhere else
                         faces

                TV               Music

  places                 Film
But it is important to become more

insightful
Steps to being more Insightful
1. Ask more thoughtful questions
2. Look beyond the obvious
3. Don’t be afraid to reframe the
   problem
You can also train   yourself to
be more insightful
Never stop practising
Keep feeding your brain with

information every moment you can
books
experiences   internet                   travelling




 Get it from anywhere
                         faces

                TV               Music

  places                 Film
Keep reframing things you see

everyday
Keep connecting different things

you see at anytime
Because   practise makes
perfect

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