This keynote will help you understand the current state of cloud adoption, identify the business value for your organization, and provide you a framework to plot your course to cloud adoption.

1. Los Angeles

2. 2
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Today’s Agenda!
1:30
Accelerate to Cloud
Josh Fraser, RightScale, SVP Sales & Business Development
2:30 "Demo: Agility in a Cloud-Enabled Enterprise
Roberto Monge, RightScale, Cloud Solutions Engineer
3:15
Customer Stories
4:00
Plot Your Route
Josh Fraser, RightScale, SVP Sales & Business Development
4:30 "Networking and Cocktails
#rightscale!

3. 3
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Global Cloud Management Service!
Midwest
Chicago
London
Amsterdam
Seattle
Dublin
Oregon
NYC Area
W Europe
SF Area
Tokyo
DC Area
Las Vegas
Shanghai
Southeast
Hong Kong
Singapore
Dallas
São Paulo
Private Clouds
Sydney
Public Clouds
Amazon Web Services
Datapipe
Google Cloud Platform
HP Cloud
#rightscale!
IBM SoftLayer
Rackspace
Windows Azure

4. 4
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3 Steps to Accelerate Your Cloud!
1
Get Out Your Map
2
Pick Your Destination
3
Plot a Route
#rightscale!

5. #
Get Out Your Map!
#rightscale!

6. 6
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Choice!
The Rise of the Clouds
#rightscale!

7. 7
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What a Difference a Year Makes!
Goes OpenStack
GA
GA
2012!
Jun
Aug
Launched
Oct
Dec
2013!
Feb
Apr
Adds Australia
Grizzly Released
#rightscale!
Jun
Aug
Oct
vCHS GA
Havana Released

8. 8
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Hybrid Matures!
All of the Above
Multi-public
15%
No plans
7%
Multi-private
15%
Single public
11%
Multi-cloud
77%
Hybrid cloud
47%
Single private
5%
Source: RightScale State of the Cloud Report 2013
#rightscale!

9. 9
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Evolution of Hybrid Architectures!
From a Portfolio of Resource Pools…
…to a unified Resource Pool.
Public Cloud!
App 1
#rightscale!
App 2
Private Cloud!
App 3
2
App 4

10. 10
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Using!
Cloud!
Unlocks!
Value
#rightscale!

11. 11
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Cloud Maturity Model!
8%!
17%!
26%!
23%!
26%!
No!
Plans!
Cloud!
Watchers!
Cloud!
Beginners!
Cloud!
Explorers!
Cloud!
Focused!
Planning!
First project!
Apps running!
Heavy use!
Source: RightScale State of the Cloud Report 2013
#rightscale!

12. 12
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Benefits Grow!
100%
% of Respondents
80%
60%
Business continuity
Higher performance
Geographic reach
IT staff efficiency
Higher availability
Faster time to market with apps
Greater scalability
Faster access to infrastructure
40%
20%
0%
Cloud Beginners
Cloud Explorers
Cloud Focused
Source: RightScale State of the Cloud Report 2013
#rightscale!
12

13. #
Pick a Destination!
#rightscale!

14. 14
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What Do You Need to Consider?!
#rightscale!

15. 15
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Consideration: Consistency !
Consistent performance & reliability
Consistent utilization
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16. 16
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Consideration: Security !
Security outside the private network
Heterogeneous APIs and behaviors
#rightscale!

17. 17
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Consideration: Waste!
Simple, flexible ordering
Complex merchandising and procurement
Self-service de-provisioning
#rightscale!

18. 18
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Consideration: Automation!
Architectural rework
Dynamic configuration
Integrated monitors and orchestration
#rightscale!

19. 19
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Consideration: Tracking & Planning!
Budgeting
Chargeback
Purchase options
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20. 20
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Why!
Cloud!
Management?!
#rightscale!

21. 21
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What Defines Business Value For You?!
Increase Enterprise Agility
Drive Operational Efficiencies
Faster Time to Market
Accelerate Innovation
Fail (or Succeed) Fast
Cut Infrastructure Costs
Reduce Overprovisioning
Increase IT Efficiency
Expand Markets & Capabilities
New Geographies
New Capabilities
Web-Scale Applications
Increase Investment Flexibility
CapEX to OpEX
Reduce sunk costs
Increase spending visibility
Reduce Risk
Increase service availability
Secure environments
Reduce vendor lock-in
#rightscale!

22. 22
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Cloud Management is…!
A framework of tools to solve cloud challenges and increase your
ability to enjoy cloud benefits
!
1. Self-service accessibility of an approved configuration menu
2. Consistency and reliability of shared, commodity resources
3. Elastic, instantaneous scalability driven by automation!
4. Visibility across the organization and security across resources
5. Usage and cost transparency and optimization!
#rightscale!

23. 23
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Five Keys to Managing Cloud Spend!
Visibility
What am I spending?
Planning &
Forecasting
What will I spend in the future?
Governance
How can I control who spends what?
Allocation
Optimization
#rightscale!
How can I allocate costs or chargeback?
How can I reduce my spend?

24. 24
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Quickly Decode Cloud Spend!
Challenge
By Application
Usage & Cost Trends
By Team
#rightscale!
“I spend 5 hours each
week going through our
usage and putting it on a
spreadsheet for
management.”

25. 25
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Time for a Test Drive…!
#rightscale!

26. 26
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The RightScale SaaS Platform!
Cloud Now
On-Demand Access to Cloud
Rock Solid
Proven Scalability and Reliability
Freedom of Choice
Enterprise SLAs
Deploy Anywhere, Move Anywhere
Data-Center Independent Control Plane
No Worries
Auto-Upgrades Keep You Current
Connection-Ready
Extensive API for Easy Integration
#rightscale!

27. #
Plot Your Route!
#rightscale!

28. #
Where to Start: Segment Your App Portfolio!
ROI
Nightmare
• Monolithic
• Hairball
#rightscale!
Traditional
• Legacy
• Standard
technologies
Elastic Web
•
•
Web
architecture
Elastic design
Cloud-Ready
•
•
Greenfield
Designed for
cloud

29. 29
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Rank Your Apps to Prioritize!
Refactor
Quick Wins
Business Impact
App 3
App 5
App 4
App 6
App 1
App 2
App 8
App 9
App 7
Don’t Migrate
Hold Off
Technical Fit
#rightscale!

30. 30
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4 Common Starting Points!
Marketing Campaigns
Self Service Test & Dev
Mobile Apps
Batch Processing
#rightscale!

31. 31
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A Cloud Itinerary!
• Lay out your cloud strategy
• Understand your Business Value Tracks
• Develop your goals, what you want to accomplish
• Determine how you will evaluate success
• Select applications and use cases based on ROI
• Start with the best, not the worst, technical fit
• Align to meaningful business impact
• Favor greenfield and cloud-friendly applications
• Get started
• Stand up an application on a public cloud
• Run a POC private cloud
• Start using tools that will make scaling your cloud strategy easier
#rightscale!