Cloud and On-Premise Trends for Businesses in 2014
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Daniel Beazer, analyst at Structure Research, discusses the latest trends in the hosting and cloud marketplace, based on research from CTOs, CIOs and IT Directors.
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Cloud and On-Premise Trends for Businesses in 2014
- 1. 1 America Square London EC3 12th May, 2014 Rackpace Unlocked What are businesses looking for from the cloud?
- 2. What we are told • No one wants hardware • Everything is/will move to the cloud • SaaS is replacing traditional software • Cloud is cheap • Open source is cheaper • Microsoft, big vendors dead/dying • SIs also dead • Private cloud is so 2008 • CIOs must do x y and z I spoke to over 40 IT directors and ……. ………(p.s. buyers are liars) ‘My CEO drives me mad telling me cloud is cheap and we have to move everything there’
- 3. 5 A reality check 2013 2014 2015 CAGR Cloud £180mn £240mn £570mn 35% Hosting £1.6bn £1.8bn £2.3bn 12% Co-lo £0.9bn £1.0bn £1.1bn 19% 2013 2014 2015 CAGR Shared £434mn £474mn £571mn 9% Dedicated £171mn £189mn £207mn 9% Virtual £91mn £102mn £110mn 15% Managed £1.0bn £1.2bn £1.5bn 22% ‘It’s good to have this conversation, I hardly ever think about the infrastructure my applications sit on, it’s such a tiny part of my budget’
- 4. 13 What they like/care about • Right platform for the right application • Commodity IT vs critical • ‘Just needs to work’, ‘good enough’ • SLAs • Network • Sweating assets • Help me win the PCWorld argument • Tell us what you do well • Availability • Integrated technology stacks ‘Please don’t sell me a virtual server and then tell me it takes four weeks to deliver it’
- 5. 13 What they don’t care about • Shared • High performance • Low expectations in shared • Data transformation means hosting • Security, compliance • Senior management putting IT in a box • TCO tools, free POCs • Migration • Finger pointing when it goes wrong • Sweat the asset • Managing multiple vendors ‘Sales gives away our technology for free and it’s the highest margin part of the business’
- 6. Some myths … and now some trends
- 7. 9 Some trends in enterprise • Enterprise equals private cloud • VMWare sales, OpenStack, Citrix sales tell a story • Business analytics • Moving towards agile IT, means uncoupling • Data transformation integration • Latency an issue, need that fibre X connect • SaaS disappointment • £50k integration charge • Vendor lock-in: try moving after 2 years • Open source • Vendors can behave in a old fashioned ways • In storage, Lego can be cheaper than the cloud • Big vendors outsourcing disruption/innovation ‘Public cloud? That’s for LAMP stack, right?
- 8. 9 Some questions to ask • How many products did you release in the last year? • Can you give us your three year availability history? • Can you gives us your sales headcount for the last 3 years? • If your cloud node goes down before Xmas how much will you pay me? • Will the sales rep I am talking to answer the phone when I have signed? • Can you guarantee performance? How? • Can you walk me through what happens if I decide to leave • Can you guarantee none of my data will remain on your platform once I am gone
- 10. 41 How can we help? www.structureresearch.net Twitter: @beazerd Twitter: @structureres +44 774 890 7086 Daniel Beazer, EUROPEAN ANALYST