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5 Proven Ways to Create Change with Gamification
Presented by Monica Cornetti
www.monicacornetti.com
https://www.youtube.com/watch?v=IibqdWPvkxY
https://www.youtube.com/watch?v=RDiZOnzajNU
Candidates on average spend 5-10 minutes on PwC career page vs.
spending up to 1 ½ hours playing Multipoly prior to the job interview!
http://www.gamesforbusiness.eu/
https://www.youtube.com/watch?v=iynzHWwJXaA
LIFESAVER
https://life-saver.org.uk/#/PROFILE
 Interactive Scenario
 Character and Story
 Learn by Doing
 Beat the Clock
 Dynamic Feedback
Snow White and
Payroll
Administration
Newly acquired payroll
company
Educate current clients and
agents on new services
Demonstrate complexity of
payroll administration
Convert current clients to
payroll clients
www.monicacornetti.com/gamification
The Wage
Garnishment Case
starring
Grumpy
Gus
The
Misclassification
Conundrum
starring
Dopey Dan
The
Huntsman
Independent Contractor
or Employee?
• Take her far into
the forest
• Find secluded place
where she can pick
wildflowers
• Finish her there
• Bring back proof
in this box
47 Gamification elements, mechanics and ideas
by Andrzej Marczewski
Mechanics and Motivators
Sync it!
https://www.youtube.com/watch?v=YvR0UaEKjp0
http://community.lithium.com/t5/Science-of-Social-blog/What-is-Gamification-Really/ba-p/30447
https://www.youtube.com/watch?v=jVSj1WUZ7Zk
https://www.youtube.com/watch?v=lCq8V2EhYs0
https://www.youtube.com/watch?v=it1SU-w-mI8
Your Mission: To explore strange new
worlds, to seek out new methods and
new engagement tools, to boldly go
where no one has gone before.
Slide 2: Michael Wu, Games-serious games-gamification
http://community.lithium.com/t5/Science-of-Social-blog/What-is-Gamification-Really/ba-p/30447
Slide 3: Gamification an Epic Adventur https://www.youtube.com/watch?v=IibqdWPvkxY
Slide 5: Coke Zero – Unlock the 007 in you https://www.youtube.com/watch?v=RDiZOnzajNU
Slide 9: Speed Camera Lottery - https://www.youtube.com/watch?v=iynzHWwJXaA
Slide 14: Resuscitation https://life-saver.org.uk/#/PROFILE
Slide 26: Jurassic World - https://www.youtube.com/watch?v=YvR0UaEKjp0
Slide 28: Pie to the Face Game - https://www.youtube.com/watch?v=jVSj1WUZ7Zk
Slide 30: World Peace and Other 4th Grade Achievements – Rosalia Films
https://www.youtube.com/watch?v=lCq8V2EhYs0
Slide 33: COKE ZERO Bond 007 FAIL VIDEO https://www.youtube.com/watch?v=it1SU-w-mI8
Resources

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5 Proven Ways to Create Change with Gamification with Monica Cornetti

Editor's Notes

  1. Michael Wu – Definition of Gamification www.lithium.com Gamification is the use of game attributes to drive game-like player behavior in a non-game context. This definition has three components: “The use of game attributes,” which includes game mechanics/dynamics, game design principles, gaming psychology, player journey, game play scripts and storytelling, and/or any other aspects of games “To drive game-like player behavior,” such as engagement, interaction, addiction, competition, collaboration, awareness, learning, and/or any other observed player behavior during game play “In a non-game context,” which can be anything other than a game (e.g. education, work, health and fitness, community participation, civic engagement, volunteerism, etc.)
  2. Slide 3: Gamification an Epic Adventure https://www.youtube.com/watch?v=IibqdWPvkxY
  3. 007 Coke Zero promotion – product launch – train station
  4. Coke Zero product launch 11,135,536 views Slide 5: Coke Zero – Unlock the 007 in you https://www.youtube.com/watch?v=RDiZOnzajNU
  5. http://www.gamesforbusiness.eu/ think Monopoly for the financially savvy presents users with tasks based on the PwC competencies the firm is developing for current employees, such as building business acumen, increasing one’s digital skills and embracing relational skills.
  6. Speed Camera Lottery - https://www.youtube.com/watch?v=iynzHWwJXaA
  7. For me, one of the most powerful things that gamification has to offer is its ability to help you design systems with low entry barriers. If I can learn a system in a controlled way that is easy and engaging rather than reading a manual – then the entry barrier has lowered for me. If getting some points and badges amuses me enough to take a second look at a system, then a barrier has been lowered. The barrier to getting noticed in an organization can be lowered if I appear at the top of a leaderboard about my chosen speciality that the whole company can see. A fitness app, like Zombies Run, lowers the mental barrier I may have about getting fit – because it is enjoyable.
  8. Couch potato to 5k old way Zombies Run
  9. You’re Runner 5, a vital member of one of the last outposts of humanity at Abel Township. 25 workout training program, you’re trained to help collect supplies and protect the town from the encroaching zombie apocalypse
  10. https://life-saver.org.uk/#/PROFILE This immersive interactive training is available through a browser or can be launched via an app on mobile devices. objective - to make anyone aware of the basic steps in responding to a situation where someone (probably a stranger) suffers a cardiac arrest or choking. This multi award winning training utilizes gaming principles in some of the most effective ways:
  11. ‘Crisis simulator’: Live action, totally immersive movie approach which you can play like a game Immersive interactive scenario approach: Throws the learner straight into the middle of the action. Strong use of character and story: With different scenarios which the learner can select from a menu. Learn by doing model: Provides a sequence of decision points where if you make the right decision you save a life, and if you don’t someone dies. Beat the clock: The decision objects are timed to simulate the real event where time is of the essence and making swift decisions can help save a life. Lots of dynamic feedback: Number of answers right first time, average time to answer and provides a break down of your scores at the end.
  12. www.monicacornetti.com/gamification
  13. Illuminators, video, eLearning, avatars, simulation Micro learning article
  14. 47 Gamification elements, mechanics and ideas by Andrzej Marczewski · February 4, 2015
  15. Jurassic World - https://www.youtube.com/watch?v=YvR0UaEKjp0
  16. http://community.lithium.com/t5/Science-of-Social-blog/What-is-Gamification-Really/ba-p/30447
  17. Pie to the Face Game - https://www.youtube.com/watch?v=jVSj1WUZ7Zk
  18. http://community.lithium.com/t5/Science-of-Social-blog/What-is-Gamification-Really/ba-p/30447
  19. World Peace and Other 4th Grade Achievements - https://www.youtube.com/watch?v=lCq8V2EhYs0
  20. When did fun, engaged learning turn into ‘we’re serious people doing serious work… we don’t have time for fun or play’ This gorgeous child who delights in learning will NEVER lose that passion as long as I am here to ensure that it is designed to meet his learning needs
  21. COKE ZERO Bond 007 FAIL VIDEO https://www.youtube.com/watch?v=it1SU-w-mI8 Not everyone can or will play with you. But some will win and win big!
  22. Your Mission: To explore strange new worlds, to seek out new methods and new engagement tools, to boldly go where no one has gone before.
  23. 30 second keynote outro – reprise of Epic Adventure Video from slide 3