This document provides guidance on academic writing style. It discusses giving directions to different audiences getting to the principal's office from the school gate. It prompts the reader to consider any difficulties in giving instructions to each audience type and how they may encounter problems reaching their destination. It also asks the reader to consider how they could improve the directions. The document then discusses important aspects to consider when writing, including topic, role, purpose, and audience. It notes the writer's purpose in academic writing is usually to demonstrate knowledge and expertise.