Linehop presentation
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The document discusses Linehop, an app founded at the University of Michigan that allows users to post pictures showing how long lines are at bars. The marketing team Courtcut from the university wants to help grow the app's user base at UW-Madison and other Big 10 schools. Their objectives are to conduct market research on student experiences with bar lines, increase UW downloads to 500 users through social media and promotions, and work with bars to beta test a "Cut the Line" initiative.
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The team sold 250 t-shirts to the Boys & Girls Club for $1386.10, averaging $5.54 per shirt. They sold shirts in various youth and adult sizes. While the Dane County Boys & Girls Club was successful, efforts in greater Milwaukee, Fox Valley, and Janesville were unsuccessful. Challenges included finding the right organization, getting commitments, and communication issues. Lessons learned were about the difficulties of communication, not acting as a middleman, needing more assertiveness, and having backup sales targets.
The High-Fives
The High Fives designed and sold t-shirts to raise money for the Arrowhead Youth Hockey Association. They sold 31 shirts totaling $673.06 in sales and $299.34 in profits. Communication issues led to fewer sales than expected. Lessons learned included being persistent, taking initiative, communicating well, using one main contact, delegating work, and understanding other priorities.
#BadgerFit Presentation
The BadgerFit team sold 74 items of workout clothing for a total of $1,959 in sales and $370.08 in profits. Their target market was UW-Madison students and alumni looking to maintain a healthy lifestyle. They marketed their products on social media and through word of mouth. While the wholesale prices of shirts presented a challenge, they overcame it by finding a supplier with reasonably priced wholesale options, allowing for more profit.
#SaveOurUW Shirts
The group designed and attempted to sell #SaveOurUW t-shirts to raise awareness for keeping the University of Wisconsin affordable and accessible. They sold 7 shirts for $111.93 but did not meet the 12 shirt minimum order so received no profit and had to refund customers. They faced challenges in marketing, promoting, and finalizing sales of the shirts. Key lessons learned included not relying on organizations for help, avoiding politically-focused designs, and focusing on sales conversions.
Keine Namen - Steinjäger
The document discusses a student t-shirt sales project called "Keine Namen" that generated $403.22 in sales but no profit. It sold 15 sleeveless and 15 short sleeve shirts. It describes how each student made a list of connections to contact for sales and designed shirts for a women's company. They negotiated the price to leave little profit and sold directly to avoid shipping costs. It notes challenges like timing, being the mediator, sales deadlines, different customer types, and costs. Lessons learned include being wary of family work, improving negotiations, learning ordering processes, earlier contact, and using an open cart with a public option.
Mhr 322 victorious secret
The team sold 15 t-shirts totaling $270 in sales and earning a profit through a farmers' market t-shirt sales campaign. Key customers included market enthusiasts, county employees, and vendors. Challenges included a backing out partner, unclear bulk order size, price issues, and slow response times. Lessons learned were to establish per-shirt pricing upfront, follow up clearly with customers, ask definitive questions, and obtain all details from the vendor for clarity.
Mhr 322 final presentation
The document summarizes sales and profits from t-shirt sales for two organizations, Engineers Without Borders (EWB) and Fetch. A total of 98 shirts were sold for $1,636 in total sales, generating $581 in total profits. The profits from both organizations' shirt sales were donated back to the respective organizations. Lessons learned included finding a niche customer base, being open to changing strategies, and having alternative design options.
Team CCJK: T-Shirt Presentation
The senior class at Brookfield East High School sold t-shirts for the annual Senior Ball event held on March 7, 2015. They sold 251 shirts for $20 each, which included both the ticket and shirt. The shirts cost $7.76 each to produce, allowing the group to make around a 15% profit totaling $1949.66. They worked closely with school advisors and students to design the shirts, find a supplier, and market the shirts to meet the needs of attendees for the annual event. Some challenges included design options, printing restrictions, and coordinating between the school and supplier. Their advice is to not procrastinate, utilize your network, be persistent, and find an event to aim t-
Mhr 322 so he superstarz final t-shirt project
The document summarizes two shirt sales projects for the Student Retail Association (SRA) and a local bank. The SRA project broke even with sales of 26 shirts while the bank project made a $300 profit selling 300 shirts and marking each shirt up $1. Challenges included not realizing different font styles counted as separate designs and issues with hidden fees from the t-shirt vendor. Lessons included starting early in the sales process, finding a collaborative company partner, and designing for a specific event or audience.
MHR Final Presentation Group 7
Group 7 designed and sold t-shirts for the Mifflin Street Block Party through an online store cart. They sold 537 shirts through the Mifflin cart for a total of $12,645.86 and profit of $1634.48. Additional shirts were sold through other campus groups for a total revenue of $11,505.55 and 693 items sold overall. Customers included UW-Madison students, Mifflin attendees from other schools, and Facebook friends. Key lessons were to end carts early to avoid stress, market to an excited audience, make designs fit the event, and use social media to promote.
Polo Club/Verona T-Shirt Presentation
Details discussing our MHR 322 T-shirt project on our Verona High School T-shirts and our Polo Club of UW-Madison T-shirts.
MHR T-shirt project slides
The document summarizes a t-shirt sales project conducted by four students. They sold 219 t-shirts for a total of $2,867.74 in sales but did not make a profit. They provided shirts to three customers - a tree company for rebranding, a volunteer organization, and an executive team - and sold the shirts to the customers at cost. The students identified customer needs, designed shirts, quoted prices, and fulfilled orders. They overcame challenges like delays and miscommunications by working as a team and communicating well with customers and designers. Lessons learned included ensuring customer commitment and having backup plans.
JARS T shirt presentation
Team JARS sold t-shirts for Madison March Madness and MobCraft Beer. They sold 13 shirts for each, with sales of $143.98 and $203.71 respectively but no profit due to $0 costs. Their target customers were UW basketball fans and students for Madison March Madness, and MobCraft fans, local beer enthusiasts, and students for MobCraft. They marketed through social media posts and emails to local clubs. Key challenges were the NCAA trademark, timing for March Madness, and high t-shirt costs. Lessons were to focus on existing target markets, bulk orders are most effective, and consider alternative t-shirt suppliers.
Falcon punch enterprises final presentation
Falcon Punch Enterprises sold 1000 t-shirts for their football giveaway promotion. They sold S-XL shirts for $3.86 each and XXL shirts for $4.86 each, bringing in total sales of $4,177.80 with profits of $277.20 after accounting for a 7% finder's fee. They worked with a sales representative from Anheuser-Busch to design shirts, negotiated pricing and quantities, and pivoted from their original "#BarstoolOpen" design to one more suitable within their budget. They faced challenges with negotiating margins, fees, revisions, and bureaucratic issues but learned to brainstorm guaranteed customers, scrap ideas quickly, document all agreements, and focus on the
More from University of Wisconsin Madison (20)
Olivia Peniston, Morgan Wiesner, Allie Mawby, Devin Gaulden
Olivia Peniston, Morgan Wiesner, Allie Mawby, Devin Gaulden
Linehop presentation
- 1. Linehop TEAM COURTCUT: JARED COHEN, JEREMY SPIELMAN, ADAM RUDOLPH
- 2. Brief Background Founded at University of Michigan App went live: February 6, 2015 333 downloads as of 2/15/2014 Allows users to post pictures on how long lines are at bars Gives everyone a heads up on how long the line is
- 4. Why? Great opportunity to work with an early stage startup app Will be able to impact company directly by growing the market here Wanted a challenge by trying something new as non of us have marketing experience Wanted to start with Big10 schools and Wisconsin was one of the top targeted schools
- 5. OKR 1 Objective 1: Market Research – Metric Scale 0-1 Key Results Survey at least 300 students at UW-Madison about their experience with lines at bars Get in contact with managers, bartenders, etc., at each of the top bars in Madison (Kollege Klub, Red Rock, Madhatters, etc.) Test the market with the app and determine what is useful/what can be improved
- 6. OKR 2 Objective 2: Increase User Base – Metric Scale 0-1 Key Results Increase downloads on UW-Madison campus to 500 users Acquire more attention to social media platforms Facebook: 500 Likes Reaching out to bars to promote the app and become strategic partners later Planning events Special bar deals
- 7. OKR 3 Objective 3: Help execute “Cut the Line” initiative – Metric Scale 0-1 Key results Talk to big bars to figure out logistics on how this would work Try to work with founder to have a beta test at a specific bar in Madison
- 8. Q&A