Scotiabank engages in corporate social responsibility initiatives focused on their workplace, community, and environment. They communicate these efforts through various online and internal communication tools. An analysis found that while Scotiabank uses many platforms to share information, not all employees can access materials online. Recommendations include developing a more comprehensive social media strategy to encourage engagement, launching a branded platform to build an audience, and continuing traditional communication methods.

1. Scotiabank Corporate Social Responsibility Joseph Cariati, Cara Eng Nina Fotias, Mary Saunoris

2. Agenda CSR Initiatives Workplace Community Environment Communication Tools Online Sponsorship Internal Communications Analysis of communications tools Recommendations & Conclusion Questions

3. workplace Stakeholders: Employees & their families, Communities Diversity Learning, development and leadership Human rights in the workplace Health, safety and wellness and Flexible work option

4. community Education Health social services and Arts and culture

5. the environment Stakeholders: Employees, the community and not-for-profit organizations *Environmental Efforts Within the Company *Environmental Programs for Employees *Environmental Efforts Within the Community

6. Communication Tools: Online www.scotiabank. ca Facebook Twitter Youtube

7. Communication Tools: Sponsorship Nuit Blanche http://www.scotiabanknuitblanche.ca/home. shtml Caribana http://www.caribanatoronto.com/CaribanaToronto/gallery.php AIDS Walk for Life http://www.youtube.com/watchv=3_BcO0E4-js

8. Communication Tools: Internal Communications Basic formats - bulletin boards, email memos, poster Monthly internal communication newsletter Marketing-At-A-Glance (MAAG) Intranet site – ScotiaCares FaceForward internal Facebook

9. Analysis: Internal Communications With more than 51,000 employees in some 50 countries, needs a successful internal communications plan Majority of communication from the company to employees is by means of electronics Scotiabank introduces multiple campaigns in an effort to improve employee environments, CSR initiatives and introduce new procedures Drawbacks with Scotiabank’s online internal communications system are that not all employees have access to a computer at home

10. Analysis: Sponsorship Sponsorship http://www.youtube.com/watch?v=4pLiGDW4dWA

12. Analysis: Online Internet is primary communication tool Most comprehensive tool Emphasizes importance of all stakeholders Positions Scotiabank as a positive global citizen

13. Recommendations Encourage user engagement through more comprehensive social media strategy Should consider a social media platform that encompasses all their activities and initiatives and build an audience to disseminate messages to i.e. Scotiabank branded YouTube page, Twitter, Facebook Use traditional methods to communicate CSR initiatives

14. the end Thank you

15. Questions? Thank you