This document discusses the transition to a new digital and sharing economy. It describes how economic value is shifting from commoditization of goods and services to creating experiences and transformations through customization. Companies need to adapt business models that are collaborative, sharing-based networks where consumers organize production through crowdsourcing. Seats2Meet is provided as an example that brings people together through shared workspaces and experiences to foster serendipitous meetings and transformations.

1. DHELSINKI#SOCIETY30

2. RONALD VAN DEN HOFF#SOCIETY30

3. Before 1850ERA OF INDUSTRIAL REVOLUTION1850 -2020ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTIONAfter2020

4. €GOVERNMENT &POLITICIANSPRODUCERSCONSUMERREGENTS –QUANGO’SFINANCIALS

5. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.“ANYBODY THAT THINKS WE COME OUT OFTHIS RECESSION AND GET BACK TOBUSINESS AS USUAL IS DEEPLYMISTAKEN.”Don Tapscott

6. “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime,and anywhere.”John MoravecFREE AGENT – SELF EMPLOYED PROFESSIONALINTERNET = SOCIAL:WEB2.0 GROUNDSWELL

7. 1.0Organizations2.0Communication3.0StakeholdersSource: Marco Derksen, Marketingfacts

8. DIALOGUEACCESSRISKBENEFITSTRANSPARANCY DART MODEL.1.0 2.0 3.0DEVELLOPMENTMASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firmBLUE OCEAN STRATEGY ELIMINATERAISEN=1personalcocreatedexperiencesFlexible andresilientbusinessprocessesR=Gglobal acces to Resources & talentCREATEREDUCETechnicalarchitecture of the firm

9. INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocityGOVERNMENTPRODUCERCO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTIONPROSUMERPROSUMERREGENTS

10. GOVERNMENT3.0& PRODUCERS3.0ABUNDANCEPROSUMER

11. TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITYGIVE AWAY:AWAY=GONESUSTAINABLENETWORKS

12. SELFORGANIZINGBYSHARINGCONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION

13. SHARINGSELFORGANIZINGSOCIETYCROWD COLLABORATION

14. !SHARINGSELFORGANIZINGSOCIETYCROWD COLLABORATION

15. sharing

16. COLLABORATIVECONSUMPTIONCOLLABORATIVE LIFESTYLE

17. SIMPLEBUTEFFECTIVE:DISRUPTIVE BYPASS

18. MONEY:CROWDFUNDING

19. SMARTSIMPLECOSTEFFECTIVE

20. SEATS2MEET.COMTHE STORY:“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

21. 4LONG SNOUTPARETO 20-80 RULEHIGHLOWHIGHLOWSALESPERCLIENTVALUE PERCLIENTFAFANBRCLIENTSNBR OFCLIENTSHIGH LONG TAIL

22. 5THE MESHLONG SNOUTHIGHLOWVALUEPER CLIENTNBR OFCLIENTSLONG TAIL BECOMES LONG SNOUT

23. TAICHI TRANSFORMATIONS3PROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.CUSTOMIZATIONRENDEREXPERIENCESSTAGECUSTOMIZATIONCOMMODITIZATIONSERVICESCUSTOMIZATIONDELIVERCOMMODITIZATIONPRINCIPLE OFECONOMIC VALUECREATION:SERENDIPITYLEADS TOTRANSFORMATIONGOODSMAKECOMMODITIZATIONCOMMODITIESEXTRACT“Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007

25. S2M030S2M020S2M013GOOGLE MAXSTRATEGYS2M070FREEKNOWLEDGE&SOFTWARE

26. S2M LAYARLOCATION FINDERAUGMENTED REALITYMOBILITY

27. SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

28. MIRRORVIRTUALITY

30. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ”-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.

31. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

32. THE S2M MESHMVVVVVVVVVVSOCIAL MEDIASTRATEGYVVVVV

33. PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY7SEATS2MEET.COM

34. MEET & WORK LONDONSMARTSOLUTIONS

35. 8SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGESEATS2MEET.COMBUSINESS MODEL

36. TRUST AGENTTEAMBUILDERRELEVANCE ANALYSTENVIRONMENTAL SCANNERKNOWLEDGE GUARDIANBARRIER FIGHTERCONTENT CURATORBUSINESSMODEL

37. SIMPLE,SMART, SHARING& SUSTAINABLE