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Society30 for Marketeers.

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Key Note for Inauguration Congress of Registered Marketeers by the Dutch Marketing Association NIMA. Amersfoort, The Netherlands. January 2017.

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Society30 for Marketeers.

  1. 1. ROADMAP TO
  2. 2. FOTO CREDIT: HENK JAN WINKELDERMAAT RONALD VAN DEN HOFF AUTHOR PUBLISHER TRENDWATCHER ENTREPRENEUR COACH INVESTOR CHAIRMAN OF SOCIETY30 FOUNDATION
  3. 3. FUNCTIONAL ASPIRATIONAL MEANINGFULL INDUSTRIAL REVOLUTION DIGITAL REVOLUTION AGRICULTURAL SOCIETY INDUSTRIAL SOCIETY DATA SOCIETY FABRICATION REVOLUTION 1850 1990 20302015BEFORE 1800 A CHAORDIC SOCIETY ON THE RISE
  4. 4. A CHAORDIC SOCIETY ON THE RISE* * CONCEPT BY INTERNET SOCIAL WEB COLLABORATIVE ECONOMY 1995 202520152005 AUTONOMOUS WORLD
  5. 5. TRENDS PLATFORMS: HOSPITALITY MATE Hotels creates their own Hub & Spoke platform
  6. 6. COUNTRY AS A PLATFORM ESTONIA: E-resident-ID-cards. E-residents have validated identities and can open bank accounts, start companies, hire staff without ever visiting Estonia in real life. PLATFORMS: THE WHOLE COUNTRY = THE PLATFORM
  7. 7. E-Sports for pro-gamers. The heroe ‘PewDiePie’ has 41 million subscribers and 10 billion video clicks. PLATFORMS: GAMING BIGGER THAN SPORTS
  8. 8. The Hague, The Netherlands, Aug. 2016 Antwerp, Belgium, Aug. 2016 GAMES ENTERING THE REAL WORLD: AUGMENTED REALITY
  9. 9. AUGMENTED REALITY COMMERCIALIZED
  10. 10. The factory of the future will have only two employees: a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.* *Autodesk CEO Carl Bass
  11. 11. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS? 1964 AT&T $267 billion 760.000 employees 2015 GOOGLE $370 billion 55.000 employees 5 years old WHATSAPP $19 billion 450 million users 55 employees $345.5 million per employee 23 years old VODAVONE $128 billion 440 million users 92.000 employees $1.4 million per employee
  12. 12. “Over 61 million people voted for Trump. I don’t know one…” THE BUBBLE & THE TRUTH
  13. 13. COMPAS Correctional Offender Management Profiling for Alternative Sanctions Facebooks facial recognition system is more accurate than the FBI system. 98%-85%
  14. 14. BURGER EN TECHNOLOGIE: FUCK BIG BROTHER…
  15. 15. Interdependent Economy: networked value creation, based on solidarity, sustainability & reciprocity.
  16. 16. takeaway home cooked meals COLLABORATIVE ECONOMY: STUFF, FOOD & MORE
  17. 17. “We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb
  18. 18. COLLABORATIVE SERVICE ECONOMY NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY, WITH THE PLATFORMS AS ENABLERS. ‘THE PILOT’
  19. 19. ENHANCING THE EXPERIENCE…
  20. 20. 3D PRINTING : MAKERS PLATFORMWE CAN PRODUCE EVERYTHING OURSELVES
  21. 21. WE CAN ORGANIZE OURSELVES: DAO decentralized autonomous organizations
  22. 22. DECENTRALIZED COLLABORATIVES: SOCIAL PURPOSE generosity.com
  23. 23. COMMUNITY INTEGRATED CO-WORKING, CO-LIVING & CO-PRODUCING, CO-IMPACTING
  24. 24. co-work spaces meeting & office spaces desk spaces privacy monetary capital open & sharing social capital ECO SYSTEM. Social Capital = the ability to find, utilize and combine the skills, knowledge and experience of others, as well as the ability to share your skills, knowledge and experience with others.
  25. 25. THE SERENDIPITY MACHINE: ONTOLOGY DRIVEN SERENDIPITY ALGORITM for Recommending Unknown but Relevant People, Places and Events. SERENDIPITIOUS OPPORTUNITIES FOR YOU COFFEE? CHAT?
  26. 26. SERENDIPITOUSLY MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE RESULTS IN RESERVATIONS. RESERVATIONS RESULT IN MONEY. Seat Reservation System
  27. 27. …got a new job, was invited for a new project or started a new company: 2013 1 out of 8 2015 1 out of 6 ** 2013-2015 Survey by the Erasmus University of Rotterdam. RESULTS: BEING PART OF THE ECOSYSTEM MEANS -sales -marketing -pr. -research -innovation …the network assist us in activities like:
  28. 28. “By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM “We want to create a platform where employees and coworkers come together and reinforce each other. ” Silvia Onos, Program-manager, Centraal Beheer. SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS ARE PARTICIPATING AS WELL…

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