Key Note for Inauguration Congress of Registered Marketeers by the Dutch Marketing Association NIMA. Amersfoort, The Netherlands. January 2017.

1. ROADMAP TO

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE

4. A CHAORDIC SOCIETY ON THE RISE*
* CONCEPT BY
INTERNET SOCIAL WEB COLLABORATIVE
ECONOMY
1995 202520152005
AUTONOMOUS
WORLD

5. TRENDS
PLATFORMS: HOSPITALITY
MATE Hotels creates their own Hub &
Spoke platform

6. COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
PLATFORMS: THE WHOLE COUNTRY = THE PLATFORM

7. E-Sports for pro-gamers. The heroe ‘PewDiePie’
has 41 million subscribers and 10 billion video clicks.
PLATFORMS: GAMING BIGGER THAN SPORTS

8. The Hague, The Netherlands, Aug. 2016
Antwerp, Belgium, Aug. 2016
GAMES ENTERING THE REAL WORLD: AUGMENTED REALITY

9. AUGMENTED REALITY COMMERCIALIZED

10. The factory of the future will have
only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man
from touching the equipment.*
*Autodesk CEO Carl Bass

11. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees
5 years old
WHATSAPP $19 billion
450 million users
55 employees
$345.5 million per employee
23 years old
VODAVONE $128 billion
440 million users
92.000 employees
$1.4 million per employee

12. “Over 61 million
people voted for
Trump.
I don’t know one…”
THE BUBBLE & THE TRUTH

13. COMPAS
Correctional Offender Management
Profiling for Alternative Sanctions
Facebooks facial recognition
system is more accurate than the
FBI system. 98%-85%

14. BURGER EN TECHNOLOGIE: FUCK BIG BROTHER…

15. Interdependent Economy:
networked value creation, based on
solidarity,
sustainability
&
reciprocity.

16. takeaway home cooked meals
COLLABORATIVE ECONOMY: STUFF, FOOD & MORE

17. “We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb

18. COLLABORATIVE SERVICE ECONOMY
NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,
WITH THE PLATFORMS AS ENABLERS.
‘THE PILOT’

19. ENHANCING THE EXPERIENCE…

20. 3D PRINTING : MAKERS PLATFORMWE CAN PRODUCE EVERYTHING OURSELVES

21. WE CAN ORGANIZE OURSELVES: DAO
decentralized autonomous organizations

22. DECENTRALIZED COLLABORATIVES: SOCIAL PURPOSE
generosity.com

23. COMMUNITY INTEGRATED
CO-WORKING, CO-LIVING & CO-PRODUCING,
CO-IMPACTING

24. co-work spaces meeting &
office spaces
desk spaces
privacy
monetary capital
open & sharing
social capital
ECO SYSTEM.
Social Capital =
the ability to find, utilize and combine the skills, knowledge and experience of others,
as well as the ability to share your skills, knowledge and experience with others.

25. THE SERENDIPITY MACHINE:
ONTOLOGY DRIVEN SERENDIPITY ALGORITM
for Recommending Unknown but Relevant People, Places and Events.
SERENDIPITIOUS OPPORTUNITIES FOR YOU
COFFEE? CHAT?

26. SERENDIPITOUSLY MATCHMAKING BY USING
ARTIFICIAL INTELLIGENCE RESULTS IN RESERVATIONS.
RESERVATIONS RESULT IN MONEY.
Seat Reservation
System

27. …got a new job,
was invited for a new project
or started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…the network
assist us in
activities like:

28. “By facilitating serendipitous
encounters we enrich the ongoing
education of staff and students.”
Guido van Dijk, coach and developer SOM
“We want to create a platform where
employees and coworkers come
together and reinforce each other. ”
Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS
THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS
ARE PARTICIPATING AS WELL…