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ROADMAP TO SOCIETY30
AGRICULTURAL 
SOCIETY 
INDUSTRIAL 
REVOLUTION 
INDUSTRIAL 
SOCIETY 
DIGITAL 
REVOLUTION 
DATA 
SOCIETY 
FABRICATION 
REVOLUTION 
FUNCTIONAL ASPIRATIONAL MEANINGFULL 
BEFORE 1800 1850 1990 2015 2030
TRENDS 
“KNOWMADS” 
40% of labor population 
CITIES 
more important than countries 
ACCES 
more important than ownership: 
CROWD COMPANY 
CONNECTED PEOPLE 
more powerful than organizations.
SCENARIOS 
THE CITY: YOUR STAGE 
METROPOLIS REVERSED 
MINORITY REPORT 
NETWORKED 
SERENDIPITY
SCENARIO 
THE CITY AS YOUR STAGE. 
“A city is not only about ’physical capital’, but also, and increasingly so, on 
the availability and quality of knowledge communication and social 
infrastructure, its intellectual- and social capital”
RETAIL = PLATFORMS.
TEAMBUY: LOCAL & TRANSPARANT
ON STAGE: TALENTS & MONEY
CORPORATE CO-CREATION & MARKET PLACES
SCENARIO 
METROPOLIS. 
“In the future, wealthy industrialists rule the vast city of Metropolis from high-rise 
tower complexes, while a lower class of underground-dwelling workers 
toil constantly to operate the machines that provide its power.”
ESTABLISHMENT RESISTS & PUBLIC WANTS TRANSPARANCY. 
MATE Hotels creates 
Hub & Spoke 
accommodation platform
VIRTUAL COUNTRY 
Estonia's government plans to introduce 
E-resident-ID-cards. 
E-residents can use Estonian online services, 
open bank accounts, and start companies without 
ever having to physically visit Estonia.
VIRTUAL TRAVEL
SCENARIO 
MINORITY REPORT. 
Elon Musk (Tesla): “I'm Afraid of a 'Terminator'-Like Catastrophe”
BIG DATA
IS THE COMMONS DISAPPEARING? 
Digitization 
Artificial intelligence 
Robotics 
“DRONE-AMBULANCE” 
“WHO IS WATCHING?” “WHO IS THE BOSS?”
SCENARIO 
NETWORKED SERENDIPITY. 
“People need to organize their lives in ways that increase their chances of 
unexpectedly bumping into someone who can tell them something useful”. * 
*Quote from the book: 
The Power of Pull.
data by 
SHARE THE ABUNDANCE: ROOMS
SHARE THE ABUNDANCE: KNOWLEDGE
SELF ORGANIZING JOBS, INCOME, PENSION
SHARE THE ABUNDANCE: TRANSPORTATION, SPACE, FOOD. 
takeaway home cooked meals
3D PRINTING & MAKER PLACES
SOCIETY30 CITY: NEW PHYSICAL PLACES
NEW MESH CONNECTIONS : SERENDIPITY 
NETWORK 
CONNECTIONS 
with 
people 
FUND 
SELL 
you 
market survey & 
MARKETPLACES 
money 
know UNEXPECTED 
CREATE 
prototype + build 
SERVICES MEET&SHAR 
E 
@ physical spaces 
KNOWLEDGE 
WORK & MARKTPLACE 
MEETUP 
REAL TIME 
meeting 
RELEVANT 
people 
you 
DON’T 
HOTELS know. 
MAKERS 
KNOWMADS HOSPITALITY
SERENDIPITOUS OPPORTUNITIES
SERENDIPITOUS OPPORTUNITIES
Freemium model for co-working 
to connect, create, incubate & accelerate, within a 
network of connected people 
“ So not the distance 
towards the venue or the 
hardware, but the number 
of serendipitous 
opportunities is the 
competitive advantage 
of a space”
Freemium model for co-working 
to connect, create, incubate & accelerate, within a 
network of connected people 
private spaces 
monetary capital 
free co working & open collaboration 
social capital 
co-work spaces desk & office spaces meeting spaces
TAKE AWAY 
CONNECTED PEOPLE: 
more powerful than 
organizations, by using informal 
value creation networks. 
Growing need for ad-hoc, real time 
organizational services. 
MONEY: 
sharing economy will grow, 
the tax system will implode, making 
(national) politics less important. 
JOBS & INCOME: 
robots will take over jobs. 
Artificial intelligence will overtake 
human intelligence. 
Work & income no longer a unity.
WWW.SOCIETY30.COM 
Free download code: 
BXTCHPHIGZ 
THE BOOK

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HSMAI & Society30

  • 2. AGRICULTURAL SOCIETY INDUSTRIAL REVOLUTION INDUSTRIAL SOCIETY DIGITAL REVOLUTION DATA SOCIETY FABRICATION REVOLUTION FUNCTIONAL ASPIRATIONAL MEANINGFULL BEFORE 1800 1850 1990 2015 2030
  • 3. TRENDS “KNOWMADS” 40% of labor population CITIES more important than countries ACCES more important than ownership: CROWD COMPANY CONNECTED PEOPLE more powerful than organizations.
  • 4. SCENARIOS THE CITY: YOUR STAGE METROPOLIS REVERSED MINORITY REPORT NETWORKED SERENDIPITY
  • 5. SCENARIO THE CITY AS YOUR STAGE. “A city is not only about ’physical capital’, but also, and increasingly so, on the availability and quality of knowledge communication and social infrastructure, its intellectual- and social capital”
  • 7. TEAMBUY: LOCAL & TRANSPARANT
  • 9. CORPORATE CO-CREATION & MARKET PLACES
  • 10. SCENARIO METROPOLIS. “In the future, wealthy industrialists rule the vast city of Metropolis from high-rise tower complexes, while a lower class of underground-dwelling workers toil constantly to operate the machines that provide its power.”
  • 11.
  • 12. ESTABLISHMENT RESISTS & PUBLIC WANTS TRANSPARANCY. MATE Hotels creates Hub & Spoke accommodation platform
  • 13. VIRTUAL COUNTRY Estonia's government plans to introduce E-resident-ID-cards. E-residents can use Estonian online services, open bank accounts, and start companies without ever having to physically visit Estonia.
  • 15. SCENARIO MINORITY REPORT. Elon Musk (Tesla): “I'm Afraid of a 'Terminator'-Like Catastrophe”
  • 17. IS THE COMMONS DISAPPEARING? Digitization Artificial intelligence Robotics “DRONE-AMBULANCE” “WHO IS WATCHING?” “WHO IS THE BOSS?”
  • 18. SCENARIO NETWORKED SERENDIPITY. “People need to organize their lives in ways that increase their chances of unexpectedly bumping into someone who can tell them something useful”. * *Quote from the book: The Power of Pull.
  • 19. data by SHARE THE ABUNDANCE: ROOMS
  • 20. SHARE THE ABUNDANCE: KNOWLEDGE
  • 21. SELF ORGANIZING JOBS, INCOME, PENSION
  • 22. SHARE THE ABUNDANCE: TRANSPORTATION, SPACE, FOOD. takeaway home cooked meals
  • 23. 3D PRINTING & MAKER PLACES
  • 24. SOCIETY30 CITY: NEW PHYSICAL PLACES
  • 25. NEW MESH CONNECTIONS : SERENDIPITY NETWORK CONNECTIONS with people FUND SELL you market survey & MARKETPLACES money know UNEXPECTED CREATE prototype + build SERVICES MEET&SHAR E @ physical spaces KNOWLEDGE WORK & MARKTPLACE MEETUP REAL TIME meeting RELEVANT people you DON’T HOTELS know. MAKERS KNOWMADS HOSPITALITY
  • 28. Freemium model for co-working to connect, create, incubate & accelerate, within a network of connected people “ So not the distance towards the venue or the hardware, but the number of serendipitous opportunities is the competitive advantage of a space”
  • 29. Freemium model for co-working to connect, create, incubate & accelerate, within a network of connected people private spaces monetary capital free co working & open collaboration social capital co-work spaces desk & office spaces meeting spaces
  • 30. TAKE AWAY CONNECTED PEOPLE: more powerful than organizations, by using informal value creation networks. Growing need for ad-hoc, real time organizational services. MONEY: sharing economy will grow, the tax system will implode, making (national) politics less important. JOBS & INCOME: robots will take over jobs. Artificial intelligence will overtake human intelligence. Work & income no longer a unity.
  • 31. WWW.SOCIETY30.COM Free download code: BXTCHPHIGZ THE BOOK