This document discusses the transition to a new economic model driven by sharing, sustainability, and human transformation. It describes how value will be created through personalized experiences and collaboration enabled by new technologies. Networks of producers and consumers/prosumers will cocreate value in an "interdependent economy" characterized by connectivity, sustainability and reciprocity. A new type of organization and business models will be needed to capture value in this shared, sustainable future society.

1. NijenrodeSIMPLE,SMART, SHARING& SUSTAINABLE#SOCIETY30

2. RONALD VAN DEN HOFF#SOCIETY30

3. Before 1850ERA OF “INDUSTRIAL REVOLUTION”1850 -1990ERA OF TRANSFORMATION: “DIGITAL & SOCIAL REVOLUTION ?”After2020

4. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.“ANYBODY THAT THINKS WE COME OUT OFTHIS RECESSION AND GET BACK TOBUSINESS AS USUAL IS DEEPLYMISTAKEN.”Don Tapscott

5. “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime,and anywhere.”John MoravecFREE AGENT – SELF EMPLOYED PROFESSIONALINTERNET = SOCIAL:WEB2.0 GROUNDSWELL

6. 1.0Organizations2.0Communication3.0StakeholdersSource: Marco Derksen, Marketingfacts

7. FROM VALUE CHAINTOVALUE NETWORKsimplified modelproducer1producer1producer2producer2producer3producer3producer4producer4consumerconsumer

8. DIALOGUEACCESSRISKBENEFITSTRANSPARANCY DART MODEL.1.0 2.0 3.0DEVELLOPMENTMASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firmBLUE OCEAN STRATEGY ELIMINATERAISEN=1personalcocreatedexperiencesFlexible andresilientbusinessprocessesR=Gglobal acces to Resources & talentCREATEREDUCETechnicalarchitecture of the firm

9. INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocityGOVERNMENTPRODUCERCO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTIONPROSUMERPROSUMERREGENTS

10. GOVERNMENT3.0& PRODUCERS3.0ABUNDANCEPROSUMER

11. SIMPLE, SMART, SHARING & SUSTAINABLE

12. SEATS2MEET.COMTHE STORY:“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

13. ORGANIZATION30:NEW ECONOMICS PRINCIPLESN = 1 ….. R = G PRAHALAD-KRISHNAN GOOGLE MAX STRATEGY ERIC SCHMIDT EXPERIENCES BECOME TRANSFORMATIONS PINE & GILMORE THE LONG TAIL ANDERSONTHE LONG SNOUT - LONG TAIL REVERSED STOLZE & VANDENHOFF SOCIAL ECONOMIC ENTITY VANDENHOFFTHE 3RD SPACE PINE & KORNBUSINES MODELLING OSTERWALDERVALUE CREATION

14. 1ORGANIZATION 30: NEW HOUSE OF INNOVATION.VALUE CREATIONPRAHALD & KRISHNAN 2008 Social structure of the firmN=1personalcocreatedexperiencesFlexible andresilientbusiness processesR=Gglobal acces to resources & talentTechnical architecture of the firm

15. OnlineMatchingMeetingroomsFreeFree?No terms & conditionsMatchingMobile layarFree?ReviewsFree

16. Social EconomischeEntiteitVirtual DNAEvent softwarePlazagroupconnectionsQ & ASocial singlesignonWikiGoogle appsintegrationDigital coachingMeeting PlannerTwitterintegrationBlogMobileForumEXTENDED OFFERING: COLLABORATION ECOSYSTEM

17. TAICHI 2GOOGLE MAX STRATEGY“Take whatever it is you are doing and do it at the max in terms of distribution.The other way of saying this is that since marginal cost of distribution is free, you might as well put things everywhere.”Eric Schmidt, ex-ceo GooglePRINCIPLE OFECONOMIC VALUECREATION

18. S2M030S2M020S2M013GOOGLE MAXSTRATEGYS2M070FREEKNOWLEDGE&SOFTWARE

19. S2M LAYARLOCATION FINDERAUGMENTED REALITYMOBILITY

20. TAICHI TRANSFORMATIONS3PROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.CUSTOMIZATIONRENDEREXPERIENCESSTAGECUSTOMIZATIONCOMMODITIZATIONSERVICESCUSTOMIZATIONDELIVERCOMMODITIZATIONPRINCIPLE OFECONOMIC VALUECREATION:SERENDIPITYLEADS TOTRANSFORMATIONGOODSMAKECOMMODITIZATIONCOMMODITIESEXTRACT“Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007

21. SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

22. SERENDIPITYUNEXPECTED RELEVANCECHECK IN

23. MIRRORVIRTUALITY

24. 4LONG SNOUTPARETO 20-80 RULEHIGHLOWHIGHLOWSALESPERCLIENTVALUE PERCLIENTFAFANBRCLIENTSNBR OFCLIENTSHIGH LONG TAIL

25. 5THE MESHLONG SNOUTHIGHLOWVALUEPER CLIENTNBR OFCLIENTSLONG TAIL BECOMES LONG SNOUT

26. DIALOGUE

27. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ”-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.DIALOGUE

28. DIALOGUEMONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

30. PERSONALBRANDING

31. 6SOCIAL ECONOMIC ENTITYRonald van den Hoff “Society30”.COMMUNITY OF PURPOSE:-VALUE NETWORK -MESHWORKVALUE NETWORKS

32. ROLEVALUE NETWORKSTIME

33. VALUE NETWORKSORGANIZATION

34. PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY7SEATS2MEET.COM

35. MTHE S2M MESHVVVVVVVVVVVVVVSOCIAL MEDIASTRATEGYVCORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKSDECENTRALIZE COMMUNICATION MONITORCONTENT CURATION

36. REAL TIMEON DEMANDRELEVANCECONTENTCURATION

37. 8SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGESEATS2MEET.COMBUSINESS MODEL

38. TRUST AGENTTEAMBUILDERRELEVANCE ANALYSTENVIRONMENTAL SCANNERKNOWLEDGE GUARDIANBARRIER FIGHTERCONTENT CURATORBUSINESSMODEL

39. SIMPLE,SMART, SHARING& SUSTAINABLE