D#SOCIETY30
RONALD VAN DEN HOFF#SOCIETY30
Before 1850ERA OF INDUSTRIAL REVOLUTION1850   -2020ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTIONAfter2020
€GOVERNMENT &POLITICIANSPRODUCERSCONSUMERREGENTS –QUANGO’SFINANCIALS
“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.“ANYBODY THAT THINKS WE COME OUT OFTHIS RECESSION AND GET BACK TOBUSINESS AS USUAL IS DEEPLYMISTAKEN.”Don Tapscott
“A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime,and anywhere.”John MoravecFREE AGENT – SELF EMPLOYED PROFESSIONALINTERNET  =  SOCIAL:WEB2.0          GROUNDSWELL
1.0Organizations2.0Communication3.0StakeholdersSource: Marco Derksen, Marketingfacts
DIALOGUEACCESSRISKBENEFITSTRANSPARANCY DART MODEL.1.0                         2.0                      3.0DEVELLOPMENTMASS                                             CO-CREATION                        COLLABORATIVE           CUSTOMIZATION                                                                         PRO-SUMPTION THE NEW HOUSE OF INNOVATION  Social structure of the firmBLUE OCEAN STRATEGY  ELIMINATERAISEN=1personalcocreatedexperiencesFlexible andresilientbusinessprocessesR=Gglobal acces to Resources & talentCREATEREDUCETechnicalarchitecture of the firm
TRANSFORMATIONSIGNALSTRANSFORMATION SIGNALS
SIMPLEBUTEFFECTIVE:DISRUPTIVE BYPASS
SIMPLEBUTEFFECTIVE:DISRUPTIVE BYPASS
AUGMENTEDREALITY
POP UP
SMARTSOLUTIONS
SMARTSOLUTIONS
SMARTSOLUTIONSROOFTOP
SMARTSOLUTIONSPARKING
ALTERNATEREALITYGAMES
SMARTSOLUTIONSRETAIL
TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITYGIVE AWAY:AWAY=GONESUSTAINABLENETWORKS
SELFORGANIZINGBYSHARINGCONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETYCROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETYCROWD COLLABORATION
sharing
sharing
COLLABORATIVECONSUMPTIONCOLLABORATIVE LIFESTYLE
OKAY,WE HAVE SEEN THE TRANSFORMATION SIGNALS…SO, WHAT’S NEXT ?
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocityGOVERNMENTPRODUCERCO-WORKING       CROWDSOURCING   CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTIONPROSUMERPROSUMERREGENTS
GOVERNMENT3.0& PRODUCERS3.0ABUNDANCEPROSUMER
SIMPLE, SMART, SHARING & SUSTAINABLE
SEATS2MEET.COMTHE                       STORY:“HUMAN TRANSFORMATION  AS ECONOMIC VALUE”.
MEET & WORK LONDONSMARTSOLUTIONS
4LONG SNOUTPARETO 20-80 RULEHIGHLOWHIGHLOWSALESPERCLIENTVALUE PERCLIENTFAFANBRCLIENTSNBR OFCLIENTSHIGH                                                                       LONG TAIL
5THE MESHLONG SNOUTHIGHLOWVALUEPER CLIENTNBR OFCLIENTSLONG TAIL BECOMES LONG SNOUT
TAICHI TRANSFORMATIONS3PROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.CUSTOMIZATIONRENDEREXPERIENCESSTAGECUSTOMIZATIONCOMMODITIZATIONSERVICESCUSTOMIZATIONDELIVERCOMMODITIZATIONPRINCIPLE OFECONOMIC VALUECREATION:SERENDIPITYLEADS TOTRANSFORMATIONGOODSMAKECOMMODITIZATIONCOMMODITIESEXTRACT“Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007
OnlineMatchingMeetingroomsFreeFree?No terms & conditionsMatchingMobile layarFree?ReviewsFree
Social EconomischeEntiteitVirtual DNAEvent softwarePlazagroupconnectionsQ & ASocial singlesignonWikiGoogle appsintegrationDigital coachingMeeting PlannerTwitterintegrationBlogMobileForumEXTENDED OFFERING: COLLABORATION ECOSYSTEM
S2M030S2M020S2M013GOOGLE MAXSTRATEGYS2M070FREEKNOWLEDGE&SOFTWARE
S2M LAYARLOCATION FINDERAUGMENTED REALITYMOBILITY
SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
SERENDIPITYUNEXPECTED RELEVANCECHECK IN
MIRRORVIRTUALITY
“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    -okparking: “@WillemDudok seats2meet”    -paulvereijken: “@WillemDudok @Seats2Meet ”-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”Tientjesnet    Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.
MONDAY            TUESDAY                 WEDNESDAY              THURSDAY              FRIDAY                      SATURDAY                  SUNDAY
THE S2M MESHMVVVVVVVVVVSOCIAL MEDIASTRATEGYVVVVV
PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY7SEATS2MEET.COM
8SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGESEATS2MEET.COMBUSINESS MODEL
TRUST AGENTTEAMBUILDERRELEVANCE ANALYSTENVIRONMENTAL SCANNERKNOWLEDGE GUARDIANBARRIER FIGHTERCONTENT CURATORBUSINESSMODEL
SIMPLE,SMART, SHARING& SUSTAINABLE

Syntrus Achmea