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D #SOCIETY30
RONALD VAN DEN HOFF #SOCIETY30
Before  1850 ERA OF INDUSTRIAL REVOLUTION 1850    - 2020 ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION After 2020
€ GOVERNMENT & POLITICIANS PRODUCERS CONSUMER REGENTS – QUANGO’S FINANCIALS
“WE TRY TO SAVE JOBS  ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott
“A Knowmad is a nomadic knowledge  worker that is, a creative, imaginative,  and innovative person who can work  with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT –  SELF EMPLOYED PROFESSIONAL INTERNET  =  SOCIAL: WEB2.0          GROUNDSWELL
1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts
DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY  DART MODEL. 1.0                         2.0                      3.0 DEVELLOPMENT MASS                                             CO-CREATION                        COLLABORATIVE            CUSTOMIZATION                                                                         PRO-SUMPTION  THE NEW HOUSE OF INNOVATION   Social structure of the firm BLUE OCEAN STRATEGY   ELIMINATE RAISE N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to  Resources  & talent CREATE REDUCE Technicalarchitecture of the firm
TRANSFORMATION SIGNALS TRANSFORMATION SIGNALS
SIMPLE BUT EFFECTIVE: DISRUPTIVE  BYPASS
SIMPLE BUT EFFECTIVE: DISRUPTIVE  BYPASS
AUGMENTED REALITY
POP UP
SMART SOLUTIONS
SMART SOLUTIONS
SMART SOLUTIONS ROOFTOP
SMART SOLUTIONS PARKING
ALTERNATE REALITY GAMES
SMART SOLUTIONS RETAIL
TO GIVE =  TO RECEIVE SOCIAL STRUCTURE ASYNCHRONE RECIPROCITY GIVE AWAY: AWAY=GONE SUSTAINABLE NETWORKS
SELF ORGANIZING BY SHARING CONSUMER ORGANIZES WITHOUT AN ORGANIZATION: CROWD COLLABORATION
SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION
! SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION
sharing
sharing
COLLABORATIVE CONSUMPTION COLLABORATIVE LIFESTYLE
OKAY, WE HAVE SEEN THE TRANSFORMATION SIGNALS… SO, WHAT’S NEXT ?
INTERDEPENDENT ECONOMY connectivity sustainability reciprocity GOVERNMENT PRODUCER CO-WORKING       CROWDSOURCING    CO-CREATION CROWDFORCING COLLABORATIVE  PROSUMPTION PROSUMER PROSUMER REGENTS
GOVERNMENT3.0 & PRODUCERS3.0 ABUNDANCE PROSUMER
SIMPLE,  SMART,  SHARING  &  SUSTAINABLE
SEATS2MEET.COM THE                       STORY: “HUMAN TRANSFORMATION   AS ECONOMIC VALUE”.
MEET & WORK LONDON SMART SOLUTIONS
4 LONG SNOUT PARETO 20-80 RULE HIGH LOW HIGH LOW SALES PER CLIENT VALUE  PER CLIENT FA FA NBR CLIENTS NBR OF CLIENTS HIGH                                                                        LONG TAIL
5 THE MESH LONG SNOUT HIGH LOW VALUE PER  CLIENT NBR OF CLIENTS LONG TAIL BECOMES LONG SNOUT
TAICHI  TRANSFORMATIONS 3 PROGRESSION OF ECONOMIC VALUE*: FROM THE EXPERIENCE ECONOMY TO TRANSFORMATION VALUE CREATION. CUSTOMIZATION RENDER EXPERIENCES STAGE CUSTOMIZATION COMMODITIZATION SERVICES CUSTOMIZATION DELIVER COMMODITIZATION PRINCIPLE OF ECONOMIC VALUE CREATION: SERENDIPITY LEADS TO TRANSFORMATION GOODS MAKE COMMODITIZATION COMMODITIES EXTRACT “Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007
Online Matching Meetingrooms Free Free? No terms & conditions Matching Mobile layar Free? Reviews Free
Social Economische Entiteit Virtual DNA Event software Plazagroupconnections Q & A Social single signon Wiki Google appsintegration Digital coaching Meeting Planner Twitterintegration Blog Mobile Forum EXTENDED OFFERING: COLLABORATION ECOSYSTEM
S2M030 S2M020 S2M013 GOOGLE MAX STRATEGY S2M070 FREE KNOWLEDGE & SOFTWARE
S2M LAYAR LOCATION FINDER AUGMENTED REALITY MOBILITY
SERENDIPITY: UNEXPECTED RELEVANCE OF THE MEETING
SERENDIPITY UNEXPECTED RELEVANCE CHECK IN
MIRROR VIRTUALITY
“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m     -okparking: “@WillemDudok seats2meet”     -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet     Gisteren een te gekke avond gehad bij #S2M.  De plek, de mensen, de catering: alles werkt daar samen  om de ervaring te versterken.
MONDAY            TUESDAY                 WEDNESDAY              THURSDAY              FRIDAY                      SATURDAY                  SUNDAY
THE S2M MESH M V V V V V V V V V V SOCIAL MEDIA STRATEGY V V V V V
PINE’S 3RD SPACE:  FUSION OF REALITY & VIRTUALITY 7 SEATS2MEET.COM
8 SALES MARKETING PR RESERVATIONS WEBMASTER PURCHASING FOOD & BEVERAGE SEATS2MEET.COM BUSINESS MODEL
TRUST AGENT TEAMBUILDER RELEVANCE ANALYST ENVIRONMENTAL SCANNER KNOWLEDGE GUARDIAN BARRIER FIGHTER CONTENT CURATOR BUSINESS MODEL
SIMPLE, SMART,  SHARING &  SUSTAINABLE

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