Abby Bobé has over 10 years of experience in social media, marketing, and business. She has held roles such as SEO Specialist, Community Manager, Business Systems Analyst, and currently works as a Community Manager and Media Lead at a tech nonprofit. Her experience includes managing social media platforms like Facebook and Twitter, developing marketing campaigns, public speaking, and utilizing various tools to support her work. She holds a Bachelor's degree in Marketing and a Master's in Business Administration.

1. Abby Bobé
Portfolio and Work Experience
Social Media
Marketing

2. Work and Education
Timeline
1/2010- 6/2011 5/2011- 3/2012 3/2012- 6/2012
SEO Specialist Community Manager Business Systems 5/2012- Present
(College Crowdfunding Intern Analyst Intern Community Manager/
StartUp) (Data Visualization (Location Based Media Lead
StartUp) Advertising StartUp) (Tech - Nonprofit)
5/2005 – 5/2007 6/2007 – 12/2008 1/2009- 11/2009
Management-In- Electronic Regional
Training Marketing Analyst Marketing Lead
(ACME – Grocery) (ACME – Grocery) (ACME – Grocery)
5/2007 1/2011 12/2012
Graduated Started Graduated
Bachelor of Science, Master of Master of
Marketing Business Business
Minor: Applied Statistics Administration Administration
Abby Bobé

3. Social Media & Marketing
Samples
Social Media
• Created ACME’s Facebook Page
• Led objectives and layout
• Created content and
engagement
• Received 10k+ “Likes” in 10
months
• Supervised communities
and monitored all
Facebook pages
• Closed 50 individual store
pages to monitor
consistency in brand
messaging
• Created Sweepstakes
Marketing
• Partnered and coordinated with CPG companies and other vendors in creation and execution of marketing campaigns generating $100k-$500k per promotion
and increasing average basket sales by 15-20%. Companies included:
• Managed $1mm budget for community partnerships in Greater Philadelphia Area.
• Led direction in strategy development to engage Latino segment, $70 million market, and creation of bilingual campaigns for “Latin Flavor.”
Abby Bobé

4. Social Media & Marketing
Samples
Social Media
• Facebook Management
• Increased “Likes” by 50%
• Biggest Campaign:
Philanthropy Awards
• 1,650 Shares
• 2,845 Likes
• 50,069 Weekly
Impression
• Twitter Management
• Increased followers by 75%
• Biggest Campaign:
Philanthropy Awards
• 2,460 Retweets
• 2,150 users engaged
with hashtags
• 456,000 Impressions
• Email Marketing
• Create Newsletters, emails
with updates
• Website Maintenance
• Blog
• Layout/Wireframe
• Community Management
• Plan events for community
• Attend events regarding
industry
• Create guidelines for chapters
• Meet with Chapter Leads
• SEO Strategy
• Editorial Calendar
• Photography & Design
• Hootesuite, RebelMouse, & other
tools
Abby Bobé

5. Additional Resources
and Experience
Public Speaking Appearances
• White House Tech Summit (2013)
• Livestream Host: Grits and Greens
presented by Hub Oakland (2012-13)
• Interview Speakers
• Collect Speaker Bios
• Engage online community
• Appearing in SXSW Event
• San Francisco Green Festival (2012)
• Panelist for:
Impact Hacking: Geeks for Social
Good
• Girls Geek Dinners (2012)
• Guest Speaker at
ThoughtWorks Night
Social Media Tools Used Computer Skills:
Blogger MS Office
Camtasia Studio LinkedIn Camstasia Studio
Cision – PR Database Tool MySpace WordPress
Digg Path Drupal
del.icio.us PitchEngine Anasa
Facebook Pinterest Jira
FeedBlitz RebelMouse GitHub
Flickr reddit SPSS
ReportingOn
GetListed.org
Smore
HTML & HTML Editors Klout
Google+ Photoshop
Google Analytics, StumbleUpon Wireframe Design
Hashtags.org Tumbler Webpage Flowchart
Help a Reporter Out Twitter Use Cases
(HARO) Web Engine Optimizer Debugging
HootSuite WordPress Testing
Indiegogo.com Wikipedia Quality Assurance
Instagram Wildfire JAVA
Klout YouTube
Abby Bobé

6. Para ponerse en contacto conmigo
(To contact me):
/IdalinBobe/ www.IdalinBobe.com
@AbbyBobe I.L.Bobe@Gmail.com
215 – 307 – 5107 http://goo.gl/KJkwl
Abby Bobé