1. Eric Floresca evfloresca@gmail.com 647.504.5552 www.clickeric.com
Strategist, Writer and Community Manager The curiosity to question, the flexibility to adapt, and the drive to connect you to your audience.
Freelance Writer | 10/2011 - Now Freelance Community Manager linkd.in/clickeric
- Written for Marketing Magazine and continue Entrinsic | 08/2010 - 11/2010
to pitch stories that inform and entertain - Created content, live blogged, and reported on TIFF parties
Experience
held at the vitaminwater backyard bit.ly/KxsjLE
- Managed social media communications for clients
Reporter
Education
The Ad Buzz | 08/2010 - 12/2011 Advertising Account
- Break news, cover events, and conduct video Community Manager and Writer
Techvibes Media Inc. | 10/2009 - 10/2010 Management Diploma
interviews with advertising industry leaders Centennial College | 2008 - 2009
Covered Toronto technology events and news including:
Content Manager | 08/2010 - 04/2011 - Social Media Week - NXNE Interactive
- Developed and executed content strategy for - Canadian New Media Awards - among many others ;) Honours in Business Administration
relaunch University of Windsor | 2000 - 2004
Major: Marketing
Minor: Polictical Science
Digital Strategist and Copywriter Freelance Mobile Analytics
on.fb.me/evflore
itravel2000 | 05/2011 - 09/2011 JUICE Mobile | 07/2010 - 09/2010
- Wrote web copy, ideation for campaigns, and social - Gathered and analyzed data to
- A pro at Word, Excel, and PowerPoint
media analytics to bring itravel2000 into the social sphere optimize mobile campaigns
- Know Google Analytics and learning Adwords
- Created a plan for growing and engaging the itravel2000 - Managed multiple mobile campaigns
- Some skill in Adobe CS6 Photoshop, Illustrator
community on Twitter, Facebook, and the blog for Rogers, Pizza Pizza, Global TV, Telus,
(where I cooked this up in), InDesign, and Premiere Pro
and WIND Mobile among others
Editor and Writer
+280 lists
+3100 followers
twitter.com/clickeric
@clickeric
Toronto International Film Festival | 2009 - 2012
Volunteer
Tomorrow Awards | 11/2009 - 05/2011
- Wrote summaries and commentary on Doritos Contest Community Manager Startup Lean Machine | 2012
recent campaigns, cool technology, and Proximiy Canada | 02/2010 - 04/2010 Padfolio | 2012
ideas facing the ad industry - Engaged audience on Twitter, Facebook, and YouTube Toronto Digifest | 2011
AndroidTO | 2010 - 2011
- Developed and executed their - Moderated the award winning Doritos Viralocity contest,
Epilepsy Toronto - Buskersfest | 2009 - 2011
social media strategy at launch ensuring the entries followed all the rules and regs
CMA - Next Conference | 2009 - 2010
ICA - Advertising Week Canada | 2009 - 2010
Mesh Marketing | 2008 - 2010
Doritos Contest Moderator Account Management Intern
Allard Johnson (now KBS+P Canada) | 05/2009 - 08/2009
bit.ly/RiUlhk
Proximity Canada | 01/2011 - 03/2011
- Moderated entries for Doritos - Managed e-mail campaigns for Nair, resulting in a 14% - I Keep Web Analytics 2.0 by Avinash Kaushik and
Write the End contest and conversion on a 6% clickthrough rate that doubled site traffic The Yahoo Style Guide by Chris Barr on hand
monitored social media sites - Coordinated competitive intelligence, research, - I’ve read The Lean Startup by Eric Ries and the epic
for consumer sentiment and analysis for CDIC, HRTC, and The Keg that is A Song of Ice and Fire by George R.R. Martin.