1. Laura J. Fitzgerald
781.962.8693 ~ Laura.J.Fitz@gmail.com ~ www.http://about.me/laurajfitz
QUALIFICATIONS
Four years experience in the interactive digital space. Most recently responsible for the account strategy and management of clients’ digital marketing initiatives from
start to finish. Projects include; website CMS and CRM development, mobile application strategy, responsive site conversion and social media landscapes.
PROFESSIONAL EXPERIENCE
Hunt & Gather
Account Manager Clients; ESPN, Macmillan Publishing, Tufts Health Care, MITX, GreenLight Fund
September 2012 ~ Present Oversee all agency client relationships, focusing on account growth, prioritizing resource allocation and defining global
agency deliverables. Strategize and lead complex digital marketing initiatives by conceptualizing marketing strategies.
Manage all aspects of projects, leading client interaction, creative direction and technology. Successful projects
executed; CMS and CRM website development, mobile applications, responsive site conversion, social and email
marketing campaigns. Strategy responsibilities include; site mapping, UX design, copywriting and analytics analysis.
Project Manager
March 2012 ~ September 2012 Clients; MITX, ESPN, Foro Energy, Norton Publishing
Spearheaded client projects with strong attention to detail. Lead and managed team of creative and technical members
from start to finish on all aspects of projects including; brainstorming, client relations, scheduling, metric analysis, budget
tracking, status reporting and daytoday management. Ensured delivery of projects on time and on budget.
DTS Creative
Brand Manager Clients; Lisa D’Amato, Sony Records, Stieff Antiques
October 2010 ~ May 2011 Innovated and executed brand image and strategy for a mobile application startup and their clients. Duties included;
website design and account management, social media creation and management, new market strategizing, new business
development, pitch research, new business creative strategy and presentation production.
Boston Phoenix Media Group
Marketing Graduate Intern Services: Managed Boston Phoenix, Stuff Magazine and WFNX radio digital landscape and online engagement
May 2010 ~ September 2010 Offered intuitive and creative support and insight to the marketing department, wrote press releases regarding new
partnerships and upcoming events. Wrote article and event pitches and pitched to various media outlets. Collected,
analyzed, and researched weekly social media, email, and web analytic trends. Brainstormed and executed consumer
engaging contests and giveaways using innovative original ideas and strong understanding of the target audience and
goals of the client and their partners.
Formula PR
Public Relations Assistant Clients: Turks & Caicos Tourist board, Karisma Resorts, Project 7
July 2008 ~ November 2008 Developed press releases, pitched to media outlets, coordinated press trips and outreach campaigns to media and target
consumers, created media guides, planned promotional events.
Interscope Records
New Media Intern Clients: M.I.A, Gwen Stefani, All American Rejects, 50 cent, Snow Patrol
November 2005 ~ December 2006 Updated and created Myspace accounts for new artists, facilitated existing band web pages and company’s main website.
PERSONAL DEVELOPMENT
MITX, Member, April 2012 ~ Present
Boston Cares, Volunteer, January 2009 ~ 2013
Gamma Phi Beta, Epsilon Nu chapter member, 2003 ~ 2007
Gamma Phi Beta P.A.C.E Chair, Responsible for one monthly meeting and weekly enriching activities
AWARDS
National Public Relations competition, placed 4 out of 85 Nationally Recognized by PRSA
Award from Chapman University Dodge College of Film for Excellence in Public Relations
Awarded outstanding P.A.C.E program from national Gamma Phi Beta Organization
EDUCATION
Emerson College M.A. in Global Marketing Communication and Advertising, August 2009 ~ August 2010
Chapman University B.A. in Public Relations and Advertising, Minor in Music, August 2003 ~ August 2007
Berklee College of Music Potential B.A. in Music Business Management, August 2002 ~ Transferred May 2003
Semester At Sea Circumnavigated the world by ship visiting 11 countries, January 2006 ~ May 2006
781.962.8693 ~ Laura.J.Fitz@gmail.com ~ www.http://about.me/laurajfitz
