This document provides a summary of Leandro Fernández Miró's experience as a Web Manager and Marketing and Communications professional with over 14 years of experience. It outlines his professional skills including analytical thinking, creativity, teamwork, and strategic focus. It also lists his programs and tools experience as well as education. Finally, it provides a chronological experience summary highlighting various roles in marketing, communications, content management, and journalism.

1. Web manager / Mkt & Communication
Experiencie: 14 years
Leandro Fernández Miró
lfmiro@gmail.com
(34) 615 78 44 73 @lfmiro leandro fernández miró
Professional Area
mkt . communication web
· Communication and marketing strategies · Content Manager
· Coordination of content and publications · E-Mkt, e-mail Mkt, SEO, SEM
· Copy of campaigns / implementation · Web analytics (metric / testing / optimization)
· Corporate communication / internal / customers · Create and launch web sites
· Content editing · Community Manager (SM, blogs, RSS, newsletters...)
Professional skills
Analytical thought / Creativity
I am passionate about analyzing the results and the context, identifying opportunities and applying creativity to provi-
de new solutions. An achievement: analysis of user behaviors and interests generation of campaigns (mkt/contents)
from collected data achievement of best subscription results so far with CPA lower than usual.
Teamwork / Negotiation
I’m definitely a team person. I like to take responsibility within a collective system, with different areas to share deve-
lopments in the common project. An achievement: inplementation of online tools and intranet both in participatory
workflows and communicative process Team commitment and quality of content highly improved.
Strategic focus
I like to analyze trends, new products, services, ideas, competition. Detect what is ‘missing’, which is a good business
opportunity. An achievement: development of new products, including a sports betting website in competition format
combining content and Social Media.
Programs and web tools Languages Education
BA Communication and Journalism
Google: Analytics, Optimizer, Adwords, Spanish (native)
Apps, Trends, Insight... Catalan (level C) Continuing learning
English (intermediate) Mkt on line
CMSs, E-mail managers, Blogger, Web & SM Analytics
Wordpress, HTML, SM analytics Web Optimization
Photoshop, Dreamweaver, Usually participate
InDesign, Premier Linkedin Groups
Fansgao
Pack Office Google blogs
Conversion Thursday

2. Experiencie
content manager . online mkt Freelance projects and collaborations
Barcelona
2009 · Today
· Diferente Marketing (diferente-mk.com) Contents, CPC Campaigns, Direct Mkt, Web Analytics
· Meeting Point F1 (meetingpointf1.com) Web maintenance, layout and distribution of the newsletter
· Fonda La Primitiva (fondalaprimitiva.com) Web Contents, strategy SM, Web Analytics
· 7chollos (7chollos.com) Navigation and contents
· FISC (fisc-ongd.org) Design and layout of projects and dossiers
· Enginyers sense Fronteres (catalunya.isf.es) Qualitative evaluation of projects
communication & web coord. Nongovernmental organization
Performance of various functions in different stages, as Department
Barcelona
Coordinator, coordination of content and advertising, management 2005 · 2009
of website / intranet, press department, and so on. educacionsinfronteras.org
· Coord. Web, Magazine and publications
· General Editing content
· Creating raising campaigns (CPC, e-mail, display, off line...)
· Website Building (SEO, UX, Optimization, Analytics)
· Implementation of intranet, ‘online office’ apps
creative coordination . campaign creation Communication & Mkt. Agency
México DF, México
The comprehensive counseling style promoted a very diverse job:
2002 · 2004
customer analysis, targets and competition, development
of strategies, actions and campaigns, brand image... enmarca.com
· Strategy of Mkt and communication
· Competition Analysis
· Copy/campaign management (on & off)
· Contents (web, printed)
content editor . e-commerce Off. Website of Gran Hermano
A good experience managing content and e-commerce, Terra Networks / Bs.As., Argentina
during the course of cycles 1 and 2 of this reality show. 2001
terra.com
· Editing multimedia content
· Management e-commerce channel
· Interactive channel
content editor . new projects coord. Content website portal leader in Latin America
It was a very exciting project, living the process from the beginning Bs.As., Argentina
to consolidate as a portal content with hundreds of thousands of users. 1998 · 2001
elsitio.com
· Content producer (local and Latin America) (today: dlatv.net)
· Mkt on line, Interactivity, Web Analytics, Usability
· New products development
· Valuation, viability analysis, development and startup
editor Newspapper
It represented my first job in journalism. A great opportunity Bs.As., Argentina
to see from inside the workings of a newspaper company. 1996 · 1998
clarin.com
· Writing of recreational, sports, politics, general information...
· Sub editing and layout (Last update: September de 2011)