Mobile A/B testing is a new precautionary measure that allows marketers to compare two or more variants of a push notification.

1. A/B test your push notification
to uplift mobile marketing.
Mobile A/B testing is a new precautionary measure that allows
marketers to compare two or more variants of a push notification.
Push notification is a go-getter medium to uplift your user engagement

2. A/B test Your Push Notifications To Uplift Mobile
Marketing.

3. A/B test your push notification to uplift
mobile marketing.
• Push notification is a go-getter medium to uplift your user engagement.
Marketers are using it for all the good reasons and how. With the
accelerated use of mobile phones, mobile marketers are vouching for this
medium more to target and engage their users.
• But a marketer cannot adopt the traditional approach of increasing user
engagement and that is to target your users with the hit and miss
approach. That means you cannot assume a user’s behavior or leave
everything to luck. You must adopt a data-driven approach to test which
campaign is working or which one is not to increase your user
engagement.
• The scenario calls for adapting the mobile A/B test approach to know the
effectiveness of your push campaigns to the audience.

4. What is Mobile A/B testing?
• Mobile A/B testing is a new precautionary measure that allows marketers to
compare two or more variants of push notifications. Also, they can determine the
better performing variant in terms of key metrics. ( open rates, CTR rates, and
conversion rates ).
• You can target each variant to a definitive percentage of your entire user base
and then you can send the winning variant to the rest of the relevant user base.
• Let’s understand it with an example: If you are a food delivery app and you want
to run a campaign depicting great discounts in this festive season. You must be
curious to know how the users will react and whether they will convert or not.
Therefore in order to target your entire user base. You are required to create at
least two variants of your push messages.
• As stated above, you must target a definitive percentage of your entire user base.
Let’s say you have 1,00,000 active subscribers. Taking 50 percent of your active
users, you can test 2 variants of your push notification campaigns on the further
divided users of your targeted user base.

5. What are the effective ways to set up mobile AB
test for your push notifications campaigns :

6. • You cannot just build assumptions on how your push campaigns will
produce optimal results. Let’s have a look at effective steps to add
conduciveness for your push campaigns :
• 1.Create a messaging hypothesis:
• Before creating a push notification, you must be clear-headed in terms of
the tone of your message or the goals you want to achieve from your push
campaign. You must trust your gut feeling as to which type of message will
fetch the user’s attention.
• 2. Test your hypothesis:
• Once you have created a hypothesis. Now is the turn to test your
hypothesis. Now you can create variants for your campaigns and test them
on a definitive percentage of your entire user base. Remember to divide
the user base and then test the two variants on the targeted user base.
This way you can easily define the winning variant.
• Note: Set the time limit in which you want to run your test

7. 3. Use the power of analytics:
• You can test your hypothesis on the basis of the performance of your
tested variants. You can know which campaign of yours is performing
better, the one with emojis or the one without it. You can measure its
success in terms of higher returns on investment.
• 4. Note users behavioral patterns:
• You can understand the user segments through the performance of
each of your push campaigns. The key metrics will let you know about
it so that you can be alert of it in future campaigns.

8. What are the factors to consider in your push
campaigns to arrive at a winning variant :
1. Personalization:
• Personalization plays a great role in the success rates of your mobile
push campaigns. It can drive more click rates and conversions. You
can address your users with the first names. Also, you can optimize
your push messages content on the basis of demographic and
geographical factors or their app-based behavior.

10. 2. Message tone:
• You can perceive the user’s psychology by running many experiments.
You will know what kind of messages are grabbing the user’s
attention? The one with the playful tone or the one which creates an
urgency?

11. 3. Emojis:
• Emojis play a vital role in boosting click rates. Emojis not only evoke
the right emotions but also puts forward your messages in a relevant
way. You can play with the emojis and make them look more
attractive and endorsing.

12. 4. Rich elements:
• Stuff your mobile push notifications with rich elements and you are
sure to pull in more click and conversion rates. Either use images, gif
or audio messages. Put it anyway and it will work in your favor. You
can use all these elements in your push variants which are meant to
be targeted to a specific audience. As a result, You will know which
elements grab more of user attention.
•

13. CONCLUSION
• Now you can ascertain the importance of A/B Testing to your
marketing strategies. The fusion of two of the most popular tools and
mediums can elevate your conversion as well as click rates.
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