This document summarizes Erik Saelens' travels over 3 days visiting 65 cities in 51 countries as part of his work promoting the brand strategy firm Brandhome. It shows his itinerary, which included stops in Europe, the Middle East, North America and Asia. The document also provides information about Brandhome, including its mission to ensure above market growth for customers' brands through identity-driven brand building and challenging conventional approaches. Saelens founded Brandhome in 1995 and it has since evolved into an agency backed by unique brand knowledge and methods.
How to be a meaningful brand? Google could give you answers, but no solutions. Erik Saelens, Brandhome's Founder and Executive Strategic Director, spoke at Get tomorrow in Helsinki, Finland. He shared his vision of what we at Brandhome call “purpose conscious” media. In a world where anxiety is up and trust is down, media need to become more aware of the fundamental role they play in supporting brands in their quest to become and remain meaningful.
Erik Saelens, Brandhome's executive strategic director, spoke at the Arabian Hotel Investment Conference 2017.
Do we still need hotel brands? Players such as Google, Booking.com and Airbnb have turned the market upside down. And customer’s expectations are changing as well. People want more unique and personalized experiences. Is the hotel industry capable to adapt? Can hotel brands become meaningful brands? Check it out!
Brandhome speaks at Dubai Lynx 2015 about Social Storytelling for Triple-A br...Brandhome
Brandhome’s executive strategic director Erik Saelens teaches (while having fun) “Social Storytelling for Triple-A brands” at Dubai Lynx 2015.
Triple-A brands are Authentic, Accountable and Activating in everything they do. These Triple-A brands will own the future of branding. Social Storytelling will be their leverage.
Erik quotes afterwards: “Teaching to great minds equals learning oneself.”
How can storytelling help you to turn your brand Triple-A? Goto http://www.brandhome.com/books and download your free ebooks on the subject: 'The Story Wars', a theoretical and inspirational book on storytelling and 'Triple-A brands', the framework for strategic thinking.
Brandhome speaks at Benelux Tech Tour 2015Brandhome
Three days, 75 world-class, highly innovative Benelux companies, top international speakers and our strategic director Erik Saelens … who shared his vision of the future of marketing & technology with the audience.
Brandhome speaks at St Lucas School of Arts AntwerpBrandhome
Brandhomies Anke and Niels were asked to give the students of St Lucas School of Arts Antwerp a glimpse into a day in the life at Brandhome. They ended up comparing the world of branding to pizza toppings. Check it out!
How to be a meaningful brand? Google could give you answers, but no solutions. Erik Saelens, Brandhome's Founder and Executive Strategic Director, spoke at Get tomorrow in Helsinki, Finland. He shared his vision of what we at Brandhome call “purpose conscious” media. In a world where anxiety is up and trust is down, media need to become more aware of the fundamental role they play in supporting brands in their quest to become and remain meaningful.
Erik Saelens, Brandhome's executive strategic director, spoke at the Arabian Hotel Investment Conference 2017.
Do we still need hotel brands? Players such as Google, Booking.com and Airbnb have turned the market upside down. And customer’s expectations are changing as well. People want more unique and personalized experiences. Is the hotel industry capable to adapt? Can hotel brands become meaningful brands? Check it out!
Brandhome speaks at Dubai Lynx 2015 about Social Storytelling for Triple-A br...Brandhome
Brandhome’s executive strategic director Erik Saelens teaches (while having fun) “Social Storytelling for Triple-A brands” at Dubai Lynx 2015.
Triple-A brands are Authentic, Accountable and Activating in everything they do. These Triple-A brands will own the future of branding. Social Storytelling will be their leverage.
Erik quotes afterwards: “Teaching to great minds equals learning oneself.”
How can storytelling help you to turn your brand Triple-A? Goto http://www.brandhome.com/books and download your free ebooks on the subject: 'The Story Wars', a theoretical and inspirational book on storytelling and 'Triple-A brands', the framework for strategic thinking.
Brandhome speaks at Benelux Tech Tour 2015Brandhome
Three days, 75 world-class, highly innovative Benelux companies, top international speakers and our strategic director Erik Saelens … who shared his vision of the future of marketing & technology with the audience.
Brandhome speaks at St Lucas School of Arts AntwerpBrandhome
Brandhomies Anke and Niels were asked to give the students of St Lucas School of Arts Antwerp a glimpse into a day in the life at Brandhome. They ended up comparing the world of branding to pizza toppings. Check it out!
Global Brands vs Global Celebs: Who's the Smarter Marketer?Freddie Laker
As globalisation and digitalisation continue to break down the barriers between cultures and geographies we're seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency.
Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers?
Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can 'brand purpose' compete with 'celebrity brands' or do they exist in harmony?
Who's the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.
An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up.
A study on the Marketing Strategies related to Victoria's Secret.Done during a Marketing Management internship under the guidance of Prof. Sameer MAthur,IIM LUCKNOW.
10 French startups disrupting the way you experience fashion online Liam Boogar-Azoulay
It may sound like a stretch to say that French people are the reference for fashion. But as we say, “il n’y a pas de fumée sans feu” (there’s no smoke without fire).
In addition to having a very prolific fashion sense, the French are also very creative when it comes to the shopping experience. The landscape of French fashion startups is flourishing those days: 6 of the 10 companies presented in this article closed a round last spring/summer season and the results of their investments are released now. Let’s open the catwalk: http://wp.me/p2OgMk-65W
The values of Millennial shoppers are changing how we define and sell luxury. Learn how this consumer has evolved, and which luxury brands are winning by offering meaningful experiences instead of just stuff.
The Hotel Industry's Automated Future: A Framework for AI With a Human TouchPeerasak C.
Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s staying at their properties. Managers can also track guest habits, interests, preferences and any unrecognized revenue opportunities or paths to stronger brand loyalty –– it’s all in the data.
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
Global Brands vs Global Celebs: Who's the Smarter Marketer?Freddie Laker
As globalisation and digitalisation continue to break down the barriers between cultures and geographies we're seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency.
Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers?
Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can 'brand purpose' compete with 'celebrity brands' or do they exist in harmony?
Who's the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.
An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up.
A study on the Marketing Strategies related to Victoria's Secret.Done during a Marketing Management internship under the guidance of Prof. Sameer MAthur,IIM LUCKNOW.
10 French startups disrupting the way you experience fashion online Liam Boogar-Azoulay
It may sound like a stretch to say that French people are the reference for fashion. But as we say, “il n’y a pas de fumée sans feu” (there’s no smoke without fire).
In addition to having a very prolific fashion sense, the French are also very creative when it comes to the shopping experience. The landscape of French fashion startups is flourishing those days: 6 of the 10 companies presented in this article closed a round last spring/summer season and the results of their investments are released now. Let’s open the catwalk: http://wp.me/p2OgMk-65W
The values of Millennial shoppers are changing how we define and sell luxury. Learn how this consumer has evolved, and which luxury brands are winning by offering meaningful experiences instead of just stuff.
The Hotel Industry's Automated Future: A Framework for AI With a Human TouchPeerasak C.
Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s staying at their properties. Managers can also track guest habits, interests, preferences and any unrecognized revenue opportunities or paths to stronger brand loyalty –– it’s all in the data.
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
5 Must-ask Questions to Kick-start Your Digital Marketing PlanMaria Rica Lotik
This presentation aims to send you along your journey to Digital Marketing by asking the essential questions for formulating an effective plan of action.
The world is changing more and more rapidly every day. It is hard to keep up.
That's why the Brandhomies together with some of our clients took an overseas journey to attend the Web Summit in Dublin. This technology conference had a very successful edition with innovative insights brought by diverse attendees, ranging from Fortune 500 companies to exciting startups.
A little while back, we asked you to test your knowledge and share your thoughts on pay-offs. The results are in and we want you to be the first one to discover all interesting insights!
Time is money. And because we don’t want to waste any of your precious time, we’ve made it very easy and poured the most fascinating results into a clear infographic.
Does the pay-off still pay off? Check it out!
More and more companies are going into Social Selling - even those on B2B platforms. Find out how you can harness the power of Social Media to strengthen your marketing strategies!
Presentation slides: Interactive Storytelling
Edward Segel helped Bloomberg develop a datavis strategy. He also wrote a really great paper: Narrative Visualization
Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Re...Orbit Media Studios
This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks.
Presentation of quick tips, research stats and examples on content marketing best practices that you can start using right now. First shared at Gilbane 2014. First part of a two-part series.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
Brandhome speaks at Cannes Lions 2015 on Social StorytellingBrandhome
Brandhome’s executive strategic director Erik Saelens teaches (while having fun) “Social Storytelling for Triple-A brands” at Cannes Lions 2015.
Triple-A brands are Authentic, Accountable and Activating in everything they do. These Triple-A brands will own the future of branding. Social Storytelling will be their leverage.
Erik quotes afterwards: “Teaching to great minds equals learning oneself.”
How can storytelling help you to turn your brand Triple-A? Goto http://www.brandhome.com/books and download your free ebooks on the subject: 'The Story Wars', a theoretical and inspirational book on storytelling and 'Triple-A brands', the framework for strategic thinking.
We are all born storytellers. But not many of us know how to create and tell stories in the right way. Especially, in presentations and public speaking. Learn about the art of storytelling in our short slide deck covering valuable tips and tricks about it.
Check out our training: http://yanyhbash.ru/training-courses/let-me-speak-from-my-heart-storitelling-v-prezentatsiyakh/
22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization.
With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy. "Search engine","e-commerce", "smartphone","social network" are the common nouns they have added to the of the 21st century dictionary.
But beyond this disruption in our daily habits, GAFA have fundamentally changed the established rules of business strategy: they ignore classic concepts of market, competition, positioning or plain goods. Instead, they have achieved a Copernican revolution that truly places the customer at the center of their strategy.
With our study you will:
- identify the key success factors of these fantastic four,
- understand how to conduct your business strategy in the era of GAFA,
- develop a dashboard to measure and to start thinking about your business the GAFA way, by simply starting from your customers.
“GAFAnomics” will help you see your industry through GAFA's eyes: understand their vision of the world and align this analysis with your strategic actions - at a digital pace.
The "GAFA Framework"
To achieve this, we completed our analysis with a framework, a simplified reading grid of their business models and value creation levers. We are convinced that the best key to your digital transformation is understanding and applying this “GAFA framework".
This framework can be replicated in any industry: in the customer value creation field, every business can compare itself to GAFA. Our framework shows the necessity to organize and grow around the unwavering ambition to make a positive change to the customer’s daily life.
Interactive Narratives: Creating the future of storytelling (SXSW 2011)Robert Pratten
Presentation from the SXSW 2011 panel on Interactive Narratives: Creating the future of storytelling (SXSW 2011) with Andrew Lewellen, Josh Koppel, Esther Lim & Robert Pratten,
The use of stories is not a new phenomenon: it has existed as long as people have interacted with each other. But using this technique in advertising has created a radical shift in today and tomorrow’s brand marketing. Throughout the years, stories have become more and more ‘individualistic’. New media has enabled people to engage each other in stories again. During his presentation, Jef will guide you through the basics of storytelling and how stories can create or enforce belief systems that match your brand identity. Discover what storytelling can do for your brand!
Jef Pelkmans lives and works in Antwerp. After his studies in Social-Cultural work and Communication sciences, Jef found his passion in advertising and communication. At Brandhome he became part of the strategic deparment and currently holds the position of Strategy Manager.
At Brandhome, Jef has been engaged in numerous projects, for different types of clients. His main task is to help brands determine their vision, mission, ambition and identity and find the right strategy to reach their goals. Within Brandhome’s mission, Jef is always striving to make brands grow faster than their competitors.
"Blockchain and ICO Marketing: 3 key pillars to success"
1)What is ICO and why is it so popular to raising funds for your startup?
2)How to run effective marketing campaign for ICO? what are keys to success?
3) How to track the efficasy of marketing efforts and reallocate resources on the go?
It's been several weeks since SXSW 2015. James Whatley, Digtital Director for Ogilvy & Mather Advertising London, has written up the four key trends that he saw coming out of this year's event.
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Erik Saelens was invited to speak at the CHARGE Energy Branding Conference in Reykjavik, Iceland.
What if brands such as Apple or Google would enter the energy market? Brandhome researched the brand value of 7 European energy suppliers and compared the numbers to those of Big Tech brands. What we discovered should be a wake-up call to all energy suppliers.
Brandhome & Blackcoffee - Intelligent International ExpansionBrandhome
Brandhome teams up with renowned American brand expression consultancy Blackcoffee. Blackcoffee works with brands in transition to clarify, amplify and simplify their value. With Blackcoffee’s expertise in building and nourishing brands in the United States and Brandhome’s knowledge and deep expertise in Europe and the Middle East, we are able to offer our customers an unparalleled service and help them to expand from one region to the other. This is yet another step by Brandhome to ensure success and profitable growth for our customers.
Brandhomies Erik and Jef were invited to speak at EXMA 2016, at Bogota, Colombia. As thé largest marketing platform of South-America, the conference was home to over 5000 attendees to provide them with the most groundbreaking insights on marketing. This year, Brandhome was keynote speaker to discuss infobesity and Meaningful Marketing, next to marketing pioneers Uri Levine and Marc Randolph.
At Brandhome, we are eternal students, constantly looking for ways to expand our knowledge on marketing, this while sending some of our insights back into the marketing world. As experts in storytelling we always strive to create meaningfulness. This is a responsibility we take and endow in everything we do. After a week of creative and strategic expositions on marketing, networking, and also blowing off some branding steam, our Brandhomies came back fully inspired, a feeling they would also like to share with you.
Face the jungle by Ilaria, Valentina, Helen, Giulia, Noemi, Elisabetta, Marti...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
People that believe by Simina Florea & Pere Suaña - #BHMASLife16Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Foresight is now 20/20 by Daniel Colón, Oscar Aragon, Lindsi Arrington - #BHM...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Directing the Connected Human Experience by Brenda Fernandez, Victor Quintana...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Creating Visionaries by Candi Garrido, Lucas Momeñe & Almu Casadejust - #BHMA...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Connect The Dots by Sarah Daoudi, Ana Dorta-Duque, Alejandra Gonzalez & Julio...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Common Sense by Alex Krahling, Dan Flora - #BHMASLife16Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Bridging The Gap by Amanda Von Lohrman, Morgan McMurtry, Janneth Rodriguez, S...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Beyond Every Movement by Mariana Junger, Nikita Sokolov, Jorge Valdez & Miche...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
We, Brandhomies had an awesome time at the eurobest festival. We went from workshop to lecture to interactive installation like kids in a candy store. A lot of it was familiar, but there were also a lot of new insights to draw our attention. We made the following slideshow full of insights from intriguing lectures that opened our minds. See what we took home from eurobest 2015 and find out who our favorites were!
No 4D Experience Without 3D, Tom De Meester speaks at Eurobest 2015Brandhome
A 360-degree brand experience is the combination of all the intangible and emotional benefits plus all the tangible touch points. For many brands, retail space is still the main touch point with their customers. Turning that space into an experience embodying a brand’s identity is how you build lasting bonds with customers.
The two worlds – the intangible and tangible brand assets – are successfully and seamlessly merged by translating the spaces in which the brand operates so that the brand stands for the same set of attributes at every touch point. RNDR develops 3D experiences that do more than just implement a brand’s visual identity. It translates a sharpened version of the brand’s story into designs and spaces. This is what creates a 4D brand experience. Head to this session to discover it for yourself.
The End Of Marketing As We Know It - Erik Saelens speaks at Eurobest 2015Brandhome
We have turned away from trouble and strife in order to seek fame and fortune. Now we find ourselves on a planet that is overstressed, over-transparent and overregulated. There is no more time to waste.
Digital technology and the Internet are developing at breakneck speed. This is one of the main reasons why marketers find themselves confronted with a future that will have no mercy with the marketing and business models that professionals are still clinging to. What we need is a total reset of the marketing brain. Join Brandhome to look at the ten insights that will drive this disruption!
Living in a world without marketing - Brandhome speaks at Tesla World 2015Brandhome
Erik Saelens, founder & executive strategic director of Brandhome speaks at Tesla World. In his talk he will be referring to Tesla Motors and other disruptive marketers, who build a global community with their innovative products and services without any marketing strategy or spending a single marketing dollar. Erik will share his vision and insights on the new era of marketing: a world without marketing, a world with Brandship®.
Pink Brand of the Year: Miami is getting pinker by Joao Magalhaes & Zuheir Ko...Brandhome
Context
You’re in the lead of the creative cell of Brandhome’s ‘Pink Brand Of The Year’ in the US. In Belgium it’s already a well-know award show. That’s why we want you to host this award show in the US. You can benefit from the heritage of the Belgian show.
The goal of PBOTY is to reward brands that are most valued by the LGBT- community. As you will know, this community is a very valuable group because of their spending power, feeling for ‘progressive brands’ and open mind. At Brandhome we also see this initiative as a way to get to know the LGBT- community as consumers, and connect to the existing LGBT-media. This community is an often-neglected target group. But these people are very up-to- date with the latest trend and often are the first ones to implement them.
Challenge
Brand awareness
The upcoming show for PBOTY is on September 17th in Miami (fictive). You will need to make the whole of Miami aware of this show; not only the LGBT- community but also the C-level of the elected brands*. Convince them to take a look at the website/soc. media, participate to the election and attend the award show. Both target groups should be addressed by a message that is relevant to them, but lies within the same concept.
Keep in mind that your budget is limited: so you cannot use expensive paid media (TV / Radio / ...) unless you find a cheap way.
Deliverables
Develop a communication concept that is in line with the PBOTY identity. Translate this concept into an integrated campaign that has the ability to create brand awareness with free exposure and leads people to the show. For this assignment you will have to work on two levels: a targeted approach towards the LGBT-community and another targeted approach to address the c-level whose brands are elected.
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLifeBrandhome
Context
In Europe, there has been a lot of negative press around the police in the USA. Severe (perceived) violence against Afro-Americans has been dominating the image of the police force, and thus also the USA. The Afro-American community on their side has been portrayed as a community with a strong and negative attitude towards policemen as a result of the incidents.
Both sides of course are facing major stereotypes against each other, pushing them further away from each other. From the media coverage, it seems like Afro-Americans are being treated differently because of their ethnic background and the prejudices that come with it. Policemen on the other hand are seen as one homogeneous group of people, driven by superiority and racist views.
Just like in any situation, simplifying the world in this way is not a good basis to start from. Therefore, the USA government would like to change this.
Challenge
It is your job to develop an original campaign that succeeds in breaking these stereotypes. The ultimate goal is to break the current vicious circle and make both groups respect each other and start interacting with one another in a more positive way. Next to influencing these two target groups, the campaign should succeed in turning around the negative perception of other groups (and media) by showing a positive image.
Deliverables
Develop an out of the box campaign that is based on the same ‘big idea’ to reach and influence these specific target groups. You can make use of any communication channel you want, but be aware: you are talking to a very large and widespread audience. Basically you are talking to everyone everywhere. So make sure your proposal is scalable.
Duffel Terra: Never Yield by Humberto Belli - #BHMASLifeBrandhome
Context
You just landed in Belgium to get to know Duffel (coats). Then you fly back to the US to introduce the brand over there.
Most of you will know the Duffel coats. Along with the trench coat and the parka, the duffle coat must be one of the most recognizable items of outerwear. It’s made from a coarse woolen fabric and features wooden toggles instead of buttons or a zipper. But did you know duffle coat refers to Duffel, a town in the province of Antwerp? That’s where, for centuries, this rough material was made. It left its traces in language as well: the Dutch verb ‘induffelen’ means ‘to wrap up against the cold’.
Challenge
Attention / Brand Awareness
Create a new (fictive) brand, claiming the original “Duffel" from Antwerp, Belgium to introduce into the American market. The entire positioning of the brand is up to you, but be aware that the budget of the Belgian company is smaller than its American competition. You will have to compete against large domestic market brands like Levi’s, GAP, American Apparel etc. using payoffs like “Original duffel” and “made in Belgium” as unique selling proposition.
Deliverable
Develop an affordable communication concept to launch the Duffel brand in F/W season 2016 that competes with large American outerwear brands, using the Belgian identity. The goal is to engage Americans to use an imported product from a small Belgium company, instead of choosing for big global brands.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5. DOHA (QA)
DUBAI (AE)
LOST SOMEWHERE BETWEEN
AUSTRIA (AT) AND DUBAI (AE)
FRANKFURT (DE)
GENEVA (CH)
CAPETOWN (SA)
EN ROUTE TO
NYC (USA)
4
4
IN THE AIR FROM
DUBAI (AE) TO NYC (USA)
4
4
4
4
MANAMAH (BH)
4
4
BRUSSELS (BE)
GHENT (BE)
LONDON (UK)
4
4
4
3DAYS65 1COU7NTRIES 51 08 79.545 196.838 CITIES TIMEZONES MINUTES OF WRITING WORDS WRITTEN
4
ABU DHABI (AE)
CASABLANCA (MA)
CAIRO (EG)
DUSSELDORF (DE)
MILANO
(IT)
VIENNA (AT)
AMSTERDAM (NL)
LIEGE (BE) EINDHOVEN (NL)
UTRECHT (NL)
SHANGHAI (PRC)
ANTWERP (BE)
CANNES
(FR)
LYON (FR)
BARCELONA (ES)
IBIZA (ES)
JFK AIRPORT (USA)
NEW YORK CITY (USA)
LAS VEGAS (USA)
LOS ANGELES (USA)
35000FT ABOVE MINSK (RU)
4
53. A BRAND IS A
COLLECTION OF STORIES
- STORIES YOU’VE HEARD
- STORIES YOU’VE EXPERIENCED YOURSELF
- STORIES YOU’VE READ ABOUT
- STORIES YOU’VE SEEN ON THE INTERNET
- …
61. CONSUMERS HAVE TOO MANY CHOICES, AND TOO LITTLE TIME
DIFFERENT COMPANIES OFTEN HAVE SIMILAR OFFERINGS
BRANDS HELP CONSUMERS TO ORGANISE THE WORLD AND TO FACILITATE DECISIONS
64. story
storyline
story
storylining
story
story
storymining
storytelling
storyselling
storybuying
storyliving
65. mining lining telling selling buying living
story
mining
story
story
storyline
story
story
66. mining lining telling selling buying living
story
story
lining storyline
story
story
story
story
story
story
story
story
story
story
story
story
story
story
story
story
story
67. mining telling selling buying living
story
telling
story
story
concept
story
story
story
story
lining
94. THE EFFECT OF STORYTELLING ON YOUR BRAND
BUYING INTENTIONS X2 NPS +33% EMPLOYER BRANDING BRAND ATTRIBUTES +75%
SOURCE: RESEARCH 3DACCOUNTABILITY & COOLBRANDS
109. CHALLENGES
MAKE THE N-VA POLITICAL AGENDA MEANINGFUL,
CLEAR AND EASY TO UNDERSTAND
EXCEED PREVIOUS SCORES AND OUTPERFORM
THE OTHER POLITICAL PARTIES
128. BRANDED: THE INSIDE STORY
OF A GAME-CHANGING
BELGIAN ELECTION CAMPAIGN
BASED ON MY LOGBOOK I KEPT DURING THE CAMPAIGN
MY PERSONAL AND PROFESSIONAL EXPERIENCES
GAME CHANGING CAMPAIGN
THE AUTHENTIC STORY
134. CONTENT
EDITORIAL TEAM
CROWDSOURCING
OPEN PLATFORM
VIRAL
VIRAL EXPERTISE
SOCIAL MEDIA
ROLL OUT
TECHNOLOGY
135. CONTENT
EDITORIAL TEAM
CROWDSOURCING
OPEN PLATFORM
VIRAL
ARTICLES
NATIVE
CONTENT
BEHAVIORAL
ANALYTICS
VIRAL
VIRAL EXPERTISE
SOCIAL MEDIA
ROLL OUT
PREDICTING
VIRALITY
ALGORITHM
TECHNOLOGY
136. THE BASICS OF STORYTELLING
TRIPLE-A STORIES
FROM STORYTELLING TO STORYSELLING
CASES
ABOUT BRANDHOME
TAKE-AWAYS
TODAY’S TOPICS
138. OUR MISSION
WE ENSURE ABOVE MARKET GROWTH
FOR OUR CUSTOMERS’ BRAND(S)
139. EVOLUTION
1995
knowledge
center
first online
community on
brand knowledge
created by
Erik Saelens
2001
knowledge
center
12.000 subs for
brandletter
quoted in all
international press
training events
speaker corners
2006
agency
communication
agency backed by
unique know-how
Brandhome
method®
branded events
columns
2012
agency
Brandhome
academy® in UAE
Brandhome
foundation®
guest speaker
on international
events
147. STORIES ARE THE OLDEST BELIEF SYSTEMS TO ENGAGE PEOPLE
BRANDS ARE STORIES THAT CAN SURVIVE OVER TIME
148. STORIES ARE THE OLDEST BELIEF SYSTEMS TO ENGAGE PEOPLE
BRANDS ARE STORIES THAT CAN SURVIVE OVER TIME
SUCCESS STORIES MUST BE AUTHENTIC, ACCOUNTABLE & ACTIVATING
149. STORIES ARE THE OLDEST BELIEF SYSTEMS TO ENGAGE PEOPLE
BRANDS ARE STORIES THAT CAN SURVIVE OVER TIME
SUCCESS STORIES MUST BE AUTHENTIC, ACCOUNTABLE & ACTIVATING
TELLING = SELLING: STORIES ARE A LEVERAGE TO MAKE PEOPLE BUY
150. STORIES ARE THE OLDEST BELIEF SYSTEMS TO ENGAGE PEOPLE
BRANDS ARE STORIES THAT CAN SURVIVE OVER TIME
SUCCESS STORIES MUST BE AUTHENTIC, ACCOUNTABLE & ACTIVATING
TELLING = SELLING: STORIES ARE A LEVERAGE TO MAKE PEOPLE BUY
SOCIAL MEDIA ARE THE BONFIRE OF CONTEMPORARY STORYTELLING