Mr. Cornish grew up in a diverse culture that exposed him to many genres of music. He served 4 years in the Marines and is now pursuing an Entertainment Business degree. His goals are to work in event coordination or booking for music festivals like EDC, Ultra, and Coachella. He aims to establish integrity, drive and dedication to music festival culture through his personal brand "Trance Stance".

1. PERSONAL BRAND EXPLORATION
Brandon Cornish
Project & Portfolio I: Week 3
July 28, 2019

2. IDENTITY
Mr. Cornish was born in Bridgeport,
Connecticut and grew up around a
very diverse ethnic culture. He was
exposed to all different types of
music from house music, to hiphop,
all the way to reggae. This shaped
his diversity in all forms of music
and entertainment. Mr. Cornish has
been an avid event attendee all his
life and dreams of working on the
business side of big music festivals.
After serving 4 Years in the United
states Marine Corps, Mr. Cornish
enrolled in the Entertainment
Business Bachelor of Science
degree program at Full Sail
University.

3. PROFESSION
• Potential job titles: Event
Corrdinantor, Booking Agent,
and Business Intelligence
Analyst
• The Girl/Guy Next door
Archetype : I am personally an
easy going individual who
strives to give it all I got
everyday while still remaining
humble in order to obtain my
goals. I can incorporate this
brand into everyday festival
goers relaxed and good vibes
mindset, by portraying myself
as another audience member.
Entertainment Business For EDC, Ultra, And Coachella

4. TARGET AUDIENCE
• DEMOGRAPHICS: 59% Male 41%
Female, Ages 18-34, White and
Hispanic, either in college or
college educated located on 6 of
the 7 continents.
• PSYCHOGRAPHICS: millennials
who want to escape the reality of
normal life and have a one of a
kind experience with their friends
and new people.
• IDEAL AUDIENCE MEMBERS:
Amanda Micallef VP Marketing
(Ultra), Courtney Buchner
Operations Manager (EDC), Matt
Denuzzo Talent Buyer (EDC)

5. GOALS
• SHORT TERM: (After Graduation, 2021) Land an Entry-Level
Business position with EDC, Ultra, or Coachella.
I will also increase my Linkedin Conncections with Industry
professionals by April 1st, 2020.
• MID TERM: (2026) Head Coordinator and Manager of live
stage events for EDC, Ultra, or Coachella. Produce some of
the most talked about live events in all of entertainment.
• LONG TERM: (2041) Become the VP of Operations for EDC,
Ultra, or Coachella. While working on new and improved
festivals to cater to the new generation of festival goers.

6. PROMISE
I help live event company’s produce the
most prolific, inspirational, and unforgettable
experience in the entertainment industry.

7. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Excel Spreadsheets 70%
Logistics 85%
Time Management 99%
Public Speaking 70%
SOFTHARD
Notable Skills REQUIRED in TRADE &
Current Proficiencies:
Accounting 20%
Analytics 18%
Data Interface 30%
Public Speaking 70%
SOFTHARD

8. CREDENTIALS
WORK EXPERIENCE : 4 Years Active
Military Service in the United
States Marine Corps
2 Years in Business Service
Logistics at Rollins College
Awards : Good Conduct Medal U.S.
Marines
Education: Emmett O`brien
Technical High School,
Cpls Course Academy,
Entertainment Business B.S. Full
Sail University EXP (2021)

9. COMPETITIONBRIAN KAPLAN
INDUSTRY EXPERIENCE
• Over 20 years experience within
the music and entertainment
industry
EDUCATION
• A.S. RECORDING ARTS FROM
FULL SAIL UNIVERSITY
NOTE WORTHY EXPERIENCE
• 5 years in a managerial position
for digital marketing at
UNIVERSAL MUSIC GROUP
SKILLS AND PROFICIENCIES
• Digital Media - 50
Endorsements
Digital Marketing - 41
Endorsements
Social Media Marketing - 28
Endorsements
OVERALL ONLINE PRESENCE
• 500+Connections customized
banner image, no professional
headshot, detailed experience
and profile summaries
• Grade 80 out of 100
BRANDON CORNISH
• INDUSTRY
EXPERIENCE
No Industry experience
• EDUCATION
B.S. ENTERTAINMENT
BUSINESS FROM FULL SAIL
UNIVERSITY EXP. (2021)
• SKILLS AND
PROFICIENCIES
Public Speaking - 5
Endorsements
Logistics - 10
Endorsements
Excel - 4 Endorsements
• OVERALL ONLINE
PRESENCE
I am virtually non existent
online , no professional
headshot or profile
• Grade 0 out of 100

10. COMPETITIONJeff Ryan
• Industry Experience
• 15 Years Entertainment and Event
Operations experience.
• EDUCATION
• No Education listed
NOTEWORTHY EXPERIENCE
• Founder and Co-Founder of 2
Entertainment Event Company’s and 5
years of talent buying for Insomniac
Events.
• SKILLS AND PROFICIENCIES
Talent Buying - 0 Endorsements
Event Management - 0 Endorsements
Director of Operations - 0 Endorsements
• OVERALL ONLINE PRESENCE
Over 500+ connections professional
headshot, no background change or
endorsements to back up his experience
• Grade 65 out of 100
BRANDON CORNISH
• INDUSTRY EXPERIENCE
• No Industry experience
• EDUCATION
• B.S. ENTERTAINMENT
BUSINESS FROM FULL
SAIL UNIVERSITY EXP.
(2021)
• SKILLS AND
PROFICIENCIES
• Public Speaking - 5
Endorsements
• Logistics - 10
Endorsements
• Excel - 4 Endorsements
• OVERALL ONLINE
PRESENCE
• I am virtually non existent
online , no professional
headshot or profile
• Grade 0 out of 100

11. BRAND POSITION
Establishing integrity, drive,
and dedication to the music
festival culture that will leave
you in a trance stance.
Brandon “Trance Stance” Cornish
Brandon received this nickname all the way back in high school because he would play all
types of melodic music that no one has ever heard of. So when people listened to this type of
music they would just stop and be put in a “Trance Stance” where they were so physically
engulfed into the song that was playing they wouldn’t move.

12. NETWORKING AND
MARKETING
• WINTER MUSIC CONFERENCE MARCH
25TH -MARCH 28TH 2020 MIAMI, FL
• BUSINESS PROFESSIONAL EVENT BLUE
MARTNI AUGUST 20TH, 2019
ORLANDO,FL
• BUSINESS NETWORKING EVENT AUGUST
5TH 2019 ORLANDO,FL
• The primary type of content i will be
producing will be event promotions, ticket
sales, and talent booking.
• I will use Linkedin, Instagram, and Twitter
to promote my brand to clientele.
• I will use my digital portfolio to showcase
my educational work, experience, and
professionalism.

13. PROFESSIONAL DEVELOPMENT
FORMAL EDUCATION
• Complete B.S. in Entertainment Business expected graduation (2021)
TECHNICAL SKILLS
• Persuasion — Persuading others to change their minds or behavior
• Speaking — Talking to others to convey information effectively.
• Negotiation — Bringing others together and trying to reconcile differences.
SOFT SKILLS
• Judgment and Decision Making — Considering the relative costs and benefits of potential
actions to choose the most appropriate one.T
• ime Management — Managing one's own time and the time of others.
• Monitoring — Monitoring/Assessing performance of yourself, other individuals, or
organizations to make improvements or take corrective action.
MENTOR
• Develop a close Mentor/ Mentee relationship with Richard Perez a 10+ year veteran with
experience in the entertainment industry as professional businessman.

14. BRANDON CORNISH
“You know how some music festivals
have a great concept on paper but
can never execute their plan? Kind of
like FRYE Fest the biggest let down /
scam in entertainment history. Well I
plan, coordinate, and manage
primetime music festivals around the
world. In fact with my 8 plus years in
supply chain logistics, 5 plus years e
in event management, and a
bachelor’s degree in Entertainment
Business form Full Sail University I
have the essential skills to deliver a
world renowned music festival”

15. REFERENCES
Kaplan, B. (2019). Kaplan Brian LinkedIn Profile. Retrieved July 26th, 2019, from https://
www.linkedin.com/in/bkaplan1/.
Ryan, J. (2019). Jeff Ryan LinkedIn Profile. Retrieved July 26th, 2019, from https://
www.linkedin.com/in/jeff-ryan-153305118/.
ONETOnLine.org. (2019). 13-1011.00 - Agents and Business Managers of Artists, Performers,
and AthletesRetrieved July 26th, 2019, https://www.onetonline.org/link/summary/13-1011.00.
Insomniac Career Site. (2019).Stage Production and Concerts Manager - Job Description.
Retrieved July 28th, 2019, from hhttps://www.insomniac.com/careers/.
Grate, R. (2016, November 9th).Music Festival Demographics:.https://www.eventbrite.com/blog/
music-festival-demographics-ds00/.
Entertainment Career Site. (2019).Business Affairs Assistant- Job Description. Retrieved July
28th, 2019, from https://www.entertainmentcareers.net/c-Ultra-Music-jobs/.
Lynch, J. (2015, April 22nd). Surprising Stats About U.S. Music Festivals.https://
www.billboard.com/articles/columns/music-festivals/6539009/music-festival-statistics-
graphic.