Allisyn Smith was born in California but grew up in Arkansas, where she developed a passion for music from a young age within her musically inclined family. She is now studying Music Business at Full Sail University to become an artist manager and help aspiring musicians reach their full potential. Her goals are to establish her own music business within 10 years of graduating to manage at least 5 artists, and long term to provide musical education and events to communities.

1. PERSONAL BRAND EXPLORATION
Allisyn Smith
Project & Portfolio I
February 2, 2020

2. The oldest of three siblings, Allisyn Smith was born in
California, but grew up in Arkansas. It was at a very young
age that her love and passion for music was born through
an already musically inclined family. Throughout the years,
she has been a very talented and gifted songstress,
performing artist, and musician and would love to share her
passion with other aspiring music artists. Allisyn has
decided to take her passion a step further and has enrolled
in the Music Business program at Full Sail University where
her main focus is on becoming an Artist Manager for her
future music business.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Talent Manager
• Booking Agent
Lover Archetype -Building relationships with
music artists to help reach their full
potential and fulfill their music career and
goals passionately. Providing them with the
tools and experience they need in order to
reach success with the music industry.
Agent and Business Manger of Artists and Performers

4. • DEMOGRAPHICS: 70% Male, 35-45
years old and predominately White. 10%
African Americans. Of the Women, 30%
African American Women
• PSYCHOGRAPHICS: loves
communication, photography, acting,
fashion, community projects
• IDEAL AUDIENCE MEMBERS: Robert
Gold, Talent Acquisition Lead at Knotch,
Stephanie Murrell, Garmin Aviation,
Sally M., Lead Recruiter.
Artists & performers
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Work with other Artist Managers while making a business plan for my
music business
‣ Have business plan and blueprint ready by December 31, 2022.
Mid Term: (2030)
• Music Business to be established and open.
‣ To be managing at least 5 artists within the first 10 years of
business.
Long Term: (2040)
• Not only manage music artists but to also host music events, add to the
community in which I live through music programs that will be
developed.
‣ To have a successful music business for every entity of music.
Be able to educate people about music. Have musical outlets to
offer such as music classes of all kinds such as vocal,
instruments, and dance by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Power Point 50%
Microsoft Excel 50%
Time Management 70%
Speaking 60%
SOFTHARD
Microsoft Word 10%
Microsoft Excel 10%
Active Listening 40%
Speaking 60%
SOFTHARD

7. I help music artists reach their full potential in
the music industry by giving them the ultimate
music experience through performances and
other music endeavors to help build their
career.
PROMISE

8. CREDENTIALS
Work Experience:
• 15 years of music performance
• Worked with other independent artist on
music projects
Education:
• Music Business, B.S., Full Sail University (Exp. 2021)

9. COMPETITION
Alexa Beckner
Education:
• Full Sail University B. S. Music Business
• North Texas Academy
Experience:
• Management
• Customer Service
Skills and Proficiencies:
• Marketing
• Public Relations
• Social Media Marketing
• Sales
Allisyn Smith
Overall Online Presence:
• 500+ connections, Twitter, LinkedIn, Facebook
• Grade: Poor, 50 out of 100
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Overall Online Presence:
• 500+ connections, LinkedIn, Facebook, Twitter, YouTube
• Grade: Average, 60 out of 100
Skills and Proficiencies:
• Microsoft Power Point
• Microsoft Word
• Public Speaking
• Songwriting
Experience:
• Songwriter
• Performer

10. COMPETITION
Sara sano di Fabio
Education:
• Music Business, Full Sail University
Experience:
• Video Producer
• Self Employed
• Actress
• Performer
Skills and Proficiencies:
• Music Composition
• Singer-Songwriter
• Creativity Skills
Allisyn Smith
Overall Online Presence:
• 500+ connections, LinkedIn, Instagram
• Grade: Good, 40 out of 100
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Experience:
• Songwriter
• Performer
Skills and Proficiencies:
• Microsoft Power Point
• Microsoft Word
• Public Speaking
• Songwriting
Overall Online Presence:
• 500+ connections, LinkedIn, Facebook, Twitter, YouTube
• Grade: Average, 60 out of 100

11. BRAND POSITION
Bringing the passion back into music through
new music artists
ALLISYN SMITH

12. NETWORKING & MARKETING
Industry Events & Organizations
• Urban Music Fest
March 27, 2020 Austin, TX
• Essence Festival
‣ July 1-5, 2020 New Orleans, LA
• Coachella
‣ April 10-12, 2020 Indio, CA
Digital Marketing
• Primary Content: Create a commercial advertisement starting at every 3
months promoting the perks that are offered for music artists wanting to
boost their careers.
• Primary Tools: Promote commercial advertisement on Facebook, Instagram,
and YouTube; Also use LinkedIn to network with others in the music industry
and share the advertisement with them.
• Website: Full Sail digital portfolio site to showcase school work; use
commercial advertisement and embed it to the website for promotional use.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a person with Artist Management skills of at least 10 years
Formal Education
• Complete Music Business, B.S. by expected graduation date in 2021
Technical Skills
• Learning Excel 2019- LinkedIn.com by October 2020
• Taxes for Small Business- LinkedIn.com by October 2020
• Photoshop CC 2019 One-on-One: Advanced- LinkedIn.com-
November 2020
Soft Skills
• Public Speaking-LinkedIn.com- December2020
• Active Listening Techniques- LinkedIn.com- December 2020
• Negotiation Skills- LinkedIn.com- December 2020
• Impromptu Speaking - LinkedIn.com- December 2020

14. Allisyn Smith
The music industry evolves everyday and I would like to be
apart of the process of the evolution of music by bringing in some
of the best music artists and musicians on to the playing field of the industry. I strive and
provide nothing but topnotch excellence when it comes to the music greatness. When I get
done with the music world, I will leave my mark with all that I have.
“

15. REFERENCES
ONETOnLine.org. (2020). Summary Report for: 13-1011.00- Agents and Business Mangers of Artists, Performers, and Athletes. Retrieved January 21, 2020, from
https://www.onetonline.org/link/summary/13-1011.00
Essence Festival (2020). Essence Festival 2020. Retrieved January 25, 2020, fromhttps://www.essence.com/festival2020/
AustinTexas.org. (2020). Urban Music Festival. Retrieved January 25, 2020, from https://www.austintexas.org/event/urban-music-festival/350774/
Coachella. (2020). Event Schedule. Retrieved January 25, 2020, from https://www.coachella.com
https://www.linkedin.com/in/sarasano/
https://www.linkedin.com/in/alexambeckner/