Example of using a A3 tool for your marketing proposals. This method is incorporated in the Business901 Lean Marketing House and the Marketing with Lean Program Series.

1. Business901 Marketing Outline
Sample Info Product Structure:
Problem Definition: Receiving low ROI on present marketing efforts
Business901
Stuck at a certain level of success Still rely too heavily on you
Outsourced Marketing = Blue Space in Value Stream
Need an in-house marketing department Tired of building awareness and brand
Long-Term Relationship = vs. One—Time Transaction
Breakdown the Problem:
Shared Risk = Self-funding after 90 days
 Customer Acquisition: The process of finding new customers is expensive.
Shared Revenue = Manage info products on web
 Marketing: Advertising is expensive, and you may not have the specialized skills or
Collaborative = You supply Content, I provide Mechanics
time to create sophisticated websites or professional-looking marketing materials.
 Customer Retention: It is hard to stretch limited resources in order to spend time
with existing customers while trying to acquire new ones.
Content Creation: We create content and dis-
 Communication & Collaboration: Your customers need to be able to stay in touch tribute. We will find other ways of expanding
with you from anywhere. products through customer feedback. The info
product structure is important for residual in-
come stream, developing expert status, creating
social content and self–funding marketing.
for your dif-
Value Stream
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Implement a Web Presence and Offline Presence Investment