What do you get when a marketing analytics expert and a talent management expert combine their thinking on how social media can work for companies? A holistic philosophy about how to engage your internal and external audiences alike through your social media presence. And somehow, that makes us think about candy bars...
Jeff Kemp, when asked about his rapport with wide receiver Jerry Rice, responded "You mean like, 'You run as fast as you can, and I'll throw it as far as I can?'" This suggests that Kemp views his rapport with Rice as a productive partnership where they aim to maximize each other's strengths on the field by Rice running routes as fast as possible and Kemp throwing the ball as far as he can.
Walksign Consulting provides services in consulting, marketing, and messaging to help clients find meaning and relevance for their brands. They focus on understanding audiences and determining the right messages to cause positive thinking and action. Their approach involves analyzing various factors like drivers, barriers, and digital opportunities to develop effective strategies, positioning, attitudes, and content to achieve communication and marketing objectives.
Het Lovebrand Model helpt u klanten en medewerkers te vinden en te binden. Het Lovebrand Model creëert ware liefde voor uw merk en vergroot uw reputatie.
The document provides an overview of lean startup essentials and the lean canvas business model. It discusses that startups often fail due to a lack of customers, and that the lean startup process involves testing solutions to problems through customer interviews to determine if the solution is worth further development. The lean canvas is then introduced as a tool that focuses on the problem, solution, customer segments, and revenue streams to help validate ideas before significant investment in the business model.
The document provides branding guidelines for Kabra PR, a public relations firm focused on the indie music scene. The name Kabra PR was chosen to evoke the archetype of a magician and combine the founders' first names. The logo features a unique font and stylized shape in lime green to represent growth. It will stand out from competitors while reflecting the brand's focus on customized PR campaigns and flexible work culture. The tagline conveys that Kabra PR can help clients achieve transformation through publicity prowess.
Søren Svanebjerg 2011 outlines a growth strategy with the following key elements:
1) The strategy discusses how the organization plans to grow over the next 5 years, including expanding its capabilities, customer base, and revenue streams.
2) It addresses the organization's value proposition, customer segments, key activities, resources, partnerships, costs, pricing model, and competitive strategy.
3) The strategy provides a framework for developing and delivering value to customers through defined channels.
This document will give you a good first impression of XING-Jobs. These job ads on the 8+ million XING plattform are a gread tool to address latent job seekers, which you could otherwise only reach through headhunters.
Please contact me for our attractive starter packages.
New Dawn Media provides integrated content marketing strategies that combine content, content strategy, and social media to drive customer engagement. Their approach involves planning, campaign development, distribution, and publishing across social media platforms and with syndication partners. By creating and sharing compelling content that addresses customer needs, brands can build trust and expertise while fueling customer relationships at every stage of the customer journey.
Jeff Kemp, when asked about his rapport with wide receiver Jerry Rice, responded "You mean like, 'You run as fast as you can, and I'll throw it as far as I can?'" This suggests that Kemp views his rapport with Rice as a productive partnership where they aim to maximize each other's strengths on the field by Rice running routes as fast as possible and Kemp throwing the ball as far as he can.
Walksign Consulting provides services in consulting, marketing, and messaging to help clients find meaning and relevance for their brands. They focus on understanding audiences and determining the right messages to cause positive thinking and action. Their approach involves analyzing various factors like drivers, barriers, and digital opportunities to develop effective strategies, positioning, attitudes, and content to achieve communication and marketing objectives.
Het Lovebrand Model helpt u klanten en medewerkers te vinden en te binden. Het Lovebrand Model creëert ware liefde voor uw merk en vergroot uw reputatie.
The document provides an overview of lean startup essentials and the lean canvas business model. It discusses that startups often fail due to a lack of customers, and that the lean startup process involves testing solutions to problems through customer interviews to determine if the solution is worth further development. The lean canvas is then introduced as a tool that focuses on the problem, solution, customer segments, and revenue streams to help validate ideas before significant investment in the business model.
The document provides branding guidelines for Kabra PR, a public relations firm focused on the indie music scene. The name Kabra PR was chosen to evoke the archetype of a magician and combine the founders' first names. The logo features a unique font and stylized shape in lime green to represent growth. It will stand out from competitors while reflecting the brand's focus on customized PR campaigns and flexible work culture. The tagline conveys that Kabra PR can help clients achieve transformation through publicity prowess.
Søren Svanebjerg 2011 outlines a growth strategy with the following key elements:
1) The strategy discusses how the organization plans to grow over the next 5 years, including expanding its capabilities, customer base, and revenue streams.
2) It addresses the organization's value proposition, customer segments, key activities, resources, partnerships, costs, pricing model, and competitive strategy.
3) The strategy provides a framework for developing and delivering value to customers through defined channels.
This document will give you a good first impression of XING-Jobs. These job ads on the 8+ million XING plattform are a gread tool to address latent job seekers, which you could otherwise only reach through headhunters.
Please contact me for our attractive starter packages.
New Dawn Media provides integrated content marketing strategies that combine content, content strategy, and social media to drive customer engagement. Their approach involves planning, campaign development, distribution, and publishing across social media platforms and with syndication partners. By creating and sharing compelling content that addresses customer needs, brands can build trust and expertise while fueling customer relationships at every stage of the customer journey.
Virtual Marketing Manager from Arrow ECSArrow ECS UK
Your first point of call for information on vendor campaigns and a valuable tool to plan, implement, manage, track and measure the success of their marketing campaigns.
The document introduces Tom Roderick as a media professional who can help businesses succeed in the American powersports market through effective press release services. These services include writing, editing, and distributing press releases to target publications. Press releases are a more cost-effective way to promote a business than paid advertising, as editors' endorsements are trusted by consumers. Roderick offers various press release packages and individual services, as well as pricing packages for businesses wanting ongoing press release support.
PlattForm Higher Education is a full-service marketing agency specializing in enrollment marketing for higher education institutions. For over 20 years, it has helped colleges and universities improve enrollment through innovative strategies and exceptional customer service. Its services include interactive marketing, creative services, direct marketing, traditional media, and marketing support services.
Companies with strong employer AND consumer brands outperform their peers on stock performance. However, few companies do both well; what is their secret? Click through this webinar led by LinkedIn and Lippincott to discover their best practices.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Complete process of tracking and managing sales leads (prospective customers) from generation of leads to their conversion into sales and long-term relationships. The data generated in this process is used in the measurement of the efficiency of the marketing and sales efforts.
UltraSpectra is an IT and internet marketing firm headquartered in Islamabad that provides services such as SEO, social media marketing, web design, and software development. It has a presence in multiple countries and believes in professionalism, integrity, and customer satisfaction. UltraSpectra's product is FranDesk, a franchise management software solution.
The document introduces HeadOverHeels, an elationship marketing agency that helps brands build passionate relationships with consumers. The agency believes in creating love and loyalty through communication, experiences over messages, and collaboration over targeting. HeadOverHeels uses a model with visionaries, project managers, and subject experts to work on clients' projects. It measures engagement over traditional metrics and has worked with brands like Coty, Estée Lauder, Unilever, and LG to build consumer elationships.
Consistent and clear employment branding is essential to discovering and hiring the right candidates for your company. Learn to weave your employer branding and culture into every aspect of your university outreach.
Shannon Smedstad currently serves as the Employment Brand Director at CEB, a global best practice insight and technology company. Prior to CEB, she spent more than a decade as a leader on GEICO’s campus recruiting team. She is a recruiter at heart with a passion for helping others connect with their first or next careers. Outside of work, she is a Brownie troop leader and coach for Girls on the Run. She graduated with honors from Shippensburg University, and currently resides with her husband and two daughters in Lehigh Valley, Pennsylvania. Feel free to connect with Shannon, but not before she’s had her morning coffee.
The document provides 10 tips for turning a resume into a job offer, including keeping the resume clean and easy to contact the applicant, focusing on the value brought to the role, having examples ready, using the right keywords, limiting bullets to 75% of the resume, using the right format, customizing the resume for each role, and not including the applicant's age. It was written by Jennifer Way, founder of Way Solutions, and provides contact information at the end.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
You're here because you're already a leader in human capital development and have a roadmap to where you're headed for the rest of 2015. Let's go ahead take it to another level. We all FEEL the pain: talent acquisition continues to rapidly evolve and transform in response to in-flux business demands, talent shortages, technology enhancements, generational shifts –you get the point –all while rarely being respected as a "make-it-or-break-it" department. Do these points hit home for anyone? If your answer is no, I'd welcome you to co-host this session with me (@marieburns).
Join in for a fresh, interactive session that will remind and show you the path to enhance innovation within your talent organization. We'll discuss how to change the game, stay ahead of the curve with fresh trends and set yourself up for success by re-engaging the entrepreneur inside yourself. By learning new ways to tap into your outside-the-box self, you will be able to create the "innovative momentum" to drive change, or at least move the dial forward with:
-An easy to apply methodology and examples for finding entrepreneurial white space within your organization
-Brand new talent acquisitions strategies for your current and future workforces
-Understanding how new talent acquisition strategies will be impacted by technology and economic factors (ah,the future)
-Steps to become a talent innovation hub despite the increased difficulty of talent attraction.
It's time to move the needle away from the decaying "tried and true" approaches to ensure that our profession is set up to empower our organizations and people for a successful future.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
Learn how to source like a boss and win in recruiting PLUS be more productive than you ever thought possible. Test and use these tools to decipher what is the best use of your time and money. Ask questions if you need help @marieburns
For a B2B company, GE's corporate brand needed to be synonymous with its employer brand. Shaunda Zilich, Global Employment Brand Leader, grew brand awareness and loyalty organically: through social media, storytelling and employee advocates.
The (Im)possible Role of the Social Media ManagerCarrie Kerpen
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
The document discusses the importance of customer experience management for business success. It notes that companies should know their customers better, know themselves, and create an environment for innovation. The document also discusses how customer experience management ties into key business metrics like revenue, brand, employee engagement, customer satisfaction and loyalty. It advocates adopting both traditional and new approaches and tools to improve the customer experience.
Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.
The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.
Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
Social Business and Social Media MarketingViral Thaker
This document discusses how businesses can benefit from social media marketing. It outlines objectives like establishing an online presence, identifying new contacts, staying connected with clients, and enriching client relationships. It also discusses challenges like measuring ROI and lack of resources, and opportunities to leverage social media to deliver value to customers, foster connections, and measure results. TheSocialPeople is introduced as a company that specializes in social media strategies and analytics to help businesses focus on monetization and ROI from social media. A range of social media services are listed.
Social media for Customer Service Summitharryrollason
If you’re social media strategy is moving from traditional marketing and beginning to expand throughout your company – especially customer service. Then hear from 20+ leading corporate speakers like Citi, Zappos, KLM, Coca-Cola, Xbox and more. All with first-hand experience at leveraging the power of social media for better customer service
Virtual Marketing Manager from Arrow ECSArrow ECS UK
Your first point of call for information on vendor campaigns and a valuable tool to plan, implement, manage, track and measure the success of their marketing campaigns.
The document introduces Tom Roderick as a media professional who can help businesses succeed in the American powersports market through effective press release services. These services include writing, editing, and distributing press releases to target publications. Press releases are a more cost-effective way to promote a business than paid advertising, as editors' endorsements are trusted by consumers. Roderick offers various press release packages and individual services, as well as pricing packages for businesses wanting ongoing press release support.
PlattForm Higher Education is a full-service marketing agency specializing in enrollment marketing for higher education institutions. For over 20 years, it has helped colleges and universities improve enrollment through innovative strategies and exceptional customer service. Its services include interactive marketing, creative services, direct marketing, traditional media, and marketing support services.
Companies with strong employer AND consumer brands outperform their peers on stock performance. However, few companies do both well; what is their secret? Click through this webinar led by LinkedIn and Lippincott to discover their best practices.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Complete process of tracking and managing sales leads (prospective customers) from generation of leads to their conversion into sales and long-term relationships. The data generated in this process is used in the measurement of the efficiency of the marketing and sales efforts.
UltraSpectra is an IT and internet marketing firm headquartered in Islamabad that provides services such as SEO, social media marketing, web design, and software development. It has a presence in multiple countries and believes in professionalism, integrity, and customer satisfaction. UltraSpectra's product is FranDesk, a franchise management software solution.
The document introduces HeadOverHeels, an elationship marketing agency that helps brands build passionate relationships with consumers. The agency believes in creating love and loyalty through communication, experiences over messages, and collaboration over targeting. HeadOverHeels uses a model with visionaries, project managers, and subject experts to work on clients' projects. It measures engagement over traditional metrics and has worked with brands like Coty, Estée Lauder, Unilever, and LG to build consumer elationships.
Consistent and clear employment branding is essential to discovering and hiring the right candidates for your company. Learn to weave your employer branding and culture into every aspect of your university outreach.
Shannon Smedstad currently serves as the Employment Brand Director at CEB, a global best practice insight and technology company. Prior to CEB, she spent more than a decade as a leader on GEICO’s campus recruiting team. She is a recruiter at heart with a passion for helping others connect with their first or next careers. Outside of work, she is a Brownie troop leader and coach for Girls on the Run. She graduated with honors from Shippensburg University, and currently resides with her husband and two daughters in Lehigh Valley, Pennsylvania. Feel free to connect with Shannon, but not before she’s had her morning coffee.
The document provides 10 tips for turning a resume into a job offer, including keeping the resume clean and easy to contact the applicant, focusing on the value brought to the role, having examples ready, using the right keywords, limiting bullets to 75% of the resume, using the right format, customizing the resume for each role, and not including the applicant's age. It was written by Jennifer Way, founder of Way Solutions, and provides contact information at the end.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
You're here because you're already a leader in human capital development and have a roadmap to where you're headed for the rest of 2015. Let's go ahead take it to another level. We all FEEL the pain: talent acquisition continues to rapidly evolve and transform in response to in-flux business demands, talent shortages, technology enhancements, generational shifts –you get the point –all while rarely being respected as a "make-it-or-break-it" department. Do these points hit home for anyone? If your answer is no, I'd welcome you to co-host this session with me (@marieburns).
Join in for a fresh, interactive session that will remind and show you the path to enhance innovation within your talent organization. We'll discuss how to change the game, stay ahead of the curve with fresh trends and set yourself up for success by re-engaging the entrepreneur inside yourself. By learning new ways to tap into your outside-the-box self, you will be able to create the "innovative momentum" to drive change, or at least move the dial forward with:
-An easy to apply methodology and examples for finding entrepreneurial white space within your organization
-Brand new talent acquisitions strategies for your current and future workforces
-Understanding how new talent acquisition strategies will be impacted by technology and economic factors (ah,the future)
-Steps to become a talent innovation hub despite the increased difficulty of talent attraction.
It's time to move the needle away from the decaying "tried and true" approaches to ensure that our profession is set up to empower our organizations and people for a successful future.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
Learn how to source like a boss and win in recruiting PLUS be more productive than you ever thought possible. Test and use these tools to decipher what is the best use of your time and money. Ask questions if you need help @marieburns
For a B2B company, GE's corporate brand needed to be synonymous with its employer brand. Shaunda Zilich, Global Employment Brand Leader, grew brand awareness and loyalty organically: through social media, storytelling and employee advocates.
The (Im)possible Role of the Social Media ManagerCarrie Kerpen
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
The document discusses the importance of customer experience management for business success. It notes that companies should know their customers better, know themselves, and create an environment for innovation. The document also discusses how customer experience management ties into key business metrics like revenue, brand, employee engagement, customer satisfaction and loyalty. It advocates adopting both traditional and new approaches and tools to improve the customer experience.
Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.
The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.
Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
Social Business and Social Media MarketingViral Thaker
This document discusses how businesses can benefit from social media marketing. It outlines objectives like establishing an online presence, identifying new contacts, staying connected with clients, and enriching client relationships. It also discusses challenges like measuring ROI and lack of resources, and opportunities to leverage social media to deliver value to customers, foster connections, and measure results. TheSocialPeople is introduced as a company that specializes in social media strategies and analytics to help businesses focus on monetization and ROI from social media. A range of social media services are listed.
Social media for Customer Service Summitharryrollason
If you’re social media strategy is moving from traditional marketing and beginning to expand throughout your company – especially customer service. Then hear from 20+ leading corporate speakers like Citi, Zappos, KLM, Coca-Cola, Xbox and more. All with first-hand experience at leveraging the power of social media for better customer service
Employee ambassadorship, or advocacy, goes beyond engagement to determine level of commitment to enterprise, value of products and services, and customers
Say Something: Using Branding & Social Recruiting to Improve Candidate Experi...Crystal Miller Lay
By creating effective stories, changing what information you share and how you share it; you can arm the candidate with information they need to make better decisions about your job opportunity/opportunities.... and THAT improves the candidate experience.
This slide deck includes talking points and notes discussed in the presentation (so differs slightly from what was shared live. For on-demand presentations, visit http://shrmstore.shrm.org/s/talent-on-demand-attendees.html to purchase the session on demand.
Establishing Executive Alignment and Priorities Around Your Company’s Custom...James O'Gara
This is one of several presentations that are part of the Future of the CMO/CXP Executive Education Series -- Hosted by OnMessage.
Establishing Executive Alignment and Priorities Around Your Company’s Customer Experience.
Securing executive alignment and clearly defined priorities
in support of Customer Experience Management is crucial.
Yet, so few companies have a game plan for making this
happen. In most cases customer experience, as a priority
within the business, originates and stagnates within
customer service or call center departments. The initiative
fails to gain traction in other customer-facing areas of
the business. It never receives executive support and
endorsement. As a result, the customer experience never
delivers material business results.
Why is this? For the customer experience to translate into
improved financial performance and become a competitive
advantage, it must be embraced enterprise-wide. It must
be implemented in a cross-functional manner — and, it
has to be a priority for the CEO and the entire C-suite.
View entire presentation.
Social Data can be analysed to GET INSIGHTS about a target group based on social profiles, online activity, connections and content associated to them, to FIND prospects with “social coincidences” and for LEAD GENERATION content & inbound marketing campaings
The document discusses social media governance in enterprises. It describes how social media can add value across the customer experience from product development to fulfillment. However, organizations need governance structures to coordinate cross-functional efforts and maximize business value from social media. The key components of social media governance include principles, processes, governance structures, responsibility matrices, and metrics. These help answer questions from different departments and support internal champions of social media initiatives.
This document summarizes an employee advocacy presentation. It discusses why employee advocacy programs are important in driving engagement, performance and retention. It outlines key aspects of an effective program such as curating content for employees to share, measuring results through metrics like referral traffic and employee NPS, and providing frameworks to create highly sharable content around employee stories, education and thought leadership. The presentation emphasizes empowering employees to build their personal brands through advocacy in an authentic way.
EA is in a global war for talent against its competitors. To win this war, EA must build a strong talent brand that attracts and retains top talent. This involves marketing EA as a great place to work through all stages of the employee experience from initial awareness to post-employment. The document outlines strategies for EA to strengthen its talent brand such as social media engagement, recruitment events, job site optimization, and alumni outreach to create a competitive advantage in attracting and retaining the best people.
Rhonda Wunderlin, Director of Marketing Best Practices and Training at Eloqua, provided best practices for email marketing. She discussed optimizing visibility through the from line, subject line, and preview pane. She also covered optimizing relevance through value propositions, personalization, imagery, and tone. Layout and call-to-action were also addressed. Ensuring compliance with privacy policies and reputation was covered. Testing and measuring email campaigns through open rates, click-through rates, and other metrics was discussed. Leveraging marketing response activity through nurturing and sales was also presented. The presentation concluded with Q&A instructions.
The document summarizes key insights from the 2014 Total Customer Experience Summit. It discusses how understanding the customer experience across all touchpoints can impact brands. It then provides 8 insights from the summit on improving the customer experience: 1) Build relationships by understanding customer emotional needs, 2) Give customer service representatives authority to resolve issues, 3) Your brand is how customers feel, 4) Save customers time, 5) Use customer feedback to resolve issues and improve, 6) Map the customer journey to find highlights and trouble spots, 7) Engaged employees are brand ambassadors, 8) Iterate improvements continuously. The overall message is that focusing on the customer experience and relationships can impact brands.
Social media is on the lips of virtually every business owner and marketer today – the problem is that because it's low cost, too many businesses jump in without knowing what they're looking to achieve. This presentation, delivered at Event Solutions 2010, will give you the tools you need to craft an effective social media strategy.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
How To Implement An Influencer Loyalty Programcxbox loyalty
A successful influencer Loyalty marketing strategy always requires a holistic approach. It is not about discovering the right influencer for brand promotion but also leveraging the existing customers to identify brand ambassadors by turning the customers into your influencers. This can effectively create an authentic brand voice and drive meaningful connections. The process to implement an influencer loyalty program is relatively straightforward and is an optimal component of your sales strategy. For more details visit https://www.cxbox.in/how-to-implement-an-influencer-loyalty-program/ or call us 95 5599 5599.
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
Similar to Aligning social media use and policy to improve employee experience and customer experience kmo edits 2012 05-02 (20)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Keywords: AI, Containeres, Kubernetes, Cloud Native
Event Link: https://meine.doag.org/events/cloudland/2024/agenda/#agendaId.4211
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxSunil Jagani
Discover how AI is transforming the workplace and learn strategies for reskilling and upskilling employees to stay ahead. This comprehensive guide covers the impact of AI on jobs, essential skills for the future, and successful case studies from industry leaders. Embrace AI-driven changes, foster continuous learning, and build a future-ready workforce.
Read More - https://bit.ly/3VKly70
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
2. Why are a marketer and a HR
consultant standing here together and
talking to you about social media?
marketer!
HR consultant!
Kate: @kateo Jen: @waysolutions
[m]m: @metamarketer
If you’re going to tweet about us,
get our good side!
3. Quick show of hands...
@kateo | @metamarketer & @WaySolutions
4. We focus on
amplification.
@kateo | @metamarketer & @WaySolutions
5. As the price of amplifying a
message has decreased, the
ability to amplify it has been
distributed outside of
Cost of Amplification
corporate control.
Corporate Public
Control Control
of Message of Message
6. What is social media’s
role in business?
@kateo | @metamarketer & @WaySolutions
7. Is social media a tool being used for
you or against you as a company/
employer?
• Externally: The way you're presenting yourself
online is communicating who you are to your
customers and potential customers
• Internally: The way you're managing social
media policy is communicating who you are
to your employees
• Are these consistent with your company's
values?
12. How does focus happen?
• Ask: “What are the things you could be
about?”
• Ask: “What are you in the best position
to be about?”
• State your “about-ness” clearly and
loudly
• Follow through at every step
18. official official
message message
amplification amplification
officially
effectiveness of amplification
sanctioned
messengers
cost of amplification
Talent Customers
message message
amplification employees amplification
opportunity willing to be opportunity
to prospective messengers to prospective
talent customers
19. focus
brand, highlighter
value
proposition
t
me n
candy bar
align culture
employee customer
experience experience
tion
microphone
lifica
talent customer
acquisition acquisition
efforts efforts
amp
20. “This sounds expensive.”
The ROI comes from both brand
marketing and HR for both
recruitment and retention costs
Talent Customer
Acquisition Acquisition
Employee Customer
Retention Retention
@kateo | @metamarketer & @WaySolutions
21. But it’s difficult to allow freedom
in employee social media usage if
your culture and employee
experience is not in alignment.
@kateo | @metamarketer & @WaySolutions
22. So, is it about
having a policy?
@kateo | @metamarketer & @WaySolutions
23. Message
Coordinated, pre-approved messaging vs.
ad hoc impromptu commentary/non-sequiturs
Pre-determined Impromptu
Representation
Who has clearance to speak on behalf of the
company vs. open commentary
Select Few Anyone
Distribution of Authorization / Use
Using Twitter while logged into official Twitter account
vs. tweeting on personal account on company time
Centralized Distributed
Capacity/Budget
How much of any given employee's available paid time is
allowable for social use
None Unlimited
Presence
Where does the company have an official presence,
where do employees have an unofficial presence
No presence Broad presence
24. How many of you are trying
to get the C-suite to tweet?
@kateo | @metamarketer & @WaySolutions
25. Surprise!
Your CEO is probably not
your best messenger.
Your regular-Joe employees are.
@kateo | @metamarketer & @WaySolutions
26. Edelman Trust Barometer 2012
“Now, more than ever, companies should be looking for
ways to activate their employees and connect them with
customers and the community.”
- Christopher Hannegan, Executive Vice President & US
Practice Chair, Employee Engagement, Edelman
27. Surprise!
You don’t need to limit
social media use to work-only.
In fact, that may hurt
knowledge sharing.
@kateo | @metamarketer & @WaySolutions
28. “...a policy of prohibiting leisure-
related blogging can actually hurt
the extent of knowledge creation
and sharing within the firm.”
• source: “A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media” p.26
• Yan Huang
School of Information Systems and Management & i-lab, Heinz College,
Carnegie Mellon University yanhuang@andrew.cmu.edu
• Param Vir Singh
Tepper School of Business & i-lab, Heinz College, Carnegie Mellon University psidhu@cmu.edu
• Anindya Ghose
Stern School of Business, New York University & i-lab, Heinz College, Carnegie Mellon
University aghose@stern.nyu.edu
• available at http://ssrn.com/abstract=1785724
29. Do the math.
Clear focus
+ Alignment between
employee and customer experience
= Less worry
about what is being amplified
K: I’m founder and CEO of [meta]marketer, a consulting agency that advocates empathy for the customer experience through data validation and rules-based segmentation and targeting to achieve greater sophistication, stronger profitability, and better overall results. In other words, it’s marketing but it’s geeky.\n\nJ: I’m an HR consultant with almost 20 years of experience. Iwork with companies to attracting and retaining top talent and with individuals on how they manage their career and job search.\n\nK: This conversation started because we work in the same building and found ourselves starting to have many conversations about how marketing and employment strategies interrelate and overlap, and found that there are a few common themes when it comes to acquiring and retaining top talent and customers.\n
J: (poll the room) OK, be honest, when it comes to your official role and responsibilities, how many of you “hate” social media?\n
J: We don’t like the fact that uncontrolled messages can be amplified to the public and that we have to clean up the aftermath. This is clearly where we spend our energies. \n\nFor today, we’re going to talk about a philosophy and a methodology - a different way to think about social media as a tool. We’ve also got a signup sheet going around to collect your name and email address, so we can send you a couple things after that will help you put this into action.\n
J: There has been a shift of control of the message based on the falling costs of amplifying a message. It used to cost a lot which meant that companies controlled the message. Now it’s free which gives the public control of the message. This means people both inside and outside of your organization has the option to amplify any message they choose.\n
K: Social media has been largely thought of as a tool for communicating with customers and projecting the brand externally\n\nJ: \nBUT ALSO \ncan be a tool for developing company culture internally \n
K: Social media is a powerful tool that can be used, in a sense, for you or against you as an organization. \nAgain, how social media is used by a company communicates a great deal both to people inside the organization and to the outside world\n
J: The candy bar analogy: what it looks like on the outside should be what it tastes like on the inside\nbut there’s a disconnect between what we tell people to bring them in and what life is like when they get there, \nbut in an even greater sense, what you present to the market should be consistent with -- should ALIGN with -- what you present to employees. \n
J: Alignment means integrity. \nAnd integrity comes from the alignment between the employee experience \nand the customer experience.\n
K: The difficulty with this is that your company probably means many things to many people. \nBut alignment has to happen along a shared ideal \nand the only way to achieve that alignment is to have a singular, stated vision of what the company is, what it represents to the market, what it means to the employees. \nSo the tool you need here is focus...\n
K: Focus is the art of drawing attention to a selected message amidst the clutter of all the possible messages. In other words, by stating your focus, you are highlighting what you want people to pay attention to. If you have a clear and singular focus, the public will understand your message.\nSo let’s take Southwest Airlines, for example. Their focus is on being a low-cost, no-frills airline that still delivers a pleasant flying experience (to the extent that they can control it). “Would anyone like to share what their company’s focus is? There’s a goodie in it for you.”)\n
K: Focus doesn’t happen on its own. It takes discipline, and choosing what not to focus on. After all, a highlighter doesn’t help you come back at a later point and find the points you initially found interesting if you weren’t selective about what constitutes “interesting.” \n(Although I did once see a client CEO use our highlighter to mark every single line of every page of a report we’d handed him. I took it as a compliment.) \nThe point is, focus is about making choices, and allowing your company to be its authentic self, even if -- or maybe especially if -- some people might think it’s a little bit strange.\n
J: Right, because not everyone has to LIKE it, but the taste should be definitive enough that the people who WILL like it will be drawn to it and become passionate about it. \n(This is true of job postings - everyone has a vanilla, same-sounding job posting. The more clearly you can state your culture in a job posting, the better you will attract the right people.)\nThis act of being true to your company’s unique flavor will help you achieve alignment.\n
K: The greatest ROI for our marketing and talent investments lies in our ability to \nalign the employee and customer experience.\nJ: companies spend lots of dollars on their marketing trying to attract new customers\nbut then open a position that 800 people will apply to, 700 will be ignored, 25 will be touched, 20 will be ignored from that point\neach of these candidates could go on to have roles in related organizations and their experience with the company's recruitment practices may affect the way they perceive and are likely or not likely to engage with the company if/when they're in the position to do so\nK: clearly, each of those candidates can also be vocal in social channels about their experience in the recruitment process and make recruitment efforts -- and marketing efforts -- more difficult and expensive in the future\n
K: Strong companies are good at this. \nNetflix example\nZappos, Southwest, etc.\n(crowdsource other thoughts on good companies)\n
K: in marketing, the way to optimize effectiveness is to be very intentional about what promises you making to which customers, so that you’re only making a promise you’re in a position to make clearly and persuasively, and one that you can follow through on at every step. \nBy doing this, you stand the best chance of your message being amplified without your having to do it.\n
K: Amplification is neither positive nor negative, if it is in alignment with your focus. Having an amplified message that is truthful allows you to reach a greater audience, and the alignment of that message with your genuine focus with allow the receiver of that message to self-select in or out. In other words, if you’re Southwest Airlines, and it’s important to you that the experience is about happy people who want a simple, low-cost, no-frills experience, you make a big deal about how you only serve peanuts while other airlines serve meals (back when airlines used to serve food) and some people recoil at the idea of the loss of their few luxuries, while others delight in the idea of saving money and still enjoying the ride. Obviously you want the latter audience, and you don’t necessarily need the former.\n\nJ: and that’s true of talent as well - what is attractive to one group of people isn’t necessarily going to be interesting to another group, and that’s OK\n
K: But the way many companies have traditionally approached amplification is to concentrate the amplifying around an official, sanctioned messenger who is in charge of The One True Message. Meanwhile, the company’s employees and customers are unofficially amplifying a message too, but if the focus hasn’t been made clear, and the alignment isn’t shared, then we are missing out on the power of that potential amplification.\n\nJ: HR has been fighting amplification. If we instead change our efforts to being cheerleaders of the company’s focus and managers of alignment, we won’t have to worry about amplification--we can’t control it anyway.\n
K: So this is our methodology, if you will. \nWe propose that companies begin to see brand as something bigger than a marketing device: your employment brand is part of your focus, as well\nSame with value proposition - we tend to think about value proposition as a marketing construct; but employee value proposition is part of the picture too\nJ: these things are not just about messaging; you’re creating culture\nand it begins with focus, aligning everyone’s experience to that focus, and then you’re amplifying not just a message, but your own culture\n
K: Yes, maybe this sounds expensive. Maybe it sounds involved. Maybe it sounds hard to do. \nBut the investment will be recouped in two by two dimensions: on both the talent side AND the customer side, in both acquisition AND retention.\n
J: That said, \nwe as organizations have never been held accountable. \nMore highly trained managers - better management skills\nGreater accountability in order to align that experience.\n
K: Are we saying it’s about having a policy? Well, it is important to have a policy, but that policy needs to be reflective of your focus and alignment\nSEGUE: And it needs to address your company’s unique viewpoint in various dimensions\n
K: each of these is a dimension that should be included somehow in your policy, but there isn’t a one-size-fits-all approach - these need to reflect your company’s culture \n\nSEGUE: But there are some maybe unexpected considerations to social policy \n\n
J: (poll) \n
K: \n\nAfter years of trying to get the C suite to blog and tweet!\n
K: \n
J: as much as we have focused on limiting social media at work, the fact is that might be limiting our knowledge sharing\n
K: Interesting study dealing with enterprise social media use and restriction. To control the variables in the study, the researchers dealt only with blogging in organizations and its effect on knowledge capture and sharing, and the effects of leisure-related blogging vs. work-related blogging on both the employee’s reputation (in terms of opinion leadership) and the company’s ability to promote knowledge sharing. \n\n“Interestingly, we also observe that readership of new work-related posting by a given employee increases with that employee’s leisure reputation.”\n\n“when an individual’s work reputation is low, the positive spillover effect is the dominant effect, and hence leisure reputation has a positive interdependence with readership of a new work-related post. As employee’s work readership goes up, the negative signaling effect dominates the positive spillover effect, and hence in this region, leisure readership negatively affects readership of a new work-related post”\n\nOne possible takeaway: employees who tend toward leisure topics can also generate a great deal of interest when they write about work. Employees who tend toward work topics should stick with work topics for maximum reputation benefit. \n\nYou may be tempted to restrict, but here’s a good reason not to: \n\n“When leisure activities are eliminated, those who used to have low to moderately high work readership but moderately high leisure readership can no longer benefit from the spillover effect. Hence, their probability of work posting will drop significantly. Although the probability of work reading increases, which leads to a bigger readership pie to be shared by all the employees who post in each period, a very high fraction of the increased readership accrues to those users who have built a very high work reputation (due to the rich get richer effect).”\n\n
J: Yes, there are legitimate concerns with employee use of social media. You’ll be hearing more about the legal aspects and risks in the next presentation. But the amplification benefits to a company that creates focus and alignment are well worth the effort to manage the risk. \n\n
J: Now we’re ready to take your questions. And the first 12 people who ask questions will get a little treat.\n