Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective. The Business901 Fractional Marketing Services allow customers to focus on their core operations while the business development and marketing experts at Business901 handle customer-facing campaigns. The plans are tailored to each business, considering each company’s existing capabilities, budget, and industry. Business901 offers a unique combination of traditional and progressive methods to maximize customer growth. Social media campaigns, in-person and online events, and partnerships with industry organizations are all available, depending on the company’s needs. Additionally, Business901 utilizes AI-based tools to accelerate the sales and marketing process. This modern approach ensures that customers get the most out of their time and budget. “At the end of the day, Business901 is focused on providing clients with the best experience possible,” said Dager. “We strive to give our clients access to the expertise and resources they need to succeed in their respective industries.”We act as teachers, consultants, strategists, or implementers. The program is designed around your desired deliverables with specific milestones and time frames to meet your outcomes.

1. Customer Value Mapping
Using customer value mapping to understand what customers perceive as valuable in a product or
service.

2. What is Customer Value Mapping?
Qualitative approach
Looks at perceived value from the
customer's perspective
Understand needs
Helps identify customer needs and desires
Improve products
Can be used to improve products and
services
Customer value mapping provides insights into what
customers really value about a product or service.

3. Using Customer Value Mapping in
Product Development
Identify customer needs
Interview and survey potential customers to
understand what they value in a new product
Develop features
Use customer input to design product
features and functionality
Test concepts
Get customer feedback early through focus
groups and prototyping
By mapping customer value during product development, companies can
create products that deliver the benefits most valued by customers.

4. Using Customer Value Mapping for Pricing
Understand perceptions Map perceptions Set optimal price
Customer value mapping provides insights to set pricing at a
level that matches customer expectations of value.

5. Using Customer Value Mapping in Marketing
Identify customer pain points
Use customer journey mapping to pinpoint
areas of frustration
Create resonant messaging
Ensure marketing campaigns address
customer needs uncovered through
mapping
Build customer personas
Use insights from mapping to create
detailed, value-based personas
Customer value mapping provides critical insights to improve marketing effectiveness.

6. Advantages of Customer Value Mapping
• - Provides deeper understanding
Goes beyond surface level data like surveys to uncover
root causes of perceptions
• - Generates new insights
Combines qualitative and quantitative data for a
comprehensive perspective
• - Identifies unarticulated needs
Uses techniques like laddering to reveal true
motivations
• - Improves satisfaction and loyalty
Provides understanding of customer values to meet
expectations
• - Flexible tool
Adaptable to various contexts like product development
and market research

7. How to Create a Customer Value Map
Gather data Identify dimensions Map comparisons Improve value
By following these steps, you can create a customer value map
that provides insights into improving your offerings.

8. How to Use Customer Value Maps
Understand customer
perceptions
Use customer value maps to
gain insight into how customers
view your products and services
Improve products and
services
Identify areas to enhance based on
customer feedback from value
maps
Target marketing efforts
Focus messaging and
campaigns on dimensions of
value important to customers
Make strategic decisions
Use knowledge of customer
perceptions to guide product,
pricing and other strategic
choices
Customer value mapping provides critical insights to inform key
business decisions and better meet customer needs.

9. Best Practices
Take a qualitative approach
Use open-ended questions and focus groups to
understand motivations
Consider entire customer journey
Map touchpoints from initial research to
post-purchase support
Include tangible and intangible
benefits
Consider product quality, customer service,
convenience, and ease of use
By following these best practices, you can accurately map the perceived customer value.

10. Connect with Business901
Learn How to Put Customer Value Mapping to Use