An ability to analyse how media products are constructed How to produce media products across different platforms -either on your own or as part of a team This includes skills in using digital still and video cameras, soundrecording equipment, and industry-standard software for desktoppublishing and video editing How to do individual research How to evaluate your own media products and those of othersWHAT SKILLS WILL I LEARN?
Year 12 – AS Level G321 Coursework:Foundation Portfolio inMedia Creating a range of mediatexts and analysing andevaluating them via a blog G322 Exam: Key MediaConcepts (TV Drama) A case study ofrepresentation andconstruction of TV Drama A case study of a key mediaindustry such as film, musicor magazinesYear 13 – A Level G324 Coursework:Advanced Portfolio inMedia Creating a range of mediatexts and analysing andevaluating them via a blog G325 Exam: CriticalPerspectives in Media Exploring key criticaltheories in the media Evaluation of productionskills from across thecourseWHAT WILL WE STUDY?All units are equally weighted
All your coursework is assessed via your blog We will be using the Tumblr blogging platform See your booklet for guidance All blogs are organised around a central hub The “central” blog will be administered by me and can befound at chewvalleymedia.tumblr.com This blog will be updated with lesson content, links, additionalguidance and materialBLOGGING
Customise the theme of your blog. Try to customise it so that it represents your interests andpersonality. Remember, media is a creative subject with an eye on designand originality! Make your blog stand out. Post an introductory text post that explains: who you are why you have chosen to study the media how you’d like to use the subject in the futureOVER THE SUMMER…
Post: A music video you like, embedded from YouTube or similar,with a brief analysis of why you like it A film trailer you like, embedded from YouTube or similar,with a brief analysis of why you like it An advert (still or moving image) that you like, posted as animage or video clip, with a brief analysis of why you like it A link to a media website (see overleaf for some options – butdon’t be limited to this list!) that you like with a brief analysisof why you like it. See chewvalleymedia.tumblr.com for some examplesOVER THE SUMMER…
Objectives We will learn: How a trailer is constructed The difference between a teaser and a full trailer How trailers are used in film marketingINTRODUCTORY TASK
In pairs, analyse this teaser trailer Try to answer the question:How does the trailer build up suspense? First viewing – watch the trailer to get the sense of it. Second viewing – divide the trailer up: Person A: note the use of the camera (framing, distance, movement)and editing (how the sequence is put together and how one shot linksto the next) Person B: listen to the soundtrack (music, dialogue, sound effects)and note what you see in the frame (mis-en-scene – includes setting,costume, props, lighting) Link to trailerINTRODUCTORY TASK
Discuss together: how does the trailer build upsuspense using:CameraEditingSoundMis-en-sceneHOW DOES THE TRAILER BUILD UPSUSPENSE?
What genre is the film? Who is in it? What is the story about? What would you expect if you went to see the film in thecinema? Who do you think the target audience is? How effective do you think the trailer is overall? For each question, be prepared to answer “how do you know?”or “why?” questions! Five minutes in pairs before feedbackHOW EFFECTIVE IS THE TRAILER?
That was a “teaser” trailer for The Woman in Black (2012) Here is the full trailer. What are the differences? Why? How would a film production company use a teaser and a fulltrailer to market a film? Which trailer did you prefer, and why?TEASER VS TRAILER
Customise your blog Post an introduction and then: A trailer A music video An advertisement A link to a website Briefly explain what you like about each one See you on results day…and then in September!SUMMER WORK