Chew ValleySchoolMEDIA STUDIES A-LEVEL
 An ability to analyse how media products are constructed How to produce media products across different platforms -eith...
Year 12 – AS Level G321 Coursework:Foundation Portfolio inMedia Creating a range of mediatexts and analysing andevaluati...
 All your coursework is assessed via your blog We will be using the Tumblr blogging platform See your booklet for guida...
 Customise the theme of your blog. Try to customise it so that it represents your interests andpersonality. Remember, m...
 Post: A music video you like, embedded from YouTube or similar,with a brief analysis of why you like it A film trailer...
 Objectives We will learn: How a trailer is constructed The difference between a teaser and a full trailer How traile...
 In pairs, analyse this teaser trailer Try to answer the question:How does the trailer build up suspense? First viewing...
Discuss together: how does the trailer build upsuspense using:CameraEditingSoundMis-en-sceneHOW DOES THE TRAILER BUIL...
 What genre is the film? Who is in it? What is the story about? What would you expect if you went to see the film in t...
 That was a “teaser” trailer for The Woman in Black (2012) Here is the full trailer. What are the differences? Why? H...
 Customise your blog Post an introduction and then: A trailer A music video An advertisement A link to a website Br...
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Induction lesson

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Y12 Media Studies Induction Lesson presentation 2013

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Induction lesson

  1. 1. Chew ValleySchoolMEDIA STUDIES A-LEVEL
  2. 2.  An ability to analyse how media products are constructed How to produce media products across different platforms -either on your own or as part of a team This includes skills in using digital still and video cameras, soundrecording equipment, and industry-standard software for desktoppublishing and video editing How to do individual research How to evaluate your own media products and those of othersWHAT SKILLS WILL I LEARN?
  3. 3. Year 12 – AS Level G321 Coursework:Foundation Portfolio inMedia Creating a range of mediatexts and analysing andevaluating them via a blog G322 Exam: Key MediaConcepts (TV Drama) A case study ofrepresentation andconstruction of TV Drama A case study of a key mediaindustry such as film, musicor magazinesYear 13 – A Level G324 Coursework:Advanced Portfolio inMedia Creating a range of mediatexts and analysing andevaluating them via a blog G325 Exam: CriticalPerspectives in Media Exploring key criticaltheories in the media Evaluation of productionskills from across thecourseWHAT WILL WE STUDY?All units are equally weighted
  4. 4.  All your coursework is assessed via your blog We will be using the Tumblr blogging platform See your booklet for guidance All blogs are organised around a central hub The “central” blog will be administered by me and can befound at chewvalleymedia.tumblr.com This blog will be updated with lesson content, links, additionalguidance and materialBLOGGING
  5. 5.  Customise the theme of your blog. Try to customise it so that it represents your interests andpersonality. Remember, media is a creative subject with an eye on designand originality! Make your blog stand out. Post an introductory text post that explains: who you are why you have chosen to study the media how you’d like to use the subject in the futureOVER THE SUMMER…
  6. 6.  Post: A music video you like, embedded from YouTube or similar,with a brief analysis of why you like it A film trailer you like, embedded from YouTube or similar,with a brief analysis of why you like it An advert (still or moving image) that you like, posted as animage or video clip, with a brief analysis of why you like it A link to a media website (see overleaf for some options – butdon’t be limited to this list!) that you like with a brief analysisof why you like it. See chewvalleymedia.tumblr.com for some examplesOVER THE SUMMER…
  7. 7.  Objectives We will learn: How a trailer is constructed The difference between a teaser and a full trailer How trailers are used in film marketingINTRODUCTORY TASK
  8. 8.  In pairs, analyse this teaser trailer Try to answer the question:How does the trailer build up suspense? First viewing – watch the trailer to get the sense of it. Second viewing – divide the trailer up: Person A: note the use of the camera (framing, distance, movement)and editing (how the sequence is put together and how one shot linksto the next) Person B: listen to the soundtrack (music, dialogue, sound effects)and note what you see in the frame (mis-en-scene – includes setting,costume, props, lighting) Link to trailerINTRODUCTORY TASK
  9. 9. Discuss together: how does the trailer build upsuspense using:CameraEditingSoundMis-en-sceneHOW DOES THE TRAILER BUILD UPSUSPENSE?
  10. 10.  What genre is the film? Who is in it? What is the story about? What would you expect if you went to see the film in thecinema? Who do you think the target audience is? How effective do you think the trailer is overall? For each question, be prepared to answer “how do you know?”or “why?” questions! Five minutes in pairs before feedbackHOW EFFECTIVE IS THE TRAILER?
  11. 11.  That was a “teaser” trailer for The Woman in Black (2012) Here is the full trailer. What are the differences? Why? How would a film production company use a teaser and a fulltrailer to market a film? Which trailer did you prefer, and why?TEASER VS TRAILER
  12. 12.  Customise your blog Post an introduction and then: A trailer A music video An advertisement A link to a website Briefly explain what you like about each one See you on results day…and then in September!SUMMER WORK

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