The document discusses the evaluation of a student's media studies coursework which involved creating a short horror film along with two ancillary tasks: a film poster and magazine review. The poster and review were intended to attract attention to and promote the film. The student analyzed other successful horror film posters and reviews to identify conventions to apply to their own poster and review. This included using dark colors, shadowy images, and plot details without spoilers. The student concluded that applying industry conventions and incorporating elements from their film helped make the ancillary tasks effective complements to their main project, the short horror film.