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REVIEW
How does my review inform
my audience about my film?

    One of the main elements that
     informed audiences was the
combination of layout elements and
the way that the review was actually
written . On one side of the page is a
  review of the film, and the effects
  that the film has, and then on the
 other side, an impartial synopsis of
the films overall plot. By placing the
 two next to each-other, it gives the
viewer a chance to look at both, and
make a reasoned judgment on what
they think of the actual film, instead
 of being simply told what to think.
How does the way that the
poster attracts people differ
 to the way that the poster
           does?
    Both the poster and the review share very
 similar aspects; both have reliance on layout,
    aesthetics and content. However, this is to
    different purposes, and shown to achieve
different things. For example, the poster is used
    as a marketing device; it is mainly seen by
 people who have never seen the film, and acts
as an anchor, drawing people towards the actual
 film. However, the review is something that is
  seen potentially after the poster is seen. The
  poster could be seen as cursory, whereas the
     review is much more in depth, providing
detailed information for the audience to make a
 reasoned judgment. Differences between the
two are obvious; one (the review) has may more
words on it, and depends on content much more
                    than looks.
Is my review in any way
   biased and what might
      impact of that be?
 Bias, in a review written by myself
    and about a film created by
 myself, is going to be obvious and
  apparent. I believe that bias in a
review of this manner is something
that is unavoidable. However, I did
 try to minimise this. An impact of
  this could be that the audience
 may feel that the review panders
  to the film, and could deter the
 audience from watching the film
                entirely.
From reading the
     review, what do we
learn/understand about the
   genre of/audience for/
 director’s rationale for the
             film?
 One of the things that is detailed
 in the review is the context of the
  film, and the way in which I have
tried to make the point of the film.
 I wanted the rationale of the film
   to be clear; I wanted to be clear
  that I was trying to make a point
            with the film…
How effectively does the
film review break down the
  themes and issues of my
           film?
I believe that the the review breaks
   down the issues behind my film
effectively, as it provides a number
  of things. One of those things is a
     contextual look at the film; it
   compares the film’s problems to
  those that existed further back in
  history, and as a result, gives the
 audience a more reasoned look at
    the issues of the film, and how
  long those issues may have been
              around for.
POSTER
From looking at the
poster, what do we understand
about the audience of the film?

One of the things that is communicated
by the poster is a sense of youth. I used
irregular fonts to connote a sense of
irregularity; something that is normally
synonymous with the in’s and out’s of
teenage life. The sans serif fonts that I
used create an irregularity in the poster,
meaning that the design has a much more
modern feel to it. The simplistic colors
used also mean that the main points of
the design stand out, and each part
complements another. For example, the
red of the graphic helps to create a point
of interest in the poster, drawing the
viewer in
How effectively does the poster
represent the themes and issues
of the film?

One of the things that I tried to represent
in my film was the instability of youth; a
culture that has been existent for years
and years is slowly being turned on it’s
head, and I think that this scares people.
Change is difficult to accustom to,
especially when something that you may
have gone through has now disappeared,
and has become irrelevant. The sans serif
font that I used was used to show that
instability and organic style of change.
How far and how effectively
does the poster reflect the style
of the film?
I tried to represent a minimalist nature in
the design of my poster; by only using
clean colours such as white, black or
crimson, I wanted to keep as much of the
viewer’s attention on the poster as
possible. The minimalist style of the
poster co-ordinates with the style of my
film, as it could be said that the style of
my film is also very minimalist. Close
coverage during a large portion of the film
means that I was able to create certain
connotations and deeper meanings in my
film, as well as retain a certain aesthetic
quality, such as overexposing natural
sunlight in camera to create a sense of
isolation.
How does my poster inform my
audience about my film?

There are a number of elements that I have
employed in order to make sure that the
audience knows about my film, but at the
same time, retains a degree of mystery/ For
example, the central graphic (a pot of glue)
has certain connotations, such as a role
within education, etc. An audience member
may be guessing, but will not know what the
glue actually represents until they see the
film or read the review, thus creating a
synergy between the three. Awards banners
at the top signify that the film has been
nominated for an award of some sort,
whereas quotes to either side of the graphic
from media professionals mean that the
audience will believe what is said, as it is
from a trusted source.
How effectively does the poster
advertise the film?

One of the things that I tried to achieve
when designing the poster was to create
something that had impact. Instead of
having a number of elements dotted
around the page, I wanted to focus the
viewer’s attention on one point, and then
base other elements around that one
point. For example, the title, directly
below the graphic, means that a viewer
looks directly from one to the other. This
means that the viewer works their way
around the poster and as a result, sees
everything, as opposed to only a few
minor details. Bright , but played-down
, colours are used to divert attention.
What preconceptions does the
poster develop in the mind of
the viewer?
One preconception that immediately
springs to mind when looking at my
poster from the eyes of a first time viewer
is that it looks fairly alternative; in that
the color scheme used, the layout, type
faces etc are all non-standard. Many
mainstream films do not use layouts in
this manner because they give too little
away. However, because my film is away
from mainstream entertainment, I can do
just that; I can give away as much or as
little as I desire in the design. Another
preconception could be that the film
revolves around children, what with the
child like font used for the main title of
the poster.
SHORT
What thematic elements
   are common to both the
   main and ancillary tasks?
   One of the main thematic elements that runs through both the ancillary and
main tasks is a theme of education. I tried to explore them differently in both the
 main and ancillary tasks. For example, by only using one graphic in the ancillary
   task means that the element gains an atmosphere of simplicity. This is also
  something that I wanted to pull through to my main task. The main graphic of
the poster is something that has been changed in post production (Photoshop) is
something tat was done to create a different representation; changing the colors
    and turning it into something that isn’t as recognizable is something that I
                           wanted to portray in my film.
How do my ancillary tasks
impact on my main task?
When creating both of my ancillary tasks, a big part
 of that creation impacted upon the creation of my
short film. For example, when creating the poster, I
 had to make sure that what was being represented
in the poster was synonymous with what was being
 represented in the film. I wanted to make sure that
    the same themes and issues ran through each
         element of the production process.
Are my ancillary tasks a clear
reflection on my main product?
 The ancillary tasks, the poster in particular, was designed to explain the same
 themes and issues as are present in the main task. For example, the simplicity
     and layout of the poster that I created was designed to divert the film’s
atmosphere away from other mainstream films, and create the impression that
my film is a more independent film, which it is. Working under the genre of social
realism, I wanted to show that my film had this connection to the ancillary task,
         and that the connected elements have all built onto each-other.

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Evaluation 2

  • 1.
  • 3. How does my review inform my audience about my film? One of the main elements that informed audiences was the combination of layout elements and the way that the review was actually written . On one side of the page is a review of the film, and the effects that the film has, and then on the other side, an impartial synopsis of the films overall plot. By placing the two next to each-other, it gives the viewer a chance to look at both, and make a reasoned judgment on what they think of the actual film, instead of being simply told what to think.
  • 4. How does the way that the poster attracts people differ to the way that the poster does? Both the poster and the review share very similar aspects; both have reliance on layout, aesthetics and content. However, this is to different purposes, and shown to achieve different things. For example, the poster is used as a marketing device; it is mainly seen by people who have never seen the film, and acts as an anchor, drawing people towards the actual film. However, the review is something that is seen potentially after the poster is seen. The poster could be seen as cursory, whereas the review is much more in depth, providing detailed information for the audience to make a reasoned judgment. Differences between the two are obvious; one (the review) has may more words on it, and depends on content much more than looks.
  • 5. Is my review in any way biased and what might impact of that be? Bias, in a review written by myself and about a film created by myself, is going to be obvious and apparent. I believe that bias in a review of this manner is something that is unavoidable. However, I did try to minimise this. An impact of this could be that the audience may feel that the review panders to the film, and could deter the audience from watching the film entirely.
  • 6. From reading the review, what do we learn/understand about the genre of/audience for/ director’s rationale for the film? One of the things that is detailed in the review is the context of the film, and the way in which I have tried to make the point of the film. I wanted the rationale of the film to be clear; I wanted to be clear that I was trying to make a point with the film…
  • 7. How effectively does the film review break down the themes and issues of my film? I believe that the the review breaks down the issues behind my film effectively, as it provides a number of things. One of those things is a contextual look at the film; it compares the film’s problems to those that existed further back in history, and as a result, gives the audience a more reasoned look at the issues of the film, and how long those issues may have been around for.
  • 9. From looking at the poster, what do we understand about the audience of the film? One of the things that is communicated by the poster is a sense of youth. I used irregular fonts to connote a sense of irregularity; something that is normally synonymous with the in’s and out’s of teenage life. The sans serif fonts that I used create an irregularity in the poster, meaning that the design has a much more modern feel to it. The simplistic colors used also mean that the main points of the design stand out, and each part complements another. For example, the red of the graphic helps to create a point of interest in the poster, drawing the viewer in
  • 10. How effectively does the poster represent the themes and issues of the film? One of the things that I tried to represent in my film was the instability of youth; a culture that has been existent for years and years is slowly being turned on it’s head, and I think that this scares people. Change is difficult to accustom to, especially when something that you may have gone through has now disappeared, and has become irrelevant. The sans serif font that I used was used to show that instability and organic style of change.
  • 11. How far and how effectively does the poster reflect the style of the film? I tried to represent a minimalist nature in the design of my poster; by only using clean colours such as white, black or crimson, I wanted to keep as much of the viewer’s attention on the poster as possible. The minimalist style of the poster co-ordinates with the style of my film, as it could be said that the style of my film is also very minimalist. Close coverage during a large portion of the film means that I was able to create certain connotations and deeper meanings in my film, as well as retain a certain aesthetic quality, such as overexposing natural sunlight in camera to create a sense of isolation.
  • 12. How does my poster inform my audience about my film? There are a number of elements that I have employed in order to make sure that the audience knows about my film, but at the same time, retains a degree of mystery/ For example, the central graphic (a pot of glue) has certain connotations, such as a role within education, etc. An audience member may be guessing, but will not know what the glue actually represents until they see the film or read the review, thus creating a synergy between the three. Awards banners at the top signify that the film has been nominated for an award of some sort, whereas quotes to either side of the graphic from media professionals mean that the audience will believe what is said, as it is from a trusted source.
  • 13. How effectively does the poster advertise the film? One of the things that I tried to achieve when designing the poster was to create something that had impact. Instead of having a number of elements dotted around the page, I wanted to focus the viewer’s attention on one point, and then base other elements around that one point. For example, the title, directly below the graphic, means that a viewer looks directly from one to the other. This means that the viewer works their way around the poster and as a result, sees everything, as opposed to only a few minor details. Bright , but played-down , colours are used to divert attention.
  • 14. What preconceptions does the poster develop in the mind of the viewer? One preconception that immediately springs to mind when looking at my poster from the eyes of a first time viewer is that it looks fairly alternative; in that the color scheme used, the layout, type faces etc are all non-standard. Many mainstream films do not use layouts in this manner because they give too little away. However, because my film is away from mainstream entertainment, I can do just that; I can give away as much or as little as I desire in the design. Another preconception could be that the film revolves around children, what with the child like font used for the main title of the poster.
  • 15. SHORT
  • 16. What thematic elements are common to both the main and ancillary tasks? One of the main thematic elements that runs through both the ancillary and main tasks is a theme of education. I tried to explore them differently in both the main and ancillary tasks. For example, by only using one graphic in the ancillary task means that the element gains an atmosphere of simplicity. This is also something that I wanted to pull through to my main task. The main graphic of the poster is something that has been changed in post production (Photoshop) is something tat was done to create a different representation; changing the colors and turning it into something that isn’t as recognizable is something that I wanted to portray in my film.
  • 17. How do my ancillary tasks impact on my main task? When creating both of my ancillary tasks, a big part of that creation impacted upon the creation of my short film. For example, when creating the poster, I had to make sure that what was being represented in the poster was synonymous with what was being represented in the film. I wanted to make sure that the same themes and issues ran through each element of the production process.
  • 18. Are my ancillary tasks a clear reflection on my main product? The ancillary tasks, the poster in particular, was designed to explain the same themes and issues as are present in the main task. For example, the simplicity and layout of the poster that I created was designed to divert the film’s atmosphere away from other mainstream films, and create the impression that my film is a more independent film, which it is. Working under the genre of social realism, I wanted to show that my film had this connection to the ancillary task, and that the connected elements have all built onto each-other.