The document reflects on the research conducted for various media products including film posters, magazine reviews, and short films. For the film posters, the analysis of 14 posters revealed common layout elements that were then applied to the author's own poster. Magazine reviews from 11 publications informed the inclusion of images and quotes in the author's magazine review. Watching and evaluating 14 short films helped the author understand effective camera techniques and the power of silence to convey a message, which informed the production of the author's own short film.