This document provides instructions for contributing facts to the PESTLEWeb library to support the site's analysis tools. It outlines a "Fact Drive" where users are asked to contribute 49 facts. The 4 step process involves registering on the site, opening the drawing canvas, adding facts under the PESTLE categories, and saving the diagram. Suggested topics for facts include different industries, countries, issues. The goal is to build a 7x7 grid of crowd-sourced facts to enrich analysis on the site.

1. PESTLEWeb
Forty-Nine Facts
Dr Rob Collins
www.PESTLEWeb.com
© Rob Collins 2014

2. I need some
help from
you please

3. • PESTLEWeb.com just got a major
make-over
• The new drawing Canvas includes a ‘Library’
of facts and issues ..
• Now you can instantly access a fast growing
library of crowd-sourced information
• Making PESTLEWeb hugely more productive
and easy to use!
Click to add
any issue to
your Diagram

4. • To kick-start the use of this new
feature I am organising a
‘Fact Drive’
• I want you to contribute 49 facts
to the PESTLEWeb library
– Yup .. not money, just a small
amount of your time and
knowledge!

5. Because ..
• You will be giving an important
boost to a worthwhile endeavour
• You can ensure that your
interests are reflected in the
PESTLEweb Library
• You will learn great tool that
supports strategy analysis and
corporate alignment

6. How to
Contribute
your 49 Facts

7. Four Easy Steps …
1. Go to PESTLEWeb.com and
register
2. Log on – and open the Canvas
3. Add your 49 facts
4. Save your PESTLEWeb diagram
More details on the next slides ….

8. 1. Register at PESTLEWeb.com
• Go to www.PESTLEWeb.com
– Click on this green button to register ..
– Enter a user-name, your e-mail address and a
password.
• Check your e-mail inbox for an e-mail from
PESTLEWeb
– Click on the link in the e-mail to activate your account
• Note: We never pass on your details to 3rd
parties
– and we don’t send spam!

9. 2. Log on and open the Canvas
• Enter your user-name and password to
log-in
• Click on the ‘Canvas’ menu option to use
PESTLEWeb..

10. 3. Add your facts ..
• To add a fact – click on one
of the PESTLE buttons in
‘Tools’
• Type your fact into the
block that appears
– Like this ->
• Save your diagram
regularly
– Just click on the disk icon
Create a Fact
Save Diagram

11. Your Goal –
a 7x7 grid of Facts
(I know there are only 5 rows here – a square graphic looked
weird so I only included the first 5 rows!)

12. Where do I get the facts from?
• Type a country and an industry or
generic issue into Google!
• Great research sites include:
– https://www.cia.gov/library/publications/the-world-factbook/
– http://www.ecb.europa.eu/stats/html/index.en.html
– http://www.worldbank.org/
• Our current key targets for facts
are on the next slide ..

13. Facts in Demand
• Industries ..
– Aerospace
– Automotive
– Banking
– Chemical
– Computer
– Electronics
– Fishing
– Food
– Garment
– Manufacturing
– Petroleum
– Pharmaceutical
– Plastics
– Pulp and Paper
– Real estate
• Industries ..
– Service
– Shipping
– Space
– Steel
– Textile
– Toy
– Transport
– Water
• Generic Issues
– Population
– Health
– Economics
– Government
– Energy
– Transportation
• Countries
– Argentina
– Australia
– Brazil
– Canada
– China
– France
– Germany
– India
– Indonesia
– Italy
– Japan
– Mexico
– Russia
– South Africa
– Turkey
– United Kingdom
– United States
– Europe

14. If you have an orange
and you give it to me –
then I have the orange
but you do not.
But if you give me some
knowledge - then we both
have that knowledge
forever.

15. • You can find out more about
PESTLEWeb here:
– http://youtu.be/7HN1918YXA0
– http://www.slideshare.net/PESTLE
Web/the-easy-way-to-do-pest-
analysis
– http://pestleweb.com/about.php
• And, of course, I would love to
get your feedback on your use of
PESTLWeb.com

16. PESTLEWeb.com
Picture your Business Environment
© Rob Collins 2014