Downloaded 836 times
Uploaded byTajrian Pranty
Term Paper on Pran-RFL company
PRAN is Bangladesh's largest producer and exporter of fruits and vegetables. It started in 1981 and now employs over 30,000 people. PRAN exports its wide range of food products including juice, drinks, snacks and dairy to over 82 countries worldwide. It has a strong focus on its human resources with detailed policies on recruitment, training, compensation and promotion. PRAN aims to improve livelihoods through profitable businesses while also engaging in corporate social responsibility initiatives in Bangladesh.
More Related Content
Similar to Term Paper on Pran-RFL company
Term Paper on Pran-RFL company
- 2.
- 3. Organization Overview • PRANstarted its operation in 1981 in Bangladesh. • Bangladesh’s largest grower and processor of fruits and vegetables. • PRAN Export 82 Countries of the world recently.
- 4. PRAN At AGlance Company Name PRAN foods ltd. Started its operation 1981 Brand Mantra Eat delicious. Live healthy Business Type Manufacturer, Trading Company, Buying Office, Distributor/Wholesaler Mission Is to generate employment and earn dignity and self respect for competitors through profitable enterprises. Vision Improving livelihood Product/Service Juice, Drinks, Confectionary, Dairy, Ethnic Snacks, Powder Packed Spices Number of Employees 30,000 Export Inception 1991 First Export Country France Total Export Countries 82 Total Customer Reach 300 million (approx)
- 5. Export Destinations • Asia •Gulf • Fareast Asia • Australia • Europe • Africa • America 77 Countries, overseas offices in India, UAE, Africa, Europe
- 6. Subsidiaries of PRANGroup PRAN food LDT. RFL Plastic BANGA PLASTIC INTERNATIONAL LTD. RFL Group Agricultural Marketing Company Limited. Chorka Textile Ltd. Property Lift RFL Plastics
- 7.
- 8. Management Structure •Managing Director& Chief Executive Officer (CEO) •Chairman •Executive Director •Marketing & Sales Department •Research & Development •Human Resource Management Department •Finance Department •Administration & Management
- 9. Number of Employees •30,000 Employee in total. • 250 employees in marketing team. • 15000 dealers & 6000 sales representative. •60,000 farmers
- 10. Selection Process • CVScanning & Short listing • Preliminary Interview • Employment Test
- 11. Selection Process • ComprehensiveInterview • Initial Screening • Orientation Program
- 12. Payment System • BasicSalary • Sells Commission • Bonuses • Skill Incentives • Overtime
- 13. Promotion Structure • UpperLevel • Mid Level • Lower Level
- 14. Training Policy • Onthe Job Training • Off the Job Training
- 15. Training Policy • FresherEmployees Training • Managerial Level Training • Factor Management Training • Sells Training
- 16. Employees Packages • Leavefacilities • Gratuity & provident fund • Child care
- 17. Evaluation of MarketingMix • Pricing • Competitors in Foreign Markets • Product • Promotion
- 18. Product and ExportOperation • PRAN is Currently Producing More Than 200 Food Products Under 10 Different Categories. • Best National Export Award” for 8 consecutive fiscal years • In Recent Times, PRAN has Got the “UDC BUSINESS AWARDS 2011” as the Best Food & Beverage Products Manufacturer in Malaysia
- 19. Product Items UsedIn Exporting Juice Drink Confectionary Culinary
- 20. Product Items UsedIn Exporting Snacks Beverage Dairy
- 21. Distribution Strategy • PRANemployed the channels of distribution in the foreign market depending on the market requirement • For some countries PRAN use wholesales or retailers and for some countries they hire an importer for making the firm’s products available to the end users
- 22. Factories all overBangladesh Rangpur
- 23.
- 24. Searching New Markets •PRAN is looking for new markets by applying different marketing strategies to increase their market share as much as possible Malaysia International Food and Beverage Fair, 2011 Poster of Gulf Food Exhibition, 2012
- 25. Corporate Social Responsibility •Promises to the Environment • Working with ‘SAVE THE CHILDREN’. • Working together with Red crescent. • Providing Airport Support to Hajj Pilgrims every year from Bangladesh to KSA.
- 26.