Bangladesh has significant potential for agro-food processing due to available raw materials from agriculture. There are over 250 food processing companies in Bangladesh exporting products like spices, snacks, juices. The top companies include PRAN, ACI, and Square which export to over 100 countries. Challenges include non-tariff barriers, lack of storage and technology, but agro-food exports have increased significantly in recent years reaching $371 million in 2017-2018.
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
The document provides a sales and marketing plan for soft drinks and beverages in India. It summarizes the key competitors in the fruit juice category and their positioning strategies. Major competitors include Dabur Real, Tropicana, Minute Maid, and Parle Saint. Dabur and Tropicana are positioned as healthy fruit juices made from real fruits. Minute Maid focuses on nutrition for a complete breakfast. Parle Saint conveys purity and honesty through its name and packaging. The summary highlights opportunities for Capri-Sun to introduce new variants and differentiate based on higher fruit content and nutrition.
This document provides an overview of the recruitment and selection process at PRAN-RFL group, one of the leading companies in Bangladesh. It discusses how the company uses both internal and external sources to recruit candidates. The selection process involves screening applications, written tests, interviews, and reference checks. The document also notes some limitations of the study and provides recommendations, such as conducting job analyses and improving timeliness in contacting applicants. In conclusion, it states that the report aimed to understand PRAN-RFL group's recruitment section and provide a helpful resource for the future.
PRAN-RFL is a Bangladeshi food and beverage company that started in 1981. It produces over 200 products across 10 categories including drinks, bakery items, and confectionaries. The document discusses PRAN-RFL's entry strategies for marketing drinks, bakery, and confectionaries overseas. It primarily uses exporting and foreign direct investment. For exporting, it uses distribution channels and foreign subsidiaries across over 118 countries. It also establishes foreign branches and production plants through foreign direct investment to accelerate growth in key markets like India.
Shangrila Foods is a leading food brand in Pakistan that began in 1988. It established manufacturing units and saw success with innovative ketchup packaging. The company obtained international certifications for quality and food safety. Shangrila has a strong domestic and global distribution network and exports to many countries. It sources ingredients locally and internationally, and uses efficient logistics and inventory management strategies to maintain a good supply chain.
Pran Drinks is launching a new fruit juice product line in Bangladesh. It currently produces fruit juices in glass bottles and aseptic packs in flavors like mango, guava, and orange. It analyzes competitors in the juice market and conducts a SWOT analysis. The marketing strategy will include positioning the new juices and targeting the young consumer market. The marketing mix will involve differentiating the product quality, competitive pricing, distributing through existing channels, and advertising on TV and billboards. Sales forecasts predict growth over the next few years. Controls will depend on customer satisfaction and feedback. The conclusion is that the new juice product has a bright future in the market.
PRAN is a leading food and beverage company in Bangladesh that was founded in 1981. It has grown to become one of the largest and most successful companies in Bangladesh, challenging multinational companies. PRAN produces over 200 products across 10 categories including juices, drinks, mineral water, bakery items, carbonated beverages, snacks, culinary products, confectionery, biscuits and dairy. The company has a mission to alleviate poverty and hunger through employment. It has a large domestic market share in Bangladesh and also exports products to over 80 other countries.
This document provides an overview and background of a project to analyze the impact of globalization on Maliban Biscuit Company's promotion strategies at a multinational level. The project aims to identify issues Maliban faces in promotion and recommend solutions to develop their multinational promotion. Key objectives include expanding distribution, conducting market research of Middle Eastern consumer perceptions of Sri Lankan biscuits, and promoting Maliban products to attract overseas customers. Initial planning includes budgets, objectives, deliverables, risks, assumptions, and roles.
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
The document provides a sales and marketing plan for soft drinks and beverages in India. It summarizes the key competitors in the fruit juice category and their positioning strategies. Major competitors include Dabur Real, Tropicana, Minute Maid, and Parle Saint. Dabur and Tropicana are positioned as healthy fruit juices made from real fruits. Minute Maid focuses on nutrition for a complete breakfast. Parle Saint conveys purity and honesty through its name and packaging. The summary highlights opportunities for Capri-Sun to introduce new variants and differentiate based on higher fruit content and nutrition.
This document provides an overview of the recruitment and selection process at PRAN-RFL group, one of the leading companies in Bangladesh. It discusses how the company uses both internal and external sources to recruit candidates. The selection process involves screening applications, written tests, interviews, and reference checks. The document also notes some limitations of the study and provides recommendations, such as conducting job analyses and improving timeliness in contacting applicants. In conclusion, it states that the report aimed to understand PRAN-RFL group's recruitment section and provide a helpful resource for the future.
PRAN-RFL is a Bangladeshi food and beverage company that started in 1981. It produces over 200 products across 10 categories including drinks, bakery items, and confectionaries. The document discusses PRAN-RFL's entry strategies for marketing drinks, bakery, and confectionaries overseas. It primarily uses exporting and foreign direct investment. For exporting, it uses distribution channels and foreign subsidiaries across over 118 countries. It also establishes foreign branches and production plants through foreign direct investment to accelerate growth in key markets like India.
Shangrila Foods is a leading food brand in Pakistan that began in 1988. It established manufacturing units and saw success with innovative ketchup packaging. The company obtained international certifications for quality and food safety. Shangrila has a strong domestic and global distribution network and exports to many countries. It sources ingredients locally and internationally, and uses efficient logistics and inventory management strategies to maintain a good supply chain.
Pran Drinks is launching a new fruit juice product line in Bangladesh. It currently produces fruit juices in glass bottles and aseptic packs in flavors like mango, guava, and orange. It analyzes competitors in the juice market and conducts a SWOT analysis. The marketing strategy will include positioning the new juices and targeting the young consumer market. The marketing mix will involve differentiating the product quality, competitive pricing, distributing through existing channels, and advertising on TV and billboards. Sales forecasts predict growth over the next few years. Controls will depend on customer satisfaction and feedback. The conclusion is that the new juice product has a bright future in the market.
PRAN is a leading food and beverage company in Bangladesh that was founded in 1981. It has grown to become one of the largest and most successful companies in Bangladesh, challenging multinational companies. PRAN produces over 200 products across 10 categories including juices, drinks, mineral water, bakery items, carbonated beverages, snacks, culinary products, confectionery, biscuits and dairy. The company has a mission to alleviate poverty and hunger through employment. It has a large domestic market share in Bangladesh and also exports products to over 80 other countries.
This document provides an overview and background of a project to analyze the impact of globalization on Maliban Biscuit Company's promotion strategies at a multinational level. The project aims to identify issues Maliban faces in promotion and recommend solutions to develop their multinational promotion. Key objectives include expanding distribution, conducting market research of Middle Eastern consumer perceptions of Sri Lankan biscuits, and promoting Maliban products to attract overseas customers. Initial planning includes budgets, objectives, deliverables, risks, assumptions, and roles.
The document is a summer internship report submitted by Arpita Gupta for her Post Graduate Diploma in Business Management. The report details her internship project at Mother Dairy where she studied factors behind decreasing market share and consumer behavior. The report includes an organizational background of Mother Dairy, literature review on the current market scenario and Mother Dairy's supply chain, distribution channels, and processing. It also describes the products offered by Mother Dairy and provides sales data. The objectives of the study and research methodology are mentioned.
Calavenna Juices International Marketing PlanErica Swallow
This document provides a 4-stage marketing strategy for the international expansion of Calavenna Juices, a premium juice company, into a new foreign market. The stages include: 1) an initial screening of 18 countries, 2) analyzing country indicators to narrow the list to 10 countries, 3) evaluating product market factors to identify the top 3 countries, and 4) analyzing market infrastructure to select the United Kingdom. The primary objectives for expanding to the UK are to achieve high brand awareness and market penetration in London initially.
This document provides a strategic management analysis report on Engro Foods Limited submitted to Ma'am Sadia Parveen. It includes an overview of Engro Foods, its history, vision, mission, core values, facts and strategic objectives. It also analyzes Engro Foods' brand portfolio, income statement, balance sheet, Porter's Five Forces model, SWOT analysis, EFE matrix, IFE matrix, CPM, Space matrix, BCG matrix, IE matrix and QSPM. It concludes with the company's organizational structure and recommendations.
PRAN is the largest food and beverage processing company in Bangladesh. It has strong planning, organizing, leading, and controlling functions in its management. PRAN plans thoroughly with goals, strategies, and short-term targets. It involves employees in planning and allows flexibility. PRAN organizes its production system efficiently with standard processes. It has a clear organizational structure and leadership styles that vary based on employees and situations. PRAN motivates employees through rewards, promotions, and setting examples. It communicates changes well and increases productivity through target-oriented tasks.
This document summarizes the inventory management and supply chain processes of Shan Foods Pvt Ltd, a leading spice manufacturer in Pakistan. Shan Foods manages inventories of both finished goods and packaging materials using separate MRP systems. They have in-house warehouses located in major cities and over 150 vendors to ensure availability. Shan Foods implements just-in-time inventory management and material requirements planning to reduce costs and fulfill customer demand efficiently using forecasting and production scheduling. Their inventory management system tracks key metrics to optimize inventory levels and minimize related costs.
The document discusses the products and business portfolio of PRAN-RFL Group, one of the largest conglomerates in Bangladesh. PRAN-RFL Group started in 1980 with the mission to fight poverty and hunger, and has since expanded to include 17 associated companies in sectors like beverages, property, agriculture, plastics and more. The group's main brands are PRAN, which produces foods and beverages, and RFL, which manufactures cast iron, PVC and plastic products. The document provides details on the various food and non-food products under these brands, and discusses the group's marketing strategies like brand development, promotions and focus on customer needs. It also outlines the strengths, weaknesses and business divisions of
PRAN-RFL Group is a large conglomerate in Bangladesh with 17 associated companies in food and beverages, property, agro, and plastics. Their mission is to reduce poverty through profitable enterprises and employment. They produce a wide range of products from juices to building materials. PRAN has established strong brand recognition in Bangladesh and exports products to over 70 countries. While PRAN-RFL has strengths in distribution and resources, opportunities exist in exports, franchising abroad, and pursuing competitors' weak distribution channels.
The document is a marketing plan analysis for Mountain Dew in India. It provides an overview of the soft drink industry in India and analyzes Mountain Dew's position in the market. Key points covered include an industry analysis, company analysis of PepsiCo, competitor analysis of Coca-Cola, segmentation of Mountain Dew's target market as youth, and an analysis of Mountain Dew's marketing mix strategies.
This document provides an internship report on the service marketing of RFL Export department of PRAN-RFL Group. It includes an introduction to the organization, a description of the internship role and objectives of the report. It then discusses the GAPS model of service quality, identifying four gaps - the customer gap between expectations and perceptions, and four provider gaps: the listening gap, service design gap, service performance gap, and communication gap. For each provider gap, it analyzes key factors contributing to issues in meeting customer expectations within RFL Export.
The document provides information on Aridian Orange Juice, a new juice product being launched in Pakistan. The mission is to establish Aridian as the leading local source of healthy energy through freshly squeezed orange juice. The vision is to explore all of Pakistan while ensuring outstanding quality and customer satisfaction. Short term goals include becoming the best new juice shop and turning a profit in the first year.
Here is my report on PRAN-RFL group
// TEAM STARK //
- American International University Bangladesh -
Take Idea from this report but do not copy from this ...
Parle Agro is a leading Indian food and beverage company founded in 1984 that owns popular brands like Frooti, Appy, Hippo, and Bailey. The company has grown significantly from Rs. 250 crore 10 years ago to Rs. 1,500 crore currently. Parle Agro's success is attributed to continuous innovation in launching India's first products in various categories, aggressive business goals, and a focus on quality and customer satisfaction. The company follows a functional organizational structure and autocratic leadership style to achieve its vision of being the leader in its business.
Marketing Plan of a new product line for bangladeshHasan Sajjid
This document presents a marketing plan for Refresh Drinks BD Ltd., which manufactures fruit juices and drinks. The company aims to increase its market share, product line, and profits while better satisfying customers and creating brand awareness. Its target segments are kids, teens, youth, working people, and the travel industry. Competitors include Shezan, Nestle, RC, Pran, and AFBL. Strengths include updated technology, quality products, and reasonable prices. Weaknesses include being new to the industry and having a small distribution network. The marketing mix discusses products, competitive pricing, promotion through various media, and distribution channels.
Awareness Session On BRC - Global Standards for Food Saftey Farid Ud Din
The document provides information on the Global Standard for Food Safety (BRC) including its history, key characteristics, certification scope, grading system, and the contents of Section II which outlines the requirements. Some key points:
- BRC was originally developed in 1998 and is now called the Global Standard for Food Safety, based on HACCP.
- It focuses on quality, hygiene, safety and has a grading system (A+ to D) that determines surveillance audit frequency.
- Section II covers requirements like senior management commitment, the food safety plan (including HACCP, PRPs), food safety & quality management systems, site standards and more.
- There are fundamental clauses that are critical
PRAN-RFL Group is a leading food and beverage manufacturer in Bangladesh that entered the Indian market in 2009. They used several entry strategies, including exporting through distribution channels and subsidiaries, licensing, and direct investment with a new production plant in Tripura. Their marketing strategy focuses on product, price, place, and promotion. While facing some challenges like competition and legal issues, PRAN-RFL can strengthen its position in India by improving distribution, building its brand image, and participating in CSR activities. Joint ventures and monitoring entry strategies were recommended to ensure long term success in the large Indian market.
Pran RFL is a Bangladeshi conglomerate that operates in several industries including food processing, plastics, building materials, and more. The group aims to generate employment and improve livelihoods in Bangladesh. Pran RFL is a market leader in juice and other food products in Bangladesh and exports to over 98 countries globally. For their juice products, Pran RFL employs marketing strategies such as product differentiation, branding, and advertising on television and billboards to target their core demographic of young people. They distribute their juices nationwide using distributors and mobile shops to make the products widely accessible to consumers.
Nestlé is the world's largest food company and produces many popular confectionery brands like Kit Kat, Polo, and Fox candies. The internship report discusses Nestlé's history starting in 1866, its expansion globally, research and development efforts, business review including its large milk collection network in Pakistan, and marketing strategies. It also examines the 4Ps of marketing for Nestlé confectionery products and provides recommendations to improve the business.
This presentation provides an overview of the marketing strategies of PRAN-RFL Group, a Bangladeshi manufacturer and trading company. It discusses the company's subsidiaries and areas of operation, which include culinary, snacks, juice, confectionery and other products. The presentation also outlines the company's positioning, distribution channels, pricing strategies, product marketing, advertising and promotion activities. It identifies the company's target market as young people and discusses strengths, weaknesses, opportunities and threats in a SWOT analysis. The presentation concludes by asking if there are any questions.
Nestle is a global food and beverage company founded in 1905 with headquarters in Switzerland. It has over 339,000 employees worldwide and annual sales of over $92 billion. Nestle has a large portfolio of popular brands including Nescafe, Nestea, KitKat, Smarties and over 2000 other brands. It produces products across categories like baby food, bottled water, coffee, dairy, pet food and snacks. Some of Nestle's top competitors include Danone, Mars, Unilever and Pepsi. The company focuses on leading and inspiring employees to add value to both the company and society.
Iwe have done the fundamental analysis of sugar industry in India. I've taken top 10 sugar company in India(Private Ltd mentioned in BSE and NSE). The financial analysis is done by referring the last 10 year annual report of each company.
The main objective is
To understand the current financial health of the company.
To analyze and compare financial position of top 10 companies.
To find the overall performance of the companies.
To analyze the financial ratios of each company.
Market potential of the company.
Training Report at Allahabad Canning Ltd.Abdul Rehman
Mango slices are produced by peeling, slicing and seeding mangoes, washing the slices, packing them in cans with sugar syrup, retorting the sealed cans, and labeling the finished product. Mango pulp is made by pulping overripe mangoes, straining and filtering the pulp, boiling it with sugar, and measuring the final total soluble solids content. Both products are stored in a food grade warehouse before distribution.
The document is a summer internship report submitted by Arpita Gupta for her Post Graduate Diploma in Business Management. The report details her internship project at Mother Dairy where she studied factors behind decreasing market share and consumer behavior. The report includes an organizational background of Mother Dairy, literature review on the current market scenario and Mother Dairy's supply chain, distribution channels, and processing. It also describes the products offered by Mother Dairy and provides sales data. The objectives of the study and research methodology are mentioned.
Calavenna Juices International Marketing PlanErica Swallow
This document provides a 4-stage marketing strategy for the international expansion of Calavenna Juices, a premium juice company, into a new foreign market. The stages include: 1) an initial screening of 18 countries, 2) analyzing country indicators to narrow the list to 10 countries, 3) evaluating product market factors to identify the top 3 countries, and 4) analyzing market infrastructure to select the United Kingdom. The primary objectives for expanding to the UK are to achieve high brand awareness and market penetration in London initially.
This document provides a strategic management analysis report on Engro Foods Limited submitted to Ma'am Sadia Parveen. It includes an overview of Engro Foods, its history, vision, mission, core values, facts and strategic objectives. It also analyzes Engro Foods' brand portfolio, income statement, balance sheet, Porter's Five Forces model, SWOT analysis, EFE matrix, IFE matrix, CPM, Space matrix, BCG matrix, IE matrix and QSPM. It concludes with the company's organizational structure and recommendations.
PRAN is the largest food and beverage processing company in Bangladesh. It has strong planning, organizing, leading, and controlling functions in its management. PRAN plans thoroughly with goals, strategies, and short-term targets. It involves employees in planning and allows flexibility. PRAN organizes its production system efficiently with standard processes. It has a clear organizational structure and leadership styles that vary based on employees and situations. PRAN motivates employees through rewards, promotions, and setting examples. It communicates changes well and increases productivity through target-oriented tasks.
This document summarizes the inventory management and supply chain processes of Shan Foods Pvt Ltd, a leading spice manufacturer in Pakistan. Shan Foods manages inventories of both finished goods and packaging materials using separate MRP systems. They have in-house warehouses located in major cities and over 150 vendors to ensure availability. Shan Foods implements just-in-time inventory management and material requirements planning to reduce costs and fulfill customer demand efficiently using forecasting and production scheduling. Their inventory management system tracks key metrics to optimize inventory levels and minimize related costs.
The document discusses the products and business portfolio of PRAN-RFL Group, one of the largest conglomerates in Bangladesh. PRAN-RFL Group started in 1980 with the mission to fight poverty and hunger, and has since expanded to include 17 associated companies in sectors like beverages, property, agriculture, plastics and more. The group's main brands are PRAN, which produces foods and beverages, and RFL, which manufactures cast iron, PVC and plastic products. The document provides details on the various food and non-food products under these brands, and discusses the group's marketing strategies like brand development, promotions and focus on customer needs. It also outlines the strengths, weaknesses and business divisions of
PRAN-RFL Group is a large conglomerate in Bangladesh with 17 associated companies in food and beverages, property, agro, and plastics. Their mission is to reduce poverty through profitable enterprises and employment. They produce a wide range of products from juices to building materials. PRAN has established strong brand recognition in Bangladesh and exports products to over 70 countries. While PRAN-RFL has strengths in distribution and resources, opportunities exist in exports, franchising abroad, and pursuing competitors' weak distribution channels.
The document is a marketing plan analysis for Mountain Dew in India. It provides an overview of the soft drink industry in India and analyzes Mountain Dew's position in the market. Key points covered include an industry analysis, company analysis of PepsiCo, competitor analysis of Coca-Cola, segmentation of Mountain Dew's target market as youth, and an analysis of Mountain Dew's marketing mix strategies.
This document provides an internship report on the service marketing of RFL Export department of PRAN-RFL Group. It includes an introduction to the organization, a description of the internship role and objectives of the report. It then discusses the GAPS model of service quality, identifying four gaps - the customer gap between expectations and perceptions, and four provider gaps: the listening gap, service design gap, service performance gap, and communication gap. For each provider gap, it analyzes key factors contributing to issues in meeting customer expectations within RFL Export.
The document provides information on Aridian Orange Juice, a new juice product being launched in Pakistan. The mission is to establish Aridian as the leading local source of healthy energy through freshly squeezed orange juice. The vision is to explore all of Pakistan while ensuring outstanding quality and customer satisfaction. Short term goals include becoming the best new juice shop and turning a profit in the first year.
Here is my report on PRAN-RFL group
// TEAM STARK //
- American International University Bangladesh -
Take Idea from this report but do not copy from this ...
Parle Agro is a leading Indian food and beverage company founded in 1984 that owns popular brands like Frooti, Appy, Hippo, and Bailey. The company has grown significantly from Rs. 250 crore 10 years ago to Rs. 1,500 crore currently. Parle Agro's success is attributed to continuous innovation in launching India's first products in various categories, aggressive business goals, and a focus on quality and customer satisfaction. The company follows a functional organizational structure and autocratic leadership style to achieve its vision of being the leader in its business.
Marketing Plan of a new product line for bangladeshHasan Sajjid
This document presents a marketing plan for Refresh Drinks BD Ltd., which manufactures fruit juices and drinks. The company aims to increase its market share, product line, and profits while better satisfying customers and creating brand awareness. Its target segments are kids, teens, youth, working people, and the travel industry. Competitors include Shezan, Nestle, RC, Pran, and AFBL. Strengths include updated technology, quality products, and reasonable prices. Weaknesses include being new to the industry and having a small distribution network. The marketing mix discusses products, competitive pricing, promotion through various media, and distribution channels.
Awareness Session On BRC - Global Standards for Food Saftey Farid Ud Din
The document provides information on the Global Standard for Food Safety (BRC) including its history, key characteristics, certification scope, grading system, and the contents of Section II which outlines the requirements. Some key points:
- BRC was originally developed in 1998 and is now called the Global Standard for Food Safety, based on HACCP.
- It focuses on quality, hygiene, safety and has a grading system (A+ to D) that determines surveillance audit frequency.
- Section II covers requirements like senior management commitment, the food safety plan (including HACCP, PRPs), food safety & quality management systems, site standards and more.
- There are fundamental clauses that are critical
PRAN-RFL Group is a leading food and beverage manufacturer in Bangladesh that entered the Indian market in 2009. They used several entry strategies, including exporting through distribution channels and subsidiaries, licensing, and direct investment with a new production plant in Tripura. Their marketing strategy focuses on product, price, place, and promotion. While facing some challenges like competition and legal issues, PRAN-RFL can strengthen its position in India by improving distribution, building its brand image, and participating in CSR activities. Joint ventures and monitoring entry strategies were recommended to ensure long term success in the large Indian market.
Pran RFL is a Bangladeshi conglomerate that operates in several industries including food processing, plastics, building materials, and more. The group aims to generate employment and improve livelihoods in Bangladesh. Pran RFL is a market leader in juice and other food products in Bangladesh and exports to over 98 countries globally. For their juice products, Pran RFL employs marketing strategies such as product differentiation, branding, and advertising on television and billboards to target their core demographic of young people. They distribute their juices nationwide using distributors and mobile shops to make the products widely accessible to consumers.
Nestlé is the world's largest food company and produces many popular confectionery brands like Kit Kat, Polo, and Fox candies. The internship report discusses Nestlé's history starting in 1866, its expansion globally, research and development efforts, business review including its large milk collection network in Pakistan, and marketing strategies. It also examines the 4Ps of marketing for Nestlé confectionery products and provides recommendations to improve the business.
This presentation provides an overview of the marketing strategies of PRAN-RFL Group, a Bangladeshi manufacturer and trading company. It discusses the company's subsidiaries and areas of operation, which include culinary, snacks, juice, confectionery and other products. The presentation also outlines the company's positioning, distribution channels, pricing strategies, product marketing, advertising and promotion activities. It identifies the company's target market as young people and discusses strengths, weaknesses, opportunities and threats in a SWOT analysis. The presentation concludes by asking if there are any questions.
Nestle is a global food and beverage company founded in 1905 with headquarters in Switzerland. It has over 339,000 employees worldwide and annual sales of over $92 billion. Nestle has a large portfolio of popular brands including Nescafe, Nestea, KitKat, Smarties and over 2000 other brands. It produces products across categories like baby food, bottled water, coffee, dairy, pet food and snacks. Some of Nestle's top competitors include Danone, Mars, Unilever and Pepsi. The company focuses on leading and inspiring employees to add value to both the company and society.
Iwe have done the fundamental analysis of sugar industry in India. I've taken top 10 sugar company in India(Private Ltd mentioned in BSE and NSE). The financial analysis is done by referring the last 10 year annual report of each company.
The main objective is
To understand the current financial health of the company.
To analyze and compare financial position of top 10 companies.
To find the overall performance of the companies.
To analyze the financial ratios of each company.
Market potential of the company.
Training Report at Allahabad Canning Ltd.Abdul Rehman
Mango slices are produced by peeling, slicing and seeding mangoes, washing the slices, packing them in cans with sugar syrup, retorting the sealed cans, and labeling the finished product. Mango pulp is made by pulping overripe mangoes, straining and filtering the pulp, boiling it with sugar, and measuring the final total soluble solids content. Both products are stored in a food grade warehouse before distribution.
Pran Food Company is one of the leading food and beverage companies in Bangladesh. It produces and markets various juices, dairy products, confectionery and other packaged foods. Pran aims to improve livelihoods and reduce poverty through profitable enterprises. It works directly with farmers through a contract farming model and has stringent quality control processes. The company has an established brand and exports its products to over 94 countries worldwide. The report focuses on analyzing Pran's recruitment and selection process from a theoretical and practical perspective.
This document presents an international marketing plan to export watermelon juice to the United Arab Emirates (UAE). The plan discusses selecting UAE as the target market, adapting the marketing mix for UAE, and implementing an export entry strategy. Key points of the plan include segmenting the UAE market by age and income, positioning the new watermelon juice product as high quality and reasonably priced, and distributing through a consumer marketing channel of manufacturer to wholesaler to retailer to distributor to consumer. The plan aims to establish the product in the UAE market through TV, radio, and internet advertising combined with an export strategy of either direct or indirect sales.
This document provides an overview of Varun Beverage (International) Ltd and PepsiCo's operations in India. Some key points:
- Varun Beverage Ltd is a franchise of PepsiCo and manufactures Pepsi brands in India.
- PepsiCo entered the Indian market in 1989 and has since grown to become one of the largest food and beverage companies in the country.
- PepsiCo owns and operates 40 bottling plants in India and sells over 200 million cases annually, generating $700 million in retail sales.
- PepsiCo's major brands sold in India include Pepsi, 7UP, Mirinda, Mountain Dew, Lay's, Doritos, Tropic
This document provides an overview and introduction to Varun Beverage (International) Ltd and PepsiCo. It discusses the history of soft drinks and PepsiCo, the brands and products offered by PepsiCo in India such as Pepsi, 7UP, and Aquafina. It also provides details about Varun Beverage Ltd, the organization structure of PepsiCo India, and the competitive landscape between PepsiCo and Coca-Cola in India. The document serves as an introduction and background for a project report on developing a marketing strategy through retail outlets for Varun Beverage Ltd in India.
This document provides an overview and introduction to Varun Beverage (International) Ltd and PepsiCo. It discusses the history of soft drinks and PepsiCo, the brands and products offered by PepsiCo in India including Pepsi, 7UP and Aquafina. It also provides details about the Japuria Group, RKJ Group and Varun Beverage Ltd, including information about the Goa plant. The document contains sections on the competitive landscape between Pepsi and Coke, promotions of the company, a SWOT analysis and achievements/awards. It includes tables of contents and executive summary.
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. Contents. [hide]. 1 History; 2 Pepsi-Cola trademark; 3 Rise; 4 Niche marketing
Mapro Product Presentation its history product rangeSurajPatil438627
Mapro Foods Pvt. Ltd is an Indian manufacturer of natural fruit products such as jams, confectioneries, squashes, and jellies. It was started in 1959 in Panchgani, Maharashtra as a family business making jams from strawberries and raspberries. Over 40 years later, it has expanded to multiple manufacturing units across India and exports products to over 12 countries. The company takes special care to ensure hygiene and quality in its production processes. It has over 500 employees and focuses on innovation and unique products like vegetarian jelly sweets and rose syrups.
PRAN-RFL Group is a large food and beverage processing and plastic manufacturing company in Bangladesh. It was founded in 1982 with the mission of reducing poverty and hunger through profitable enterprises. PRAN-RFL Group now has 17 associated companies producing juices, dairy products, biscuits, confectionaries, plastics, and other items. It is one of the largest exporters of processed agricultural products from Bangladesh. The company aims to expand its international brand recognition and presence globally. PRAN-RFL Group utilizes various marketing strategies including line extensions, brand extensions, and multi-brands to develop its portfolio of products and brands. It conducts SWOT and competitive analysis to strengthen its market position.
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
This document provides information about Rafhan, a Pakistani company that produces corn-based food and industrial products. It discusses Rafhan's introduction, vision, mission, financial highlights, SWOT analysis, and exports. Rafhan exports products like liquid glucose, cerelose, and starches to countries in the Middle East, Africa, and Asia. Its exports have increased over time, reaching 11.3% of net sales in 2007, partly due to reduced import tariffs in other countries as well as growing demand for standardized products under WTO agreements.
Euro Foods Successes Story - By BRAND GURUSOUMIIK MITRAA
"BRAND GURU" created "EURO FOODS" which is definitely a success story in the Snacks Food Industries as within a short period of time we have established this Brand to a great height..!! which is unique in Design ,Innovative Products & Packaging (1st Time 3D Packaging in Snacks Food Industries ) and also the 1st Time any Indian Snacks Food Brand has associated with "Disney Characters"
Engro Corporation is a Pakistani conglomerate with subsidiaries in fertilizers, foods, chemicals, energy and petrochemicals. Its major subsidiaries include Engro Fertilizers and Engro Foods. Engro Foods produces and markets dairy products under brands like Olpers Milk and Omore ice cream. It has invested in milk processing infrastructure and has offices across Pakistan as well as processing plants. The board of directors oversees Engro's operations and ensures affairs are managed competently.
Bambino Agro Industries Ltd is a leading producer of vermicelli in South Asia, with a household name in India. It has four manufacturing units across India equipped with modern facilities. The company focuses on R&D to develop new product lines and maintains stringent quality control. It has a large distribution network across India as well as exporting to various international markets. The report provides an overview of the company's background and operations, and recommends the stock as a potential investment.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
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1. 1 | P a g e
AVAILABLE AGRO-PROCESSED PRODUCTS IN BANGLADESH
1. Introduction:
According to the UN Food and Agriculture Organization (FAO), agro-
processing involves the transformation of products originating from
agriculture, forestry and fisheries. Agro-food processing involves primary and
secondary processing. The former is associated with processing of agricultural
products in their basic form and the latter requires conversion into final
products like jams, biscuits etc. The primary inputs for the industry include
crops, poultry and livestock, fishery and some forestry products. Since
Bangladesh is an agricultural country, the opportunity is unlimited in tapping
the export potentiality due to availability of the raw materials in our country.
Bringing a solution to post harvest losses, agro-processing industry has
opened a new avenue for the Bangladesh in the field of export earnings.
According to Export Promotion Bureau (EPB) data compiled by Bangladesh
Agro-Processors’ Association (BAPA), in the fiscal year 2017-18 Bangladesh
earned $371 million, up by 40.72%, which was $263.63 million the previous
year by exporting agro-processed food.
2. Food processing companies in Bangladesh:
Food industries in Bangladesh have been developed rapidly in recent years.
There are several agro in Bangladesh with PRAN being the largest. According
to Bangladesh Agro Processors Association (BAPA), there are around 250
processors however the list in not exhaustive as there are other processors
who are not members of the association. These processors produce a range of
items and sell their products both nationally and internationally. Export
destinations are primarily countries with large Bengali diaspora. The
processors are mostly engaged in processing of food products for which there
is a proven market; import trends and the significance of the local informal
processing are used as indicators to test the market potential.
The famous Companies like PRAN, SQUARE, ACI are exporting dissimilar food
products and frozen food profitably in many countries around the globe.
2. 2 | P a g e
These Food Companies are taking food industries of Bangladesh into a new
height. Food Companies of Bangladesh are meeting global standards in
quality, taste, and process of food manufacture. Here we have listed the top
most well-known food and beverage companies in Bangladesh.
List of most popular food processing companies currently active in
Bangladesh:
Sl.
NO.
Name of the Company Nature of Business Types of products
01 PRAN Foods Ltd. Manufacturer-
Exporter
Jam, Jell, Pickle, Bar, juice,
Sauce, Spices etc.
02 ACI Foods Ltd. Manufacturer-
Exporter
Basic spices, Mixed spices,
cereal, Oil
03 Square Food & Beverage
Ltd. (SFBL)
Manufacturer-
Exporter
Basic spices, Ready mix, Pulse
& cereal, Edible oil
04 BD foods Ltd. Manufacturer-
Exporter
Jam, Jelly, Sauce, Spices, Pickle
etc.
05 Ahmed food products Ltd. Manufacturer-
Exporter
Juice, Jam, Jelly, Pickle, Bar,
Spices etc.
06 Cocola food products Ltd. Manufacturer Fruit gel, Juice, Pickle, Fruit
candy etc.
07 Nicobena - Food and drinks
company Ltd.
Manufacturer Juice, Jam, Jelly, Pickle
08 City group Ltd. Manufacturer-
Exporter
Spices powder, rice, pickle,
mustard oil
09 Meghna Group Ltd. Manufacturer-
Exporter
Spices powder, rice, Pulse, oil
etc
10 Sajeeb Grouop Ltd. Manufacturer-
Exporter
Fruit drink, Jam, Jelly, Sauce
etc.
11 Danish food Ltd. Manufacturer-
Exporter
Spices, Candy ,Edible oil etc.
12 Prome agro food Ltd. Manufacturer-
Exporter
Spices, Jell, Pickle etc.
13 Golden harvest food Ltd Manufacturer Frozen vegetable
14 Mashud agro processing and
food products Ltd.
Manufacturer Frozen vegetables, spices,
15 IFAD Multi Products Ltd. Manufacturer-
exporter
Flour, Spices, oil, Pickle
16 MT agro food products Manufacturer-
exporter
All kinds of spices
17 Maa agro foods products Manufacturer Spices
3. 3 | P a g e
18 Eurocross frozen foods (bd)
ltd
Manufacturer-
exporter
Frozen vegetables
19 Bangladesh food export co. Exporter Frozen vegetables
20 Romania agro-vet Ltd. Manufacturer Agro products
21 Chittagong foods and
vegetables
Manufacturer Species, pickle
22 Bikram pur potato flakes
industries Ltd.
Manufacturer Potato flakes
Source: BANGLADESH AGRO-PROCESSORS’ASSOCIATION (BAPA). List of active member of BAPA (date:
31.01.2019)
2.1. PRAN Foods Ltd.
PRAN was born in the year 1981. A successful period of 5 years led to the
diversification of PRAN’s operations into agriculture in 1986 through contract
farming, with the coordination of AMCL (Agriculture Marketing Company
Limited).PRAN further cemented its place in the industry through a food
processing plant at Ghorashal in 1992. Coming through this period of
endeavor, PRAN has now established itself as one of the top manufacturing
companies and has set the grounds for development for any potentialities.
Vision: Improving Livelihood
Mission: Poverty & hunger are curses. Our aim is to generate employment
and earn dignity & self-respect for our compatriots through profitable
enterprises.
Product list:
Type of the product Name of the product
Fruit drink(juice)
(Produced in 3 factories situated in different
locations and 16 depots to carry out the
production and distribution movements.)
Fruitix, PRAN Mango Fruit Drink,
FruitFun Mango Fruit Drink, PRAN Joy
Mango Drink, PRAN Junior Mixed Fruit
Drink, PRAN Junior Fruit Drink, Latina
Apple
Jam & Jelly
(PRAN jam & jelly are processed from the
locally sourced fresh fruits for breakfast
tables around the world. These are
preferred by children which comes in
different flavors such as mango, apple etc.)
Apple Jelly, Canton Orange Marmalade,
PRAN Mango Jam, PRAN Mixed Fruit
Jam, PRAN Orange Jelly, PRAN
Pineapple Jam
4. 4 | P a g e
Type of the product Name of the product
Sauce PRAN Hot Tomato Sauce, The Chef Hot Tomato
Sauce
Spices & Herbs PRAN Garlic Powder, PRAN Ginger Powder,
PRAN Cumin Powder, PRAN Corn Flour Powder,
PRAN Custard Powder, PRAN Jeera Powder,
PRAN Chilli Powder, PRAN Garlic Paste, PRAN
Ginger Paste, PRAN Turmeric Powder, PRAN
Coriander Powder, PRAN Black Pepper Powder,
PRAN Curry Powder, PRAN Meat Masala.
Source: https://www.pranfoods.net
National and International frontier: Along with 16 factories in
Bangladesh, PRAN has an industrial unit in India and new units are going to be
opened in Nepal and UAE. It has got full-fledged offices, warehouse,
distribution vehicles and sales force with dedicated support in India, Malaysia,
UAE, KSA, Oman, Qatar, Ghana, USA, Canada, Spain, Italy, and Singapore.
With a dedicated team of 1500 people for global sales, PRAN is
enthusiastically aggressive to penetrate the international market and carries
the name to represent the company as the flagship food brand of Bangladesh.
Over 150% export growth proves demand for different PRAN products are
growing gradually around the world especially for the packaged agro foods
and drinks along with confectionary and snack items. Export region include
110 Countries 5 Geographic Region: SE Asia, Middle East, Africa, Europe and
North America.
2.2. ACI Foods Ltd.
Advanced Chemical Industries (ACI) Limited is one of the leading
conglomerates in Bangladesh, with a multinational heritage. They have a
mission to achieve business excellence through quality by understanding,
accepting, meeting and exceeding customer expectations. We follow
International Standards on Quality Management System to ensure consistent
quality of products and services to achieve customer satisfaction.
5. 5 | P a g e
Mission: ACI's Mission is to enrich the quality of life of the people through
responsible application of knowledge, technology and skills. ACI is committed
to the pursuit of excellence through world-class products, innovative
processes and empowered employees, to provide the highest level of
satisfaction to our customers.
Vision:
o Provide products and services of high and consistent quality, ensuring
value for money to our customers.
o Endeavour to attain a position of leadership in each category of our
businesses.
o Develop our employees by encouraging empowerment and rewarding
innovation..
o Attain a high level of productivity in all our operations through effective
utilisation of resources and adoption of appropriate technology.
o Promote inclusive growth by encouraging and assisting our distributors
and suppliers in improving efficiency.
o Ensure superior return on investment through judicious use of
resources and efficient operations, utilising our core competencies.
Product list:
Type of the product Name of the product
Juice Fun Fruitz Mango juice
PURE Spice Cumin Powder, Chilli Powder, Turmeric
Powder, Coriander Powder,
FUN candy Litchi Candy, Mango Candy, Tetul Candy
FUN chutney Mango Chutney, Mixed Fruit Chutney, Tetul
Chutney, Boroi Chutney
FUN Fried Snacks Fried Dal, Fried Peas,
Source: https://www.aci-bd.com
International Operation: After assuring its credentials in the food
industry of the country, ACI Limited began spreading its wings toward greater
interaction, integration and interdependence among people and organization
across borders with trust on becoming a global player in the international
market. ACI Limited started exporting food product in 1999. The quality of
ACI products, strengthened by its ISO 9001 certification, has brought
immediate success in Sri Lanka, Myanmar, Vietnam and Yemen.
6. 6 | P a g e
2.3. Square Food & Beverage Ltd.
Square has started its journey in 2000 as a member of Square Group, the
leading corporate house in Bangladesh. Within a short span of time, it has
been able to create a strong foothold in the market through its quality
products and customer services. For its obsession with quality management,
the company had obtained the international quality standard ISO 9001 in
2005.The company has introduced four popular brands in the market namely
Radhuni, Ruchi, Chashi and Chopstick.
Mission: The company want to be the world-class food products
manufacturer in Bangladesh by ensuring intrinsic quality products and
customer services with state-of-the-art technology and motivated employees.
Objectives:
o To continue to provide the very best of what the consumer wants
o To explore new segments of market and to cater to it
o To continue to assure intrinsic quality of hygienic food products
o To enhance consumers' standard of food habit
o To ensure that the products are available at consumers' doorsteps
o To enhance the strength and skill of the organization that will
contribute to company's increasing growth both in domestic and global
markets
Product list:
Type of the product Name of the product
Ruchi Chutney Olive Chutney, Mango Chutney, Tamarind
Chutney, Boroi Chutney, Mixed Chutney
Ruchi Jam Ruchi Orange Jam, Ruchi Mixed Fruit Jam
Ruchi Pickle Mango Pickle, Olive Pickle, Mixed Pickle,
Garlic Pickle, Chalta Pickle.
Ruchi Sauce Tamarind Sauce, Red Chilli Sauce, Tomato
Ketchup, Hot Tomato Sauce.
Radhuni spices Radhuni Chilli Powder, Coriander Powder,
Cumin Powder, Hathazari Powder, Turmeric
Powder, Kasundi.
Source: https://www.sfbl.com.bd
7. 7 | P a g e
National and global presence: Square Food & Beverage Limited is
strengthening its export operations to become a high performing global player
by supplying quality food products at reasonable price. Its products comply
with international phyto-sanitary requirements. Starting its first export to
South Korea in 2002, the company is currently exporting the products with
international standards in 30 countries around the world which includes
Australia, Europe, North America, Africa and Asia.
Global market Retail Network in Bangladesh
2.4. BD foods Ltd.
BD Foods Ltd is a leading Bangladeshi agricultural food producing company
offering healthy, nutritious and hygienic products. They are committed to
harnessing the best agro-based resources of Bangladesh from genuine
growers at a fair price. Our purpose is to consistently improve the choice of
consumers with the most captivating food products from Bangladesh.
Vision & mission: Quality, reliability and consumer satisfaction are the
cornerstones of our business. BD Foods Ltd consistently excels in compliance
with both domestic and international regulations of food safety and hygiene.
Ensure that the highest standards of hygiene and nutritional safety are taken
care of throughout the processes of procurement, storage, processing,
packaging, transportation and distribution so that products are in a premium
condition when received by our consumers.
8. 8 | P a g e
Product list:
Type of the product Name of the product
BD Pickles & chutneys Mango Pickle, Olive Pickle, Mixed Pickle, Garlic
Pickle, Satkora Pickle, Baukul Pickle, Tamarind
Chutney, Mango Chutney, Boroi Chutney, Mixed
Fruit Chutney, Olive Chutney, Amloki Chutney.
BD Jam, jelly & sauce Pineapple jam, Mango Jam, Mixed Fruit Jam,
Orange Jelly, Tomato Sauce, Tamarind Sauce,
Chilli Sauce, Green Chilli Sauce, Soya Sauce,
Mango Bar.
BD Spices Turmeric powder, Chilli Powder, Coriander
Powder, Cumin Powder, Curry powder, Garam
Masala, Panchforon
BD Snacks Fried Peanut, fried dal, Fried peas, chick peas
Source: bdfoods.com.bd
Export: BD foods have sale centres in USA, UK, Italy, UAE and Australia.
2.5. Ahmed Foods Product Ltd.
Since the beginning, Ahmed Food has started with only four categories of
products which are Jam, Jelly, Pickle and Sauce with a very small product line.
In fact it is the first recognized food industry in private sector in Bangladesh.
As the company gained acceptance from the consumers through its superior
quality, the company had grown tremendously being a pioneer. The company
was the first authorized producer of Diabetic Food Products that are Sugar
Free,
Vision & mission: Ahmed Food’s main vision is to never compromise with
quality, towards maintaining the position of market leader and sustaining it
and then reach to the global market. Ahmed Food dedicates its perpetual life
to serve the mankind by providing them with the best possible food as it is the
primary necessity of mankind and it is for the kind acceptance of people that
Ahmed has come so far.
9. 9 | P a g e
Products list:
Source: https://www.ahmedfood.com
3. Scope of agro-food processing in Bangladesh:
Bangladesh is an agricultural country and agriculture sector is the single
largest contributor to GDP.
Crop production system is highly labor intensive and there is an
abundance of labor in the country.
Agro-food processing sector is the largest source of employment for
skilled and unskilled labor.
Favorable natural environment generally exists throughout the year for
crop production in our country.
Agricultural commodities are the main sources of nutrition including
protein, minerals and vitamins
Agricultural commodities have comparatively higher value addition.
As there is limitation in storage of fresh product so processing of
products minimize loss of agricultural produce.
Handling of processed product is easy than fresh products.
Earn foreign currency by exporting processed agro-product.
Type of the product Name of the product
Jelly Orange jelly, Pineapple jelly, Guava jelly,
Mixed fruit jelly.
Diabetic Jelly Diabetic guava jelly, Diabetic apple jelly,
Diabetic orange jelly.
Jam Apple jam, Mango jam, Pineapple jam, Mixed
fruit jam.
Sauce Tomato ketchup, Chili sauce, Garlic sauce,
Soya sauce, Tomato sauce, Green chili,
Tamarind sauce.
Pickles Lemon pickle, Amla pickle, Mango pickle,
Chili pickle, Olive pickle, Satkora pickle,
Mixed pickle.
Spices Ginger powder, Garlic powder, Chili powder,
Turmeric powder.
Paste Garlic paste, Ginger paste.
10. 10 | P a g e
4. Challenge of agro-food processing in Bangladesh:
Challenges include non-tariff barriers in exporting goods to our neighboring
countries, lack of post harvesting storage capacity, lack of capital, lack of
modern technology, lack of government facilities in this sector.
Non-tariff barriers are the great challenge for Bangladesh with neighbor
countries such as India and Nepal. Bangladesh government has to move for
bilateral talks to remove this through negotiation and agreements.”
Since Bangladesh does not have the testing lab facilities for getting recognition
to enter into the global markets, it is another big challenge to meet the
international standard requirement It takes time and spends a lot of money to
get testing certification from other countries. So, the government has to
ensure lab testing facilities to the processors, he added.
5. Current status of Export of Agro-Processed Products:
At present the export value of the agro-processed products by Bangladesh
Agro-Processors’ Association (BAPA) members is 371 Mill US$ in 2017-2018
and the value of Agricultural Products is 673.7 Mill US$ in 2016-2017 (source
EPB). This value was 12.31 Mill US$ in 2005-2006 from that present export is
comparatively more and the export of agro-processed products is being
increased in every year. This credit goes to the agro processing sector and the
country.
Major agro processed food exported
country
Exported agro processed product
11. 11 | P a g e
6. Conclusion:
The food industry is an exceedingly productive and stable industry. Food is a
fundamental need of each human being consequently making it an inelastic
product for all purchasers, in this way, unmistakably this industry will
undoubtedly wind up terminated rather develop.
This is the time for developing the agro-processing sector in the country for
processing the surplus crops after consumption, establishing many agro-
processing industries throughout the country, vast employment of the
unemployed educated person and with a view to graduating Bangladesh
Middle Income Country. The agriculture sector is the single largest
contributor to income and employment generation and a vital element in the
country’s challenge to achieve self-sufficiency in food production reduce rural
poverty and foster sustainable economic development. The Government has
therefore accorded highest priority to this sector to enable the country to
meet these challenges and to make this sector commercially profitable.
7. References:
https://www.pranfoods.net
https://www.aci-bd.com
https://www.sfbl.com.bd
https://www.ahmedfood.com
bdfoods.com.bd
http://www.bapabd.org/
Agro‐processed industry in Bangladesh. (n.d.). 1st ed. [ebook] Dhaka.
Available at: http://www.hortex.org/Employment%20and%20GDP
Agroprocessed_171113.pdf