A showcase of great video campaigns from around the world
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Pascal Zähner, managing director EMEA, Exponential presentation from Tribal Fusion's Big Digital Landscape Event in Dubai, May 2012
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Alain Heureux presentation at the Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
Set For Growth: examining the prospects for digital advertising marketing evolution in the Middle East
AdChoices IAB Forum Presentation
This document discusses a company's experience with AdChoices, a self-regulatory program for online advertising. It provides details on industry awareness of AdChoices, how the company implemented it, and some issues uncovered. Usage rates show very low click-through and opt-out rates. Suggestions are given around improving descriptions of AdChoices and companies for users.
Insights Presentation: ad:tech New Delhi
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
Tribal Fusion Insights Roadshow
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients by discovering new audiences, identifying users who were not converting, and delivering conversions through look-alike modeling. The document concludes by explaining that Insights Services offers a self-serve web tool to help advertisers and agencies reduce wastage and extend their audiences through data-driven insights.
Tribal Fusion Insights Roadshow Oct 2011
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients: 1) Identifying undiscovered customer segments for a telecom company; 2) Filtering out job site visitors who were not actively job searching; 3) Building a look-alike model to lower customer acquisition costs for a bank seeking new retirement accounts when traditional targeting failed. The document concludes by introducing a self-serve web tool that allows advertisers to efficiently analyze user behavior and target audiences.
Tribal Fusion Insights Roadshow Oct 2011
Tribal Fusion Insights uses data to help advertisers better understand their audiences and make smarter marketing decisions. The presentation discusses how data can improve campaign performance and optimize spending. Examples will be provided of advertisers who partnered with Tribal Fusion Insights to gain insights about their audiences and address marketing challenges. The speaker, Andrew Newman, has over a dozen years of experience in strategic and analytical roles, previously managing Yahoo's Strategic Data Solutions group in Europe.
Advertising to today's video gamers
The document discusses using digital insights and data to understand video game audiences. It summarizes research from Tribal Fusion and YouGov on the Battlefield 3 game that found:
1) Online channels are the most important for driving awareness, consideration, and purchase of video games.
2) Awareness is driven by large, high impact online formats.
3) Consideration occurs online through customized ads.
4) Purchase data from online behaviors can be used to personalize retargeting and drive purchases.
Attribution Roadshow Q3 2011
This document discusses attribution, which is determining which marketing activities are responsible for generating results like sales or leads. It explains that poor attribution can lead to overpaying for conversions by crediting the wrong activities. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to accurately track user interactions across channels.
Attribution Roadshow Q3 2011
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
Attribution Roadshow Q3 2011
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
Profiling Video Gamers August 2011
The document profiles video gamers based on a survey conducted by YouGov on behalf of Tribal Fusion. It finds that the average male gamer is 26 years old, prefers action/adventure and first person shooter games, and most commonly owns an Xbox 360, PlayStation 3 or PC. The average female gamer is 25 years old, prefers puzzle and action/adventure games, and most commonly owns a Nintendo Wii, PC or Nintendo DS. The document also provides profiles of typical Xbox and PlayStation gamers.
IAB Retail Conference Deck
Michael Pearmain discusses understanding customer engagement with retail brands online. He examines how retail has changed and how data can help optimize monetization through identifying anchor purchases and behaviors to better understand audiences. A case study demonstrates how data allows retailers to get more money from customers' wallets by recognizing that the customer is not always who they initially think.
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Social vs Facebook. Is the Facebook page enough as a digital channel for a br...
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...
Achieving optimum scale and efficient acorss multiple devices
Achieving optimum scale and efficient acorss multiple devices
Audience Efficiency: A New Way To Think About Ad Targeting
Audience Efficiency: A New Way To Think About Ad Targeting
Recently uploaded
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
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GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
A showcase of great video campaigns from around the world
- 1. Pascal Zähner Managing Director, EMEA www.exponential.com 1
- 3. www.exponential.com 3
- 5. www.exponential.com 5
- 7. www.exponential.com 7
- 8. Exponential is… A leading global provider of advertising intelligence and end-to-end digital media solutions to brand advertisers. Advertising Intelligence 8
- 9. Data and technology Our e-X Advertising Intelligence Platform combines world-class data and technology to help brands find and reach their prospective customers and connect with them using highly engaging creative advertising formats that are delivered across display, video and mobile, on a global scale. Advertising Intelligence 9
- 10. Audience Engagement Our audience engagement divisions include: •Tribal Fusion display advertising provider •Firefly Video brand engagement platform •AdoTube in-stream video advertising specialist •AppSnack in-app mobile advertising provider Advertising Intelligence 10
- 11. Global scale Exponential Inc. is headquartered in Emeryville, California since its foundation in 2001, and with its 800 employees offers solutions in more than 25 countries worldwide on 6 continents. Advertising Intelligence 11
- 12. Where are we coming from?
- 13. Where is Exponential today?
- 14. CAMPAIGN SHOWCASE FROM AROUND THE WORLD Deepali Rao Senior Business Director, Tribal Fusion UAE Advertising Intelligence 14
- 15. Firefly Video • WORLD-CLASS TARGETING: Powered by one of the world’s largest ad networks to target precisely the right audiences, at scale • GUARANTEED ENGAGEMENT: User- initiated format and CPE pricing means you only pay for your audiences’ active attention • UNLIMITED INTERACTIVITY: Push multiple calls to action, including product information, social engagement, and in-unit conversion Advertising Intelligence 15
- 16. •Country - US •Campaign objective - promote Facebook page •Campaign performance - high user interest - average time spent by user +45 seconds Advertising Intelligence 16
- 17. • Countries - US & UK • Campaign objective: - brand awareness - conversions • Campaign performance: - achieved 9% CTR Advertising Intelligence 17
- 18. • Country - Spain • Campaign objective: - awareness for film release • Performance of campaign: - high user interest 100% video view = +50% - average CTR 19.93% Advertising Intelligence 18
- 19. • Country • Campaign objective: - create awareness of hotel amenities • Performance of campaign: - 100% video views = +38% - CTR 5.58% Advertising Intelligence 19
- 20. • Country • Campaign objective: - create awareness about the new PS Vita amongst gamers • Performance of campaign: - Max number of engagements from Gaming Channel with average CTR of 4% Advertising Intelligence 20
Editor's Notes
- Digital has previously focused and had most success on delivering only on the buy part of the purchase funnel. Exponential ’ s mission is to help advertisers deliver on the know and love phases as their customers continue to shift to digital channels.