This document discusses how Tribal Fusion Insights analyzed data on over 1.1 million user profiles across Europe and other countries to identify behavioral patterns and over 12,000 statistically significant predictors of interest in various Olympic sports. It then provides examples of insights discovered about fans of different sports in countries like Australia, the United States, India, and Canada. The document also shares case studies of companies that used these insights in various marketing applications such as understanding customer segments, sales drivers, and seasonal trends.
The document provides information on Irn-Bru, a popular soft drink in Scotland. It discusses Irn-Bru's main competitors, Coca-Cola and Pepsi, and how they established themselves in the market. Coca-Cola became known as a premium brand through careful marketing strategies in the late 19th century. Pepsi also grew its brand through promotions, celebrity endorsements, and competitive pricing. The document also presents results of primary market research, finding that Irn-Bru's core audience is males aged 25-39 in Scotland, and that it is the most popular drink in that region despite competition from global brands.
Fila is an Italian sportswear company founded in 1911 that designs shoes and apparel. It was sold to US and South Korean companies in the 2000s. Fila focuses on sneakers, tennis apparel, and other athletic clothing. In recent years, Fila has tried to make a fashion comeback by collaborating with designers and holding runway shows. It aims to capitalize on the vintage sportswear trend while expanding its brand image. Fila sees opportunities to regain relevance after focusing primarily on tennis for decades.
Across Media and Device: Monetizing advertising inventory in display, video a...Tribal Fusion
Rick Abell, VP for publisher delivery for Exponential, delivers a presentation at the AdMonster Publisher Forum in Vienna 19th June on "Across Media and Device: Monetizing advertising inventory in display, video and mobile"
This document summarizes the results of an analysis conducted by an international panel on the treatment of ureteral calculi. The panel reviewed literature on various treatment modalities and analyzed outcomes data to develop guidelines. Key findings include:
1) Shock-wave lithotripsy (SWL) and ureteroscopy (URS) remain the primary treatment options for symptomatic ureteral stones when removal is needed.
2) Medical expulsive therapy (MET) can help facilitate spontaneous stone passage.
3) Outcomes like stone-free rates, number of procedures, and complication rates varied significantly between studies for each treatment.
4) Guidelines were developed covering treatment recommendations for stones of different sizes
This document discusses attribution, which is determining which marketing activities are responsible for generating results like sales or leads. It explains that poor attribution can lead to overpaying for conversions by crediting the wrong activities. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to accurately track user interactions across channels.
Los clientes pueden clasificarse en tres tipos: clientes leales, clientes indiferentes y clientes insatisfechos. Los clientes leales son los más valiosos ya que repiten compras y recomiendan la marca. Los clientes indiferentes no son ni leales ni desleales, por lo que es importante trabajar para convertirlos en leales. Los clientes insatisfechos deben ser atendidos para resolver quejas y recuperar su lealtad.
Exponential is an advertising intelligence company that uses data and technology to help brands reach audiences online. It has divisions that apply advertising intelligence to deliver engaging campaigns across digital channels to over 450 million unique users worldwide. Exponential serves major brands in industries like automotive, consumer goods, technology, retail, travel, and telecom. While it aims to drive high campaign performance, Exponential warns that what you measure is not always meaningful, clicks can be misleading metrics, models are simplifications, and attribution is too late - companies should instead focus on understanding their audiences.
The document provides information on Irn-Bru, a popular soft drink in Scotland. It discusses Irn-Bru's main competitors, Coca-Cola and Pepsi, and how they established themselves in the market. Coca-Cola became known as a premium brand through careful marketing strategies in the late 19th century. Pepsi also grew its brand through promotions, celebrity endorsements, and competitive pricing. The document also presents results of primary market research, finding that Irn-Bru's core audience is males aged 25-39 in Scotland, and that it is the most popular drink in that region despite competition from global brands.
Fila is an Italian sportswear company founded in 1911 that designs shoes and apparel. It was sold to US and South Korean companies in the 2000s. Fila focuses on sneakers, tennis apparel, and other athletic clothing. In recent years, Fila has tried to make a fashion comeback by collaborating with designers and holding runway shows. It aims to capitalize on the vintage sportswear trend while expanding its brand image. Fila sees opportunities to regain relevance after focusing primarily on tennis for decades.
Across Media and Device: Monetizing advertising inventory in display, video a...Tribal Fusion
Rick Abell, VP for publisher delivery for Exponential, delivers a presentation at the AdMonster Publisher Forum in Vienna 19th June on "Across Media and Device: Monetizing advertising inventory in display, video and mobile"
This document summarizes the results of an analysis conducted by an international panel on the treatment of ureteral calculi. The panel reviewed literature on various treatment modalities and analyzed outcomes data to develop guidelines. Key findings include:
1) Shock-wave lithotripsy (SWL) and ureteroscopy (URS) remain the primary treatment options for symptomatic ureteral stones when removal is needed.
2) Medical expulsive therapy (MET) can help facilitate spontaneous stone passage.
3) Outcomes like stone-free rates, number of procedures, and complication rates varied significantly between studies for each treatment.
4) Guidelines were developed covering treatment recommendations for stones of different sizes
This document discusses attribution, which is determining which marketing activities are responsible for generating results like sales or leads. It explains that poor attribution can lead to overpaying for conversions by crediting the wrong activities. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to accurately track user interactions across channels.
Los clientes pueden clasificarse en tres tipos: clientes leales, clientes indiferentes y clientes insatisfechos. Los clientes leales son los más valiosos ya que repiten compras y recomiendan la marca. Los clientes indiferentes no son ni leales ni desleales, por lo que es importante trabajar para convertirlos en leales. Los clientes insatisfechos deben ser atendidos para resolver quejas y recuperar su lealtad.
Exponential is an advertising intelligence company that uses data and technology to help brands reach audiences online. It has divisions that apply advertising intelligence to deliver engaging campaigns across digital channels to over 450 million unique users worldwide. Exponential serves major brands in industries like automotive, consumer goods, technology, retail, travel, and telecom. While it aims to drive high campaign performance, Exponential warns that what you measure is not always meaningful, clicks can be misleading metrics, models are simplifications, and attribution is too late - companies should instead focus on understanding their audiences.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
The document discusses strategies for successful digital campaigns. It provides case studies of companies that saw increases in key metrics like traffic, revenue, and customer engagement through their digital campaigns. Specifically, it discusses how Jumeirah saw a 50% increase in organic revenue through search optimization and social media integration. It also discusses how Coca-Cola engaged more teens through a personalized content marketing program. Finally, it outlines how Sony grew brand awareness and preference for its Xperia phones through a video content campaign that inspired and engaged existing customers.
This document discusses the digital value proposition from the perspectives of T-Mobile UK and MEC. It outlines their view of paid, owned, and earned media and how brands can use real-time technology, media, and messaging to better predict and react to customer behavior. It also provides an example of how T-Mobile UK leveraged its "Full Monty" plan across paid, owned, and earned channels to drive a 60% increase in plans sold and a 17% increase in contract value.
Achieving optimum scale and efficient acorss multiple devicesTribal Fusion
The document discusses digital advertising and audience engagement. It describes how Steve Jobs transformed computers from utilitarian tools to beautiful objects used for many purposes. It then discusses achieving optimal scale and efficiency across devices. The rest of the document discusses how the TribalFusion platform uses their premium publisher network and audience data to help clients reach and engage audiences through relevant ads. It also outlines their approach to measuring the four aspects of engagement: involvement, interaction, intimacy, and influence.
Alain Heureux presentation at the Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
Set For Growth: examining the prospects for digital advertising marketing evolution in the Middle East
This document discusses a company's experience with AdChoices, a self-regulatory program for online advertising. It provides details on industry awareness of AdChoices, how the company implemented it, and some issues uncovered. Usage rates show very low click-through and opt-out rates. Suggestions are given around improving descriptions of AdChoices and companies for users.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients by discovering new audiences, identifying users who were not converting, and delivering conversions through look-alike modeling. The document concludes by explaining that Insights Services offers a self-serve web tool to help advertisers and agencies reduce wastage and extend their audiences through data-driven insights.
Tribal Fusion Insights Roadshow Oct 2011Tribal Fusion
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients: 1) Identifying undiscovered customer segments for a telecom company; 2) Filtering out job site visitors who were not actively job searching; 3) Building a look-alike model to lower customer acquisition costs for a bank seeking new retirement accounts when traditional targeting failed. The document concludes by introducing a self-serve web tool that allows advertisers to efficiently analyze user behavior and target audiences.
Tribal Fusion Insights Roadshow Oct 2011Tribal Fusion
Tribal Fusion Insights uses data to help advertisers better understand their audiences and make smarter marketing decisions. The presentation discusses how data can improve campaign performance and optimize spending. Examples will be provided of advertisers who partnered with Tribal Fusion Insights to gain insights about their audiences and address marketing challenges. The speaker, Andrew Newman, has over a dozen years of experience in strategic and analytical roles, previously managing Yahoo's Strategic Data Solutions group in Europe.
The document discusses using digital insights and data to understand video game audiences. It summarizes research from Tribal Fusion and YouGov on the Battlefield 3 game that found:
1) Online channels are the most important for driving awareness, consideration, and purchase of video games.
2) Awareness is driven by large, high impact online formats.
3) Consideration occurs online through customized ads.
4) Purchase data from online behaviors can be used to personalize retargeting and drive purchases.
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
The document profiles video gamers based on a survey conducted by YouGov on behalf of Tribal Fusion. It finds that the average male gamer is 26 years old, prefers action/adventure and first person shooter games, and most commonly owns an Xbox 360, PlayStation 3 or PC. The average female gamer is 25 years old, prefers puzzle and action/adventure games, and most commonly owns a Nintendo Wii, PC or Nintendo DS. The document also provides profiles of typical Xbox and PlayStation gamers.
Michael Pearmain discusses understanding customer engagement with retail brands online. He examines how retail has changed and how data can help optimize monetization through identifying anchor purchases and behaviors to better understand audiences. A case study demonstrates how data allows retailers to get more money from customers' wallets by recognizing that the customer is not always who they initially think.
Michael Pearmain discusses understanding customer engagement with retail brands online. He examines how retail has changed through data optimization and monetization. A case study looks at a retail brand that used behavioral data and contextualization to identify customer behaviors and insights, helping the brand understand its audience beyond initial assumptions and get the most value from customers' spending.
This document discusses how fast-moving consumer goods (FMCG) companies can use digital media to better engage with and understand customers. It notes that digital media allows companies to measure engagement, understand diverse audiences, and have conversations. A case study shows how an FMCG company used its website to learn more about customers than point-of-sale information revealed. The document recommends considering an engagement phase online to align with branding, understanding one's audience beyond assumptions, and creating measurable digital experiences.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
The document discusses strategies for successful digital campaigns. It provides case studies of companies that saw increases in key metrics like traffic, revenue, and customer engagement through their digital campaigns. Specifically, it discusses how Jumeirah saw a 50% increase in organic revenue through search optimization and social media integration. It also discusses how Coca-Cola engaged more teens through a personalized content marketing program. Finally, it outlines how Sony grew brand awareness and preference for its Xperia phones through a video content campaign that inspired and engaged existing customers.
This document discusses the digital value proposition from the perspectives of T-Mobile UK and MEC. It outlines their view of paid, owned, and earned media and how brands can use real-time technology, media, and messaging to better predict and react to customer behavior. It also provides an example of how T-Mobile UK leveraged its "Full Monty" plan across paid, owned, and earned channels to drive a 60% increase in plans sold and a 17% increase in contract value.
Achieving optimum scale and efficient acorss multiple devicesTribal Fusion
The document discusses digital advertising and audience engagement. It describes how Steve Jobs transformed computers from utilitarian tools to beautiful objects used for many purposes. It then discusses achieving optimal scale and efficiency across devices. The rest of the document discusses how the TribalFusion platform uses their premium publisher network and audience data to help clients reach and engage audiences through relevant ads. It also outlines their approach to measuring the four aspects of engagement: involvement, interaction, intimacy, and influence.
Alain Heureux presentation at the Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
Set For Growth: examining the prospects for digital advertising marketing evolution in the Middle East
This document discusses a company's experience with AdChoices, a self-regulatory program for online advertising. It provides details on industry awareness of AdChoices, how the company implemented it, and some issues uncovered. Usage rates show very low click-through and opt-out rates. Suggestions are given around improving descriptions of AdChoices and companies for users.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients by discovering new audiences, identifying users who were not converting, and delivering conversions through look-alike modeling. The document concludes by explaining that Insights Services offers a self-serve web tool to help advertisers and agencies reduce wastage and extend their audiences through data-driven insights.
Tribal Fusion Insights Roadshow Oct 2011Tribal Fusion
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients: 1) Identifying undiscovered customer segments for a telecom company; 2) Filtering out job site visitors who were not actively job searching; 3) Building a look-alike model to lower customer acquisition costs for a bank seeking new retirement accounts when traditional targeting failed. The document concludes by introducing a self-serve web tool that allows advertisers to efficiently analyze user behavior and target audiences.
Tribal Fusion Insights Roadshow Oct 2011Tribal Fusion
Tribal Fusion Insights uses data to help advertisers better understand their audiences and make smarter marketing decisions. The presentation discusses how data can improve campaign performance and optimize spending. Examples will be provided of advertisers who partnered with Tribal Fusion Insights to gain insights about their audiences and address marketing challenges. The speaker, Andrew Newman, has over a dozen years of experience in strategic and analytical roles, previously managing Yahoo's Strategic Data Solutions group in Europe.
The document discusses using digital insights and data to understand video game audiences. It summarizes research from Tribal Fusion and YouGov on the Battlefield 3 game that found:
1) Online channels are the most important for driving awareness, consideration, and purchase of video games.
2) Awareness is driven by large, high impact online formats.
3) Consideration occurs online through customized ads.
4) Purchase data from online behaviors can be used to personalize retargeting and drive purchases.
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
The document profiles video gamers based on a survey conducted by YouGov on behalf of Tribal Fusion. It finds that the average male gamer is 26 years old, prefers action/adventure and first person shooter games, and most commonly owns an Xbox 360, PlayStation 3 or PC. The average female gamer is 25 years old, prefers puzzle and action/adventure games, and most commonly owns a Nintendo Wii, PC or Nintendo DS. The document also provides profiles of typical Xbox and PlayStation gamers.
Michael Pearmain discusses understanding customer engagement with retail brands online. He examines how retail has changed and how data can help optimize monetization through identifying anchor purchases and behaviors to better understand audiences. A case study demonstrates how data allows retailers to get more money from customers' wallets by recognizing that the customer is not always who they initially think.
Michael Pearmain discusses understanding customer engagement with retail brands online. He examines how retail has changed through data optimization and monetization. A case study looks at a retail brand that used behavioral data and contextualization to identify customer behaviors and insights, helping the brand understand its audience beyond initial assumptions and get the most value from customers' spending.
This document discusses how fast-moving consumer goods (FMCG) companies can use digital media to better engage with and understand customers. It notes that digital media allows companies to measure engagement, understand diverse audiences, and have conversations. A case study shows how an FMCG company used its website to learn more about customers than point-of-sale information revealed. The document recommends considering an engagement phase online to align with branding, understanding one's audience beyond assumptions, and creating measurable digital experiences.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
6. This is how we did it...
Behavioural patterns We found over 12,000 Then compared these
for over 1.1 million statistically significant predictors across
user profiles across the predictors that sports and regions to
EU and 6 further identified Olympic see what our Olympic
countries sports fans tourists may be like
WWW.TRIBALFUSION.COM PAGE 6
7. Maybe the Euro will collapse before the games so
we’ll have less tourists... But who in the UK is most
likely to know if Greece (or Spain or Portugal) are
solvent?
a) A Basketball Fan
b) A Tennis Fan
c) A Track Fan
d) A Football Fan
The Tennis fans are older, better educated
and 7 times more likely to be looking at news
WWW.TRIBALFUSION.COM PAGE 7
8. The guy standing next to you at the pub seems
flushed whilst he challenges you to a game of
snooker. You try and guess what he’s been up too...
a) Playing golf
b) Fresh from his afternoon swim
c) Cycling
d) Drinking all day
Golf fans are 17 times more likely to be snooker
fans (and least likely to be swimmers or cyclers)
WWW.TRIBALFUSION.COM PAGE 8
9. Lets take a short tour of the fan world...
WWW.TRIBALFUSION.COM PAGE 9
10. Australia
Anyone for a beer? The next Gordon Ramsey?
Australian swim fans are 22 times more likely to Australian Kayakers are 29 times more likely to be
be interested in nightlife looking for kitchen appliances
WWW.TRIBALFUSION.COM PAGE 10
11. United States
How would you like
Go Go Gadget... bike?
that cooked?
America is home to a lot of adult BMX fans, who American golf fans are 15 times more likely to be
are 15-25 times more likely to be interested in interested in going out for a steak
technology
WWW.TRIBALFUSION.COM PAGE 11
12. India
Keep fit Do you have the time?
Indian swim fans are 22 times more likely to be Indian volleyball fans are 23 times more likely to
looking at fitness topics and 8 times more likely to be looking at luxury watches online
be buying health products
WWW.TRIBALFUSION.COM PAGE 12
13. Canada
Care for a round of....
Who knew? Kayaking?
Canada was the only country that had enough Kayaking fans in Canada are 6 times more likely to
badminton fans to make any statistical predictions be a business executive
WWW.TRIBALFUSION.COM PAGE 13
15. We came up with it but it’s a Indian football fans are 10 The Europeans like cycling a lot
Canadian game now times more likely to be more than we do
interested in David Beckham
WWW.TRIBALFUSION.COM PAGE 15
16. So why are we doing this again....?
WWW.TRIBALFUSION.COM PAGE 16
19. A few interesting insights...
Our swim fans are Our tennis fans Cycling fans are more likely
likely to be parents really like reality TV to be computer geeks
WWW.TRIBALFUSION.COM PAGE 19
20. Insights in
Practice
WWW.TRIBALFUSION.COM PAGE 20
21. Understanding Real Convertors
An online recruitment management company
wanted to understand who simply signed up to
the website and who posted their CV’s
Engineers / Programmers
First Home Buyer Casual
Games
Post
Retirement
Service Sector
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22. Understanding Sales Drivers
An online clothing retailer was looking to better
understand its main sales drivers
Targeting Criteria x Lift
Shoes 777
Footwear 777
We found that:
Men 708
Clothes 660
• Footwear was the anchor purchase
KTM 556
eCommerce 528 • No Women's apparel
Mitsubushi… 509
• Interest in tech suggesting early adopters
Univercell 494
• Interested in cars and clothes
Startups 494
Jeep 488
Hummer 487
Nissan 480
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23. Understand Seasonal Trends
An online multi purpose retailer discovered that throughout
the year it was the go to for gadgets with a predominantly
male audience behaviours
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
But in the run up to Christmas, shoppers were more likely to be
the female heads of households in a hurry!
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24. Intelligent Marketing Segmentation
An insurance provider offered two very different types of cover
that appealed to very different types of person...
Comprehensive High-Excess
Plan Plan
Autos
Behaviours
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