Driving Digital in the MENA region
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Rayan Karaky, chief digital officer at Vivaki, presentation from the Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
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Driving Digital in the MENA region
- 1. DIGITAL IN MENA Rayan Karaky Chief Digital Officer – MENA Starcom MediaVest Group
- 2. THE FOUR QUESTIONS YOU NEED TO ASK YOURSELF TODAY DATA EXPERIENCES SPEED TALENT Are you harnessing Are you are boring Do you look like a Are you properly it? Is it there? Is it everyone to death? Ferrari yet move like staffed? Do you important? truck? invest in resources?
- 3. DATA EXPERIENCES SPEED Talent Are you harnessing Are you are boring Do you look like a Are you properly it? Is it available? Is everyone to death? Ferrari yet move like staffed? Do you it important? truck? invest in resources?
- 6. BUT IS IT ENOUGH? 901 3.2 250 100 Millio Billio Millio Billio n n n n
- 7. SO WHAT? 40 31 72b Million in Ad revenue vanished vs. 38$/share n vs. 100+
- 8. Last Friday: Facebook updates its policy to give users more clarity on how much information they share is used by the company. It's in response to an audit by data-protection authorities in Ireland, where Facebook has its overseas headquarters. The company also signals that it may start showing people ads on sites other
- 9. Is the only King
- 10. IT’S TEST AND LEARN NOT JUST TEST BIG DATA CAN DICTATE EVEN THE PRODUCT IS YOUR AGENCY CAPABLE OF UNDERSTANDING DATA AND UNLEASHING ITS POWER?
- 11. SOPHISTICAT ED DATA MAKES YOUR LIFE SIMPLE
- 12. DATA EXPERIENCES SPEED TALENT Are you harnessing Are you are boring Do you look like a Are you properly it? Is it there? Is it everyone to death? Ferrari yet move like staffed? Do you important? truck? invest in resources?
- 13. 81 %
- 14. 37% Share information about programs they are watching 33% Look up Information about the program
- 17. DATA EXPERIENCES SPEED TALENT Are you harnessing Are you are boring Do you look like a Are you properly it? Is it there? Is it everyone to death? Ferrari yet move like staffed? Do you important? truck? invest in resources?
- 19. SPEED INTERNA TO L AGILITY MARKET IF YOU ARE …FAIL GONNA FAIL… FAST, LEARN AND ADJUST
- 20. SPEED INTERNA TO L AGILITY MARKET FROM TO WARROOM BOARDROOM …
- 21. SPEED TO MARKET
- 22. SPEED TO MARKET Intensity Trends
- 23. INTERNA L AGILITY IS IT IN YOUR
- 24. LEAN ON
- 26. It is simple, clean and especially… REFRESHING.
- 28. DATA EXPERIENCES SPEED TALENT Are you harnessing Are you are boring Do you look like a Are you properly it? Is it there? Is it everyone to death? Ferrari yet move like staffed? Do you important? truck? invest in resources?
- 29. A world that is suffering from WE HAVE A unemployment and yet no industry talent… PROBLEM A young industry where everyone wants to make it big fast An expert is someone who found it 5 minutes before you
- 30. Saving Money Undercutting What is costing Costs us dearly Quick Wins THE PRICE WAR
- 31. THE FOUR QUESTIONS YOU NEED TO ASK YOURSELF TODAY DATA EXPERIENCES SPEED TALENT Are you harnessing Are you are boring Do you look like a Are you properly it? Is it there? Is it everyone to death? Ferrari yet move like staffed? Do you important? truck? invest in resources?
- 32. RAYAN KARAKY CDO, STARCOM MEDIAVEST @rkaraky TAREK DAOUK CIO, STARCOM MEDIAVEST @tdaouk
Editor's Notes
- A 28 year old walks into the NYSE with a hoodie
- The 31 Internet IPOs jumped an average of 34 per cent on their first day of trading, far outperforming Facebook's first day, It took Google in 2004 to prove that an online company with a disruptive idea could turn a healthy profit and thrive as a publicly-traded company. Now Facebook has been saddled with the task of doing the same for social networking companies
- The Wallmart exampleBig data will be the key to innovation, gaining competitive edge,
- Be it to check email, social media or browsing;
- Are you resourceful enough, can you adjust fast? What’s your approval process? Are your people empowered? Can you relinquish control? Do You have the right partners?
- In thisone man show, FahadAlbutairi takes a comedicstab at everyday life in Saudi. Featured topics range from local events happening in Saudi, to his take on Advertising, or football. 22 million views so avg 1 mil per episode…13 million views for Masameer over 23 episodes….We had a speaker at google day…. Engineers, product experts from both Vivaki and
- By 2016 the US will lack 120 to 150K data analysts, software engineers…