1. Affiliate Window
Introductory Meeting
17th March 2011
© 2011 Net Media Planet

2. Agenda
1. Who we are and what we do
2. International Paid Search Opportunities
3. YouTube: Display meets Search
4. Drive Revenue through Mobile
5. Net 4.
Media Planet Publishing Sites
© 2011 Net Media Planet

3. Who we are
Luke Judge Andrew Turner Tim Cook
Head of Business Business Account Director
Development Development
Executive
© 2011 Net Media Planet

4. Introducing Net Media Planet
We are a dedicated Paid Search Marketing specialists
6 years experience as a leading Paid Search Marketing affiliate and
agency
Services across paid search marketing, display and social media
advertising, and multichannel attribution
Provider of paid search marketing services to leading brands
globally
Award winning
© 2011 Net Media Planet

5. Net Media Planet advertising solution
We manage campaigns across auction based ad markets to drive incremental
revenue for clients
Search Networks
Social Media
© 2011 Net Media Planet

6. Net Media Planet advertising solution
We manage campaigns across auction based ad markets to drive incremental
revenue for clients
DisplayAdvertising MobileSearch Beyond 1st Click
Re-targeted Display
advertising
Brand protection and
competitor insight
Call tracking with sale
capture and attribution
© 2011 Net Media Planet

7. A selection of our clients
We have a wide portfolio of clients ranging across multiple industries
© 2011 Net Media Planet

8. Combining great technology with best people
Our search methodology is iterative, combining great technology
with best people to deliver optimal paid search performance
People:
People Technology
A diverse team of people, unified by our
Research attitude
A culture of excellence
Always striving to achieve results over and
above client expectations
We can put you in touch with some of our
clients so you can hear it for yourself
Optimise
Technology:
Transparency and visibility of your campaign
performance
Maximises ROI from multi-channel marketing
Analyse Test Enables PPC ROI improvement
Increases time spent on optimisation & insight
to grow revenue
8
© 2011 Net Media Planet

9. What Our Clients Say
© 2011 Net Media Planet

10. © 2011 Net Media Planet

11. What Our Clients Say
“Net Media Planet stood out from the crowd in terms of talking our retail language
and being energized by the exciting opportunity ahead; to establish our strong high
street brand quickly, and firmly, into the online arena.”
Matt Walburn, Marketing Director at The Perfume Shop
"We have worked closely with Net Media Planet since 2005. Their focus on driving
sales has helped us achieve and exceed our online targets across the UK and
Europe. Net Media Planet are knowledgeable, committed, resourceful, innovative
and results driven. Their extensive knowledge of the major search engines including
Google, Yahoo! and MSN makes them outstanding at Search Marketing. We look
forward to a continued successful partnered future."
Julie Adams, Online Marketing Manager at P&O Ferries
“Net Media Planet’s attention to detail and bespoke strategy for specific campaigns
are the driving force behind their success in achieving targets and exceeding
expectations.”
Barry Klipp, Market Development Manager UK & Ireland at Singapore Airlines
© 2011 Net Media Planet

12. 2.
Innovation in
search
© 2011 Net Media Planet

13. 2.
International Paid Search opportunities
© 2011 Net Media Planet

14. International Paid Search
Expand reach and drive incremental revenue for your client’s campaign
through targeting international territories
Using our advanced methodology and technology we are able to target and
optimise campaigns in over 40 different languages across over 200 countries.
© 2011 Net Media Planet

15. Key Benefits
International paid search offers the opportunity to expand the reach of your
programme into new markets to gain more sales
Improve reach and incremental revenue for the programme
Retain custom and maximise their lifetime value
Improve brand awareness and saliency
© 2011 Net Media Planet

16. Characteristics of International Opportunities
The potential of expanding PPC to an international audience is dependent of
the merchants ability to meet several requirements:
International delivery?
Brand awareness in international markets?
Ex-pat communities?
Local need?
Merchant website in multiple languages?
Merchant website in local currencies?
Ability to track international sales activity?
© 2011 Net Media Planet

17. Information Required
Provide Net Media Planet with the following details for analysis
Conversion rate - %
Average order value
Cost per acquisition
Territories of interest
Ex-Pat, Native, Both?
© 2011 Net Media Planet

18. Research Tools
If you have a client that demonstrates the characteristics of an international
opportunity, get in touch with Net Media Planet
Net Media Planet Mercury technology platform
All used to locate a
Google Ad Preview Tool
new profitable
territory in which to
run paid search
Google Ad Insight Tool
Proposal
HitWise Research tools
© 2011 Net Media Planet

19. 3.
YouTube: Display meets Search
© 2011 Net Media Planet

20. Driving incremental
revenue through display
© 2011 Net Media Planet

21. Why YouTube?
As the largest video sharing network in the world, YouTube offers the
advertiser the ability to target relevant audiences on the broadest scale.
Exceeds 2 billion views a day
36 hours of video uploaded every minute
Average person spends 15 minutes a day on YouTube
94 of Advertising Age’s 100 top advertisers have run campaigns on
YouTube and the Google Display Network
Benefits to your merchants
Increased brand awareness through targeted user engagement
Incremental sales and revenue
© 2011 Net Media Planet

22. Granular Targeting Options
Using our advanced search marketing methodology and technology we target
content in line with the specific customer profile to ensure high relevance
Audience: Gender, Age, Interests
Video: Categories, Related Keywords, Individual Basis
Re-targeting: Campaigns can be built around re-targeting potential
customers with an existing interest in the brand.
© 2011 Net Media Planet

23. Sophisticated video media targeting - travel
© 2011 Net Media Planet

24. Sophisticated video media targeting - retail
Media plans tailored to
audience viewing habits
© 2011 Net Media Planet

25. Why YouTube?
© 2011 Net Media Planet

26. How does YouTube perform?
YouTube is a strong channel in driving brand or product awareness and sales,
especially when reported on a view through basis
An example of YouTube performance:
CTR 0.14%
Conversions 31
Last Click CR% 2.09%
View-through Conv. 157
View-Through CR% 10.6%
Improving performance:
Bold creative with strong messaging
High relevance to the video content
Time limited promotional offers, free trials, product discounts
Simple conversion / sign up process (deep linking, LPO)
© 2011 Net Media Planet

27. Requirements for running YouTube
We will require support from your merchants to make a YouTube campaign
successful
Media Spend budget - first trial budget (£2000)
Agree a remuneration structure (last click, view through)
Provide a range of striking 480x70 banners with strong marketing
messages to test for best converting
Customer demographic profile (ie interests, age etc)
Implementation of Google tracking script in order to retarget and
optimise across YouTube categories
© 2011 Net Media Planet

28. 4.
Drive Revenue
from mobile
© 2011 Net Media Planet

29. “Mobile search
advertising spend
will rise from £10M
in 2010 to £500M
by 2015.”
Source: Mobilesquared
© 2011 Net Media Planet

30. 170% growth in revenue from mobile paid
search marketing
Indexed
100%
Jun-09
Jun-10
May-09
Jan-09
Jan-10
May-10
Mar-09
Mar-10
Sep-08
Feb-09
Jul-09
Sep-09
Nov-08
Apr-09
Nov-09
Feb-10
Apr-10
Jul-10
Sep-10
Nov-10
Dec-08
Dec-09
Aug-09
Aug-10
Oct-08
Oct-09
Oct-10
Conversions Trend Line
Expon. (Conversions)
Source: Net Media Planet (Retail)
© 2011 Net Media Planet

31. Simplicity of mobile commerce
© 2011 Net Media Planet

32. Taking Paid Search to the mobile user
Use mobile paid search advertising to engage with on-the-move search users
© 2011 Net Media Planet

33. Advanced use of Mobile paid search marketing
Use ad-extensions on the mobile platform for increased user engagement, in
combination with mobile specific landing pages to increase conversions.
© 2011 Net Media Planet

34. Consider ...
Review your mobile approach - traffic/sales by
channels
Create the right mobile commerce infrastructure
Trial click to call technology
Expand into mobile paid search
© 2011 Net Media Planet

35. 5.
Publishing Websites
© 2011 Net Media Planet

36. 4.
www.pcsite.co.uk
“An easy to use laptop, desktop, tablet and software
review site for over 20 top brands”
© 2011 Net Media Planet

37. © 2011 Net Media Planet

38. © 2011 Net Media Planet

39. © 2011 Net Media Planet

40. www.coffeemachinesreviews.co.uk
“A comprehensive and easy-to-use coffee machine
comparison site”
© 2011 Net Media Planet

41. © 2011 Net Media Planet

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43. © 2011 Net Media Planet

44. Why work with us?
We believe that we are a strong paid search partner for your programmes and
would be able to bring significant incremental value
6 years of expertise in understanding
consumer buying behaviour in retail and
travel Committed to
driving
Thought leaders in the world of search
incremental
Specific methodology and technology revenue
Passionate about creating results
© 2011 Net Media Planet

45. Thank you
Do you have any questions?
Luke Judge
Head of Business Development International
E. luke@netmediaplanet.com
T. +44 (0) 203 008 4967
www.netmediaplanet.com
© 2011 Net Media Planet