Young & Rubicam is a full-service advertising agency that is consistently ranked among the top three agencies in terms of creative reputation, size, and billings. It operates globally but has a strong Latin American network, including locations in many Latin American and Caribbean countries. The agency focuses on strategic planning, creative work, digital efforts, promotions, and other services. It emphasizes understanding client needs and using creativity to maximize client budgets. Some of its philosophy includes "resisting the usual" and achieving results through idea-driven creative executions rather than relying solely on production.
Content Marketing Strategies for Travel IndustryPoonam Mathur
Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
A6 Corporation PowerTrend Webinar: RTB Performance Disappointment -- The New ...A6 Corporation
Disappointment seems to be the new norm of RTB campaigns. With fraud, audience segmentation misalignment, and under delivery, your campaigns are often mired in diminishing returns. Watch this A6 PowerTrend presentation to get tips for driving disappointment out, and performance into, your campaigns.
Ad tech industry insider, Bill Urschel -- Founder & CEO of AdECN and A6, presents trends in RTB innovation and the effect these trends have on campaign performance.
You will learn:
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• New norms for performance expectations (no, you don't have to be disappointed!)
• How advertisers are harnessing these innovations to get 3X the performance on the AppNexus platform and how you can get started for free today
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
Por undécimo año consecutivo, la Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico presenta el SME Digital Forum, evento cumbre de la industria digital en Puerto Rico. El Foro se llevará a cabo el miércoles, 16 de mayo, en el Centro de Convenciones comenzando a las 8:30 de la mañana. En esta ocasión presentaremos un resumen de los hallazgos sobresalientes del 2012 Digital & Mobile Behavioral Study, contaremos con un programa educativo muy completo el cual incluye charlas por recursos locales e internacionales, y reconoceremos campañas digitales en 7 categorías con los SME Digital Awards. Información y boletos: smepr.org / 787-773-5088
La estratega Cynthia Martínez del vlog My Barely Famous Life nos aconseja cómo afrontar las adversidades que muchas veces nos encontramos cuando queremos ser creadores de contenido exitosos. Presentación en el Puerto Rico BloggerCon 2016.
¿Sabes cómo preparar un "Media Kit" para enviar propuestas? Aprende a diseñar uno y qué es lo que las agencias esperan recibir de ti? Presentación en el Puerto Rico BloggerCon 2016
Webloft Concepts is a Technology and Digital Marketing company. We help brands connect with consumers by building interactive experiences through the use of Content, Design, Technology (Mobile Apps & Website Development), online performance marketing(PPC & display campaigns).we are constantly evolving to enable us meet our clients needs.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
Content Marketing Strategies for Travel IndustryPoonam Mathur
Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
A6 Corporation PowerTrend Webinar: RTB Performance Disappointment -- The New ...A6 Corporation
Disappointment seems to be the new norm of RTB campaigns. With fraud, audience segmentation misalignment, and under delivery, your campaigns are often mired in diminishing returns. Watch this A6 PowerTrend presentation to get tips for driving disappointment out, and performance into, your campaigns.
Ad tech industry insider, Bill Urschel -- Founder & CEO of AdECN and A6, presents trends in RTB innovation and the effect these trends have on campaign performance.
You will learn:
• How the next wave of ad tech innovation directly impacts your RTB performance
• New norms for performance expectations (no, you don't have to be disappointed!)
• How advertisers are harnessing these innovations to get 3X the performance on the AppNexus platform and how you can get started for free today
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
Por undécimo año consecutivo, la Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico presenta el SME Digital Forum, evento cumbre de la industria digital en Puerto Rico. El Foro se llevará a cabo el miércoles, 16 de mayo, en el Centro de Convenciones comenzando a las 8:30 de la mañana. En esta ocasión presentaremos un resumen de los hallazgos sobresalientes del 2012 Digital & Mobile Behavioral Study, contaremos con un programa educativo muy completo el cual incluye charlas por recursos locales e internacionales, y reconoceremos campañas digitales en 7 categorías con los SME Digital Awards. Información y boletos: smepr.org / 787-773-5088
La estratega Cynthia Martínez del vlog My Barely Famous Life nos aconseja cómo afrontar las adversidades que muchas veces nos encontramos cuando queremos ser creadores de contenido exitosos. Presentación en el Puerto Rico BloggerCon 2016.
¿Sabes cómo preparar un "Media Kit" para enviar propuestas? Aprende a diseñar uno y qué es lo que las agencias esperan recibir de ti? Presentación en el Puerto Rico BloggerCon 2016
Webloft Concepts is a Technology and Digital Marketing company. We help brands connect with consumers by building interactive experiences through the use of Content, Design, Technology (Mobile Apps & Website Development), online performance marketing(PPC & display campaigns).we are constantly evolving to enable us meet our clients needs.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
Webloft Concepts is a Technology and Digital Marketing company. We help brands connect with consumers by building interactive experiences through the use of Content, Design, Technology (Mobile Apps & Website Development), online performance marketing(PPC & display campaigns).
Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me.
https://bit.ly/gedstrategy
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
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The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
The Dubs is a boutique digital agency. We specialise in the financial services sector and work across Retail Banking, Wealth Management, Investor Relations and Institutional Banking.
Our core disciplines are content marketing, digital marketing, social media marketing and web design & development.
Current clients include Commonwealth Bank, Colonial First State, Bupa, QBE, ADCU, RIAdvice, JP Morgan and UBS.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
- Integrated digital campaign and strategy
- Website / microsite development
- Web-based technology development
- Mobile apps development
- E-commerce development
- Content development
- Social media maintenance
- Social media marketing (Facebook ads, Instagram ads, Twitter ads)
- Google search marketing (SEM)
- Google display network marketing (GDN)
- Youtube video development and video ads
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Here I enclose our company profile for more details.
It would be a pleasure for us to meet you and your team to introduce our services in person.
Let us know your requirements and support you with fresh digital ideas.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
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Y&R Puerto Rico | Digital Portfolio
1.
2.
3. A full-service advertising agency, Young & Rubicam is always among
the top three agencies in creative reputation, size and billings.
Our philosophy:
“Understand through discipline; compel through imagination.”
– Raymond Rubicam
Creative Leadership:
• “Resist the usual.” – Raymond Rubicam
• Achieve results through single-minded creative, based on ideas, not
relying on executions.
• Use creativity as the biggest multiplier of a client’s budget.
Present in everything we do:
Strategic Planning
Creative
Digital
Promotions
360
Business-Business
BTL
4. Part of the WPP Global Network, we are guided by a multinational
perspective, but with a deep understanding of the local marketplace.
5. A solid Latin America network.
Miami
Ecuador*
Chile
Uruguay
Argentina
Brasil
Venezuela*
Mexico
Colombia
Peru
Paraguay*
Puerto Rico
Dominican Republic*
Barbados*
El Salvador*
Guatemala
Honduras*
Nicaragua*
Costa Rica*
Panama
8. Interactive efforts are always integrated in our
agency’s strategic mix. Digital is part of any 360º
campaign we develop for our clients.
Social Media Strategies & Management
Website Design & Development
Customized Web-Based Applications (B2B, B2C)
Online Banner Campaign Development & Management
Mobile / Tablet Applications
Content Management Systems (CMS)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Usability Assessment & Information Architecture
Customer Relationship Management (CRM) Solutions
Data Management & Mining
Email Blasting
12. Results:
• 2009 Gold Cúspide Award
• 2009 SME Web Awards Finalist
• We leveraged on a functionality any web visitor needs and
knows how to use: dragging down the browser’s scroll bar,
equaled how the Mazda 3 lowered its gas consumption.
• As our advertisement became the scroll bar, 100% of
Vocero.com’s users interacted with the banner, thus earning
our banner the highest visibility and interaction any online
advertisement could possibly have.
13. Goals:
• Create and maintain consumer engagement, through highly
witty and relevant posts.
• Incite conversations, likes, and sharable material that would
spread the brand’s voice across Facebook friends.
• Generate strategies to keep our audience interested, as well as
increase our fanbase.
Heineken Facebook Page
Social Community Management | Client: Heineken / Méndez & Co.
14.
15.
16.
17. Results:
• Among Heineken globally, we have managed to make Puerto
Rico have the 18th Heineken Facebook Fanpage with the
most fans, totaling 46,010 active fans.
• We have increased our fanbase’s interactivity with the
brand’s posts. Other countries tend to have an average of
0.50% feedback on their communications; we have managed
to increase user interactivity to an average range of 5 to 7%.
• Heineken Puerto Rico is the Facebook page with the second
highest fanbase in the beer category.
18. Goals:
• Create a fun and witty 360º strategy to incite fans to visit as
many Heineken venues as possible – a barhopping, if you will–,
as well as various events throughout the Island (including the
Ventana al JazzFest).
• We created a Facebook page where, those fans who would do
the most check-in’s in designated locations, would win prizes.
• We took the experience to a whole new level, by creating a real-
time video feed of the You Are Here events. This way, all fans
could digitally “be there” in the party, and share in on the fun.
You Are Here
Integrated Promo: Facebook App, Mobile Web, Online Banner Campaign
Client: Heineken / Méndez & Co.
26. Online Banner Campaign
Results:
• In less than a month, more than 900 check-in’s were made
across the Island.
• At the height of this promotion, You Are Here was the 5th
Heieneken app most interacted, making it a very effective
effort within Heineken global.
In less than three months, this promotion earned Heineken:
• 7,422 New fans
• 46,698 Visits
• 32,146 Absolute Unique Visitors
29. Video will play automatically.
Results:
• Awarded with Bronze in Festival Caribe
• Rather than showing a banner with the product and its
advantages, we created an environment where the user could
actually experience how easy the H1N1 virus could be spread
(“just touch”), and learn how equally easy he/she could be
protected (“wash your hands with Protex”).
- The communication was so efective, Protex soaps sold out in
record time right after the banner was launched.
30. Goals:
• Create awareness of the first Android smartphone that
contained Google Search Integration.
• Execute a strategy that would easily show the user what Google
Search brings to their every day mobile phone use.
• Present this smart phone as an exclusive asset offered only by
T-Mobile
“G1”
Rich Media Banner Campaign | Client: T-Mobile
31.
32. Results:
• By running this rich media “takeover” banner in Puerto Rico’s
most visited website (Endi.com), our product had a extremely
high visibility.
• The manner in which the banner took over the page, and
allowed the actual news in Endi to be seen through the
phone’s screen, showed how now your smartphone allowed
you to better find the same information you would normally
access through a desktop computer, but on the go.
37. Mobile App (iPhone & Android)
-Using geo-location
services, the app
automatically sends a push
notification with the nearest
Bacardí spots and events.
- Bacardí venues are
mapped in Google Maps.
- If your friends are also
registered in the app, you
can view if they’re in Bacardí
venues.
-Complete integration with
Facebook, whereby it shows
all the wall posts, images
and videos that are
uploaded to Facebook.
- Includes many recipes for
cocktails with Bacardí.
38. Results:
• Bacardí PR ranked as the 5th
“most liked page” in Puerto Rico,
according to a study done by El
Nuevo Día.
• Even after earning that high
position,our fan base keeps
growing and interacting with our
brand every day.
• We still hold 5th place, with a
current total of 118,340 fans.