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Word of Mouth Marketing
Beyond Social Media




In the age of social media, building buzz has never been more important to brands. But are
brands doing it successfully, or are they confusing the social medium and the social message?

In its November 14 issue, Adweek will explore the process of spreading a message via word
of mouth, bringing light to the triumphs and failures social media has inspired in this timeless
marketing method. This section will highlight both online buzz marketing and the offline
methods that seem forgotten due to social media, which brands have the most successful
word of mouth campaigns, and the 2011 WOMMY Award winners for the best in word of mouth.


PROGRAM DETAILS                                                      ISSuE DATE: November 14
• Special section in Adweek
• Lives on Adweek.com and is searchable                              SPAcE cLOSE: November 2
• Receive 25 copies of November 14 issue for own use                 MATERIALS cLOSE: November 8
• Showcase 2-3 minute video on Adweek.com
• Reach an audience of more than 100,000+
  industry influencers

RATES
Full-page + advertorial page: $15,000 NET                           Contact your local sales representative or
Full-page ad: $13,000 NET                                           Vincent Nelson at 212.493.4341 or
Half-page ad: $8,500 NET                                            Vincent.nelson@adweek.com

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Aw Word Of Mouth(V Nel)

  • 1. Word of Mouth Marketing Beyond Social Media In the age of social media, building buzz has never been more important to brands. But are brands doing it successfully, or are they confusing the social medium and the social message? In its November 14 issue, Adweek will explore the process of spreading a message via word of mouth, bringing light to the triumphs and failures social media has inspired in this timeless marketing method. This section will highlight both online buzz marketing and the offline methods that seem forgotten due to social media, which brands have the most successful word of mouth campaigns, and the 2011 WOMMY Award winners for the best in word of mouth. PROGRAM DETAILS ISSuE DATE: November 14 • Special section in Adweek • Lives on Adweek.com and is searchable SPAcE cLOSE: November 2 • Receive 25 copies of November 14 issue for own use MATERIALS cLOSE: November 8 • Showcase 2-3 minute video on Adweek.com • Reach an audience of more than 100,000+ industry influencers RATES Full-page + advertorial page: $15,000 NET Contact your local sales representative or Full-page ad: $13,000 NET Vincent Nelson at 212.493.4341 or Half-page ad: $8,500 NET Vincent.nelson@adweek.com