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TRIBAL FUSION INSIGHTS
DISCOVER THE STORY BEHIND YOUR AUDIENCE                                                   BUY WHAT YOU LEARN
                                                                                          ABOUT YOUR AUDIENCE

Consumers lead rich lives beyond the purchase funnel. If we understand them, we can       _________________
engage them not just as conversions, but as people. Tribal Fusion Insights uses data to                   I’m a huge
help advertisers make smarter decisions.                                                                   sports fan
                                                                                                          and I’m in-
                                                                                                          market for a
                                                                                                             4WD
Join Andrew Newman, Global Senior Director of Insights, as he talks about the data
deluge in the marketplace and its evolving role in digital marketing.
-   How can you make sense of it?
-   How can you plan with it?                                                              I love pets and
                                                                                           reality TV, and
-   How data can be used to improve campaign performance and optimise spend.                 I’m about to
                                                                                           book a flight to
                                                                                               Brisbane


Andrew will present examples of advertisers who partnered with Tribal Fusion
Insights to understand their audience and address marketing challenges.

                                                                                                         I’m a C-level
Andrew is based at the Tribal Fusion London office. He has over a dozen years of                          exec who’s
                                                                                                            into fine
experience in various strategic and analytical roles. Prior to Tribal Fusion, Andrew                       wine and
                                                                                                          luxury cars.
spent five years at Yahoo, where he built and managed their Strategic Data Solutions
group in Europe.




                                                                                             sales@tribalfusion-corp.com

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Tribal Fusion Insights Roadshow Oct 2011

  • 1. TRIBAL FUSION INSIGHTS DISCOVER THE STORY BEHIND YOUR AUDIENCE BUY WHAT YOU LEARN ABOUT YOUR AUDIENCE Consumers lead rich lives beyond the purchase funnel. If we understand them, we can _________________ engage them not just as conversions, but as people. Tribal Fusion Insights uses data to I’m a huge help advertisers make smarter decisions. sports fan and I’m in- market for a 4WD Join Andrew Newman, Global Senior Director of Insights, as he talks about the data deluge in the marketplace and its evolving role in digital marketing. - How can you make sense of it? - How can you plan with it? I love pets and reality TV, and - How data can be used to improve campaign performance and optimise spend. I’m about to book a flight to Brisbane Andrew will present examples of advertisers who partnered with Tribal Fusion Insights to understand their audience and address marketing challenges. I’m a C-level Andrew is based at the Tribal Fusion London office. He has over a dozen years of exec who’s into fine experience in various strategic and analytical roles. Prior to Tribal Fusion, Andrew wine and luxury cars. spent five years at Yahoo, where he built and managed their Strategic Data Solutions group in Europe. sales@tribalfusion-corp.com