This document discusses how targeting creative content to people's interests can boost display advertising for automotive brands. It recommends considering the medium, channel, targeting, and messaging when planning campaigns. Mid-funnel activity should target the right audience with relevant messages using video, rich media, and personalized retargeting. Research showed tailoring ads to audiences like parents, tech enthusiasts, and environmentalists increased perceived relevance and likelihood of visiting the manufacturer's website. Effective targeting requires going beyond simple retargeting to tailor creative content to each group's interests.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
Michael Pearmain discusses understanding customer engagement with retail brands online. He examines how retail has changed through data optimization and monetization. A case study looks at a retail brand that used behavioral data and contextualization to identify customer behaviors and insights, helping the brand understand its audience beyond initial assumptions and get the most value from customers' spending.
Tribal Fusion Insights Roadshow Oct 2011Tribal Fusion
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients: 1) Identifying undiscovered customer segments for a telecom company; 2) Filtering out job site visitors who were not actively job searching; 3) Building a look-alike model to lower customer acquisition costs for a bank seeking new retirement accounts when traditional targeting failed. The document concludes by introducing a self-serve web tool that allows advertisers to efficiently analyze user behavior and target audiences.
The document discusses strategies for successful digital campaigns. It provides case studies of companies that saw increases in key metrics like traffic, revenue, and customer engagement through their digital campaigns. Specifically, it discusses how Jumeirah saw a 50% increase in organic revenue through search optimization and social media integration. It also discusses how Coca-Cola engaged more teens through a personalized content marketing program. Finally, it outlines how Sony grew brand awareness and preference for its Xperia phones through a video content campaign that inspired and engaged existing customers.
Exponential is an advertising intelligence company that uses data and technology to help brands reach audiences online. It has divisions that apply advertising intelligence to deliver engaging campaigns across digital channels to over 450 million unique users worldwide. Exponential serves major brands in industries like automotive, consumer goods, technology, retail, travel, and telecom. While it aims to drive high campaign performance, Exponential warns that what you measure is not always meaningful, clicks can be misleading metrics, models are simplifications, and attribution is too late - companies should instead focus on understanding their audiences.
Across Media and Device: Monetizing advertising inventory in display, video a...Tribal Fusion
Rick Abell, VP for publisher delivery for Exponential, delivers a presentation at the AdMonster Publisher Forum in Vienna 19th June on "Across Media and Device: Monetizing advertising inventory in display, video and mobile"
This document discusses how targeting creative content to people's interests can boost display advertising for automotive brands. It recommends considering the medium, channel, targeting, and messaging when planning campaigns. Mid-funnel activity should target the right audience with relevant messages using video, rich media, and personalized retargeting. Research showed tailoring ads to audiences like parents, tech enthusiasts, and environmentalists increased perceived relevance and likelihood of visiting the manufacturer's website. Effective targeting requires going beyond simple retargeting to tailor creative content to each group's interests.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
Michael Pearmain discusses understanding customer engagement with retail brands online. He examines how retail has changed through data optimization and monetization. A case study looks at a retail brand that used behavioral data and contextualization to identify customer behaviors and insights, helping the brand understand its audience beyond initial assumptions and get the most value from customers' spending.
Tribal Fusion Insights Roadshow Oct 2011Tribal Fusion
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients: 1) Identifying undiscovered customer segments for a telecom company; 2) Filtering out job site visitors who were not actively job searching; 3) Building a look-alike model to lower customer acquisition costs for a bank seeking new retirement accounts when traditional targeting failed. The document concludes by introducing a self-serve web tool that allows advertisers to efficiently analyze user behavior and target audiences.
The document discusses strategies for successful digital campaigns. It provides case studies of companies that saw increases in key metrics like traffic, revenue, and customer engagement through their digital campaigns. Specifically, it discusses how Jumeirah saw a 50% increase in organic revenue through search optimization and social media integration. It also discusses how Coca-Cola engaged more teens through a personalized content marketing program. Finally, it outlines how Sony grew brand awareness and preference for its Xperia phones through a video content campaign that inspired and engaged existing customers.
Exponential is an advertising intelligence company that uses data and technology to help brands reach audiences online. It has divisions that apply advertising intelligence to deliver engaging campaigns across digital channels to over 450 million unique users worldwide. Exponential serves major brands in industries like automotive, consumer goods, technology, retail, travel, and telecom. While it aims to drive high campaign performance, Exponential warns that what you measure is not always meaningful, clicks can be misleading metrics, models are simplifications, and attribution is too late - companies should instead focus on understanding their audiences.
Across Media and Device: Monetizing advertising inventory in display, video a...Tribal Fusion
Rick Abell, VP for publisher delivery for Exponential, delivers a presentation at the AdMonster Publisher Forum in Vienna 19th June on "Across Media and Device: Monetizing advertising inventory in display, video and mobile"
Guess Who's Coming to London? Audience InsightsTribal Fusion
This document discusses how Tribal Fusion Insights analyzed data on over 1.1 million user profiles across Europe and other countries to identify behavioral patterns and over 12,000 statistically significant predictors of interest in various Olympic sports. It then provides examples of insights discovered about fans of different sports in countries like Australia, the United States, India, and Canada. The document also shares case studies of companies that used these insights in various marketing applications such as understanding customer segments, sales drivers, and seasonal trends.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
This document discusses the digital value proposition from the perspectives of T-Mobile UK and MEC. It outlines their view of paid, owned, and earned media and how brands can use real-time technology, media, and messaging to better predict and react to customer behavior. It also provides an example of how T-Mobile UK leveraged its "Full Monty" plan across paid, owned, and earned channels to drive a 60% increase in plans sold and a 17% increase in contract value.
Achieving optimum scale and efficient acorss multiple devicesTribal Fusion
The document discusses digital advertising and audience engagement. It describes how Steve Jobs transformed computers from utilitarian tools to beautiful objects used for many purposes. It then discusses achieving optimal scale and efficiency across devices. The rest of the document discusses how the TribalFusion platform uses their premium publisher network and audience data to help clients reach and engage audiences through relevant ads. It also outlines their approach to measuring the four aspects of engagement: involvement, interaction, intimacy, and influence.
Alain Heureux presentation at the Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
Set For Growth: examining the prospects for digital advertising marketing evolution in the Middle East
This document discusses a company's experience with AdChoices, a self-regulatory program for online advertising. It provides details on industry awareness of AdChoices, how the company implemented it, and some issues uncovered. Usage rates show very low click-through and opt-out rates. Suggestions are given around improving descriptions of AdChoices and companies for users.
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients by discovering new audiences, identifying users who were not converting, and delivering conversions through look-alike modeling. The document concludes by explaining that Insights Services offers a self-serve web tool to help advertisers and agencies reduce wastage and extend their audiences through data-driven insights.
Tribal Fusion Insights Roadshow Oct 2011Tribal Fusion
Tribal Fusion Insights uses data to help advertisers better understand their audiences and make smarter marketing decisions. The presentation discusses how data can improve campaign performance and optimize spending. Examples will be provided of advertisers who partnered with Tribal Fusion Insights to gain insights about their audiences and address marketing challenges. The speaker, Andrew Newman, has over a dozen years of experience in strategic and analytical roles, previously managing Yahoo's Strategic Data Solutions group in Europe.
The document discusses using digital insights and data to understand video game audiences. It summarizes research from Tribal Fusion and YouGov on the Battlefield 3 game that found:
1) Online channels are the most important for driving awareness, consideration, and purchase of video games.
2) Awareness is driven by large, high impact online formats.
3) Consideration occurs online through customized ads.
4) Purchase data from online behaviors can be used to personalize retargeting and drive purchases.
This document discusses attribution, which is determining which marketing activities are responsible for generating results like sales or leads. It explains that poor attribution can lead to overpaying for conversions by crediting the wrong activities. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to accurately track user interactions across channels.
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
The document profiles video gamers based on a survey conducted by YouGov on behalf of Tribal Fusion. It finds that the average male gamer is 26 years old, prefers action/adventure and first person shooter games, and most commonly owns an Xbox 360, PlayStation 3 or PC. The average female gamer is 25 years old, prefers puzzle and action/adventure games, and most commonly owns a Nintendo Wii, PC or Nintendo DS. The document also provides profiles of typical Xbox and PlayStation gamers.
Michael Pearmain discusses understanding customer engagement with retail brands online. He examines how retail has changed and how data can help optimize monetization through identifying anchor purchases and behaviors to better understand audiences. A case study demonstrates how data allows retailers to get more money from customers' wallets by recognizing that the customer is not always who they initially think.
This document discusses how fast-moving consumer goods (FMCG) companies can use digital media to better engage with and understand customers. It notes that digital media allows companies to measure engagement, understand diverse audiences, and have conversations. A case study shows how an FMCG company used its website to learn more about customers than point-of-sale information revealed. The document recommends considering an engagement phase online to align with branding, understanding one's audience beyond assumptions, and creating measurable digital experiences.
Digital media owners survey spring 2011 - tribal fusionTribal Fusion
This document summarizes the results of a survey of 228 digital media professionals regarding their relationships and experiences with various digital media owners. The survey asked respondents to rate 13-14 image attributes of the media owners they have relationships with on a 7 point scale. The document shows the percentage of respondents who agreed or strongly agreed with positive statements about their experiences with various media owners' sales teams and level of support.
This document discusses audience data and targeting. It explains what audience based targeting is and how contextualization and search retargeting work. It discusses the difference between registered or declared data and in-market data. The document provides examples of how audience data can be used to build marketing solutions, such as targeting in-market audiences or building look-alike models.
Guess Who's Coming to London? Audience InsightsTribal Fusion
This document discusses how Tribal Fusion Insights analyzed data on over 1.1 million user profiles across Europe and other countries to identify behavioral patterns and over 12,000 statistically significant predictors of interest in various Olympic sports. It then provides examples of insights discovered about fans of different sports in countries like Australia, the United States, India, and Canada. The document also shares case studies of companies that used these insights in various marketing applications such as understanding customer segments, sales drivers, and seasonal trends.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
This document discusses the digital value proposition from the perspectives of T-Mobile UK and MEC. It outlines their view of paid, owned, and earned media and how brands can use real-time technology, media, and messaging to better predict and react to customer behavior. It also provides an example of how T-Mobile UK leveraged its "Full Monty" plan across paid, owned, and earned channels to drive a 60% increase in plans sold and a 17% increase in contract value.
Achieving optimum scale and efficient acorss multiple devicesTribal Fusion
The document discusses digital advertising and audience engagement. It describes how Steve Jobs transformed computers from utilitarian tools to beautiful objects used for many purposes. It then discusses achieving optimal scale and efficiency across devices. The rest of the document discusses how the TribalFusion platform uses their premium publisher network and audience data to help clients reach and engage audiences through relevant ads. It also outlines their approach to measuring the four aspects of engagement: involvement, interaction, intimacy, and influence.
Alain Heureux presentation at the Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
Set For Growth: examining the prospects for digital advertising marketing evolution in the Middle East
This document discusses a company's experience with AdChoices, a self-regulatory program for online advertising. It provides details on industry awareness of AdChoices, how the company implemented it, and some issues uncovered. Usage rates show very low click-through and opt-out rates. Suggestions are given around improving descriptions of AdChoices and companies for users.
This document describes Insights Services, which uses data and analytics to help clients make smarter marketing decisions. It provides three examples of how Insights Services has helped clients by discovering new audiences, identifying users who were not converting, and delivering conversions through look-alike modeling. The document concludes by explaining that Insights Services offers a self-serve web tool to help advertisers and agencies reduce wastage and extend their audiences through data-driven insights.
Tribal Fusion Insights Roadshow Oct 2011Tribal Fusion
Tribal Fusion Insights uses data to help advertisers better understand their audiences and make smarter marketing decisions. The presentation discusses how data can improve campaign performance and optimize spending. Examples will be provided of advertisers who partnered with Tribal Fusion Insights to gain insights about their audiences and address marketing challenges. The speaker, Andrew Newman, has over a dozen years of experience in strategic and analytical roles, previously managing Yahoo's Strategic Data Solutions group in Europe.
The document discusses using digital insights and data to understand video game audiences. It summarizes research from Tribal Fusion and YouGov on the Battlefield 3 game that found:
1) Online channels are the most important for driving awareness, consideration, and purchase of video games.
2) Awareness is driven by large, high impact online formats.
3) Consideration occurs online through customized ads.
4) Purchase data from online behaviors can be used to personalize retargeting and drive purchases.
This document discusses attribution, which is determining which marketing activities are responsible for generating results like sales or leads. It explains that poor attribution can lead to overpaying for conversions by crediting the wrong activities. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to accurately track user interactions across channels.
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
This document discusses attribution, which is determining which marketing activities are responsible for generating outcomes like sales or leads. It notes that poor attribution can lead to overpaying for conversions or optimizing spending to the wrong media. The document outlines different attribution models and recommends using dynamic regression attribution models. It also stresses the importance of collecting campaign data and using tag management to track user interactions across channels.
The document profiles video gamers based on a survey conducted by YouGov on behalf of Tribal Fusion. It finds that the average male gamer is 26 years old, prefers action/adventure and first person shooter games, and most commonly owns an Xbox 360, PlayStation 3 or PC. The average female gamer is 25 years old, prefers puzzle and action/adventure games, and most commonly owns a Nintendo Wii, PC or Nintendo DS. The document also provides profiles of typical Xbox and PlayStation gamers.
Michael Pearmain discusses understanding customer engagement with retail brands online. He examines how retail has changed and how data can help optimize monetization through identifying anchor purchases and behaviors to better understand audiences. A case study demonstrates how data allows retailers to get more money from customers' wallets by recognizing that the customer is not always who they initially think.
This document discusses how fast-moving consumer goods (FMCG) companies can use digital media to better engage with and understand customers. It notes that digital media allows companies to measure engagement, understand diverse audiences, and have conversations. A case study shows how an FMCG company used its website to learn more about customers than point-of-sale information revealed. The document recommends considering an engagement phase online to align with branding, understanding one's audience beyond assumptions, and creating measurable digital experiences.
Digital media owners survey spring 2011 - tribal fusionTribal Fusion
This document summarizes the results of a survey of 228 digital media professionals regarding their relationships and experiences with various digital media owners. The survey asked respondents to rate 13-14 image attributes of the media owners they have relationships with on a 7 point scale. The document shows the percentage of respondents who agreed or strongly agreed with positive statements about their experiences with various media owners' sales teams and level of support.
This document discusses audience data and targeting. It explains what audience based targeting is and how contextualization and search retargeting work. It discusses the difference between registered or declared data and in-market data. The document provides examples of how audience data can be used to build marketing solutions, such as targeting in-market audiences or building look-alike models.