Apache Kafka is an open source distributed streaming platform used for building real-time data pipelines and applications. It allows for publishing and subscribing to streams of records, storing streams of records in a fault-tolerant way, and processing streams of records as they occur. Kafka has a producer-broker-consumer architecture and four core APIs. It provides advantages such as fault tolerance, scalability, and integration with stream processing systems. However, it also has limitations such as requiring coding and expertise to customize. Major companies like Apple, Netflix, and Walmart use Kafka.