The document discusses several major media institutions involved in music and their responsibilities. The BBC is responsible for classical music programs and magazines like Radio Times and BBC Music. Future Media With Passion publishes magazines focused on specific music genres like rhythm, guitar, and metal. IPC MEDIA currently publishes NME, an indie rock magazine. The author chooses IPC MEDIA as the most efficient publisher for their own planned indie/alternative music magazine since IPC MEDIA already works with the similar NME publication.