TOMS engages customers while pursuing its mission of helping those in need. As its mission expanded beyond shoes to include eyewear, coffee, and bags, TOMS faced challenges with a lack of customer data integration and manual customer acquisition processes. TOMS implemented Salesforce to gain a 360-degree view of customers, maximize customer service, and facilitate new customer outreach in a streamlined way aligned with TOMS' mission. Features like Service Cloud and Marketing Cloud enable personalized engagement through TOMS' Passport Rewards loyalty program. The Tomorrow Project employee platform was also built on the Salesforce Platform to further employee engagement with TOMS' mission.