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A Qualitative Assessment of a Knowledge Story Process Construction
Framework
Khairul Shafee Kalid, Nurzairin Mustafa, Ahmad Kamil Mahmood
Universiti Teknologi PETRONAS
KMICE2014, 12 – 15 August, Langkawi
Presentation Outline
• Background of Study
• Knowledge Story Construction Process Framework
• Methodology
• Narrative Construction Application (NarrateC)
• Result and Discussion
• Conclusion
Background of Study
Knowledge
source
KSCP Framework
Development (Kalid
and Mahmood,
2012)
Storytized
Knowledge
Declarative
• facts or information stored in the memory,
that is considered static in nature.
• conceptual, propositional or descriptive
knowledge, describes things, events, or
processes, their attributes, and their relation
to each other.
• Example: J is the tenth letter of the
alphabet, that Paris is the capital of France.
Procedural Episodic
Definition of knowledge embedded
story
The content of a knowledge-embedded
story is about work related practices
which is based on experience (or
occurrence) .
Background of Study
Knowledge
source
KSCP Framework
Development (Kalid
and Mahmood,
2012)
Storytized
Knowledge
Procedural
• Procedural Knowledge refers to the
knowledge of how to perform a specific skill
or task, and is considered knowledge related
to methods, procedures, or operation of
equipment.
• Example: How to ride a bike
Declarative Episodic
Definition of knowledge embedded
story
The content of a knowledge-embedded
story is about work related practices
which is based on experience (or
occurrence) .
Background of Study
Knowledge
source
KSCP Framework
Development (Kalid
and Mahmood,
2012)
Storytized
Knowledge
Episodic
• Experience with knowledge
• Learned through experience once the topic
is obtained from textbooks, formal training
and education (Robillard,1999 cited in
Raisinghani, 2006)
Declarative Procedural
Definition of knowledge embedded
story
The content of a knowledge-embedded
story is about work related practices
which is based on experience (or
occurrence) .
Background of Study
• Knowledge Story Construction Process (KSCP) Framework
– guides the construction and facilitates the transformation of
knowledge into a story form.
– Ensure that the element of knowledge is not lost when repackaging
into a narrative form.
Story Construction
Workshop
KSCP Framework
Development
(Kalid and
Mahmood, 2012)Data are collected and
analyzed based on
qualitative principles
KSCP Framework
Assessment
Background of Study
• This study presents the assessment of Knowledge Story
Construction Process (KSCP) Framework.
KSCP
Assessment
Duration
Usage Usefulness
Limitation
Knowledge Story Construction Process Framework
Knowledge source Storytization Storytized Knowledge
Knowledge Storytization
Report
Story
Knowledge Storytization
•Begin (Introduction)
Settings, context and characters
Intent
Problems/Conflict.
•Middle (Knowledge)
•Author's journey
•Visualization of concept
•Simplification of concept
•Solutions to problem
•Contextual information
•Ending (Reflective)
Lessons learned
Solutions
Outcome
•Knowledge StoryTitle
KnowledgeTransfer Factors in an IT
Organization
What should I write about En Ahmad?Well, I tell
you a story about En Ahmad's significant
contribution in my eyes. I remember En Ahmad just
came back from a knowledge management course.
When he got back, he introduced changes.
.
.
.
En Ahmad spear headed the knowledge portal
project. In this portal, I am able to know who knows
what in the department. I know what are the
expertise and the skills that each personnel has in the
IT department.
Overall, I think that En Ahmad, has done a lot in
terms of promoting knowledge transfer in the
organization. Even though he is retired, but his
contributions will always be remembered.
Partner Similarity
•Divergence of Interest
Relational Channel
KnowledgeTransfer Factors
(cited in Mathew and
Kavitha, 2009)
Story structure Declarative Knowledge SourceStory as a collection of events
Knowledge Story Construction Process Framework
Knowledge source Storytization Storytized Knowledge
Scope
Methodology
Development
of NarrateC
Participants
• Contact
• Brief
Participant
write story in
NarrateC
Participants
interviewed
Data analysis
Phase 1 Phase 2
Seven
participants
from IT
Department
Application
representation
of KSCP
framework
• General
• Usage
• Usefulness
• Qualitative principles
• Interpretive paradigm
Themes
NarrateC Functionality – KSCP Framework
Story Identification
• Title
• Author
• Tag
• Knowledge Type
• Purpose
Articulate Knowledge Source
• List of Main Points
Review Story
• Save Draft
• Publish
• Submit to Reviewer
Knowledge Storytization
• Map knowledge to event
• Event description
Step 2
Articulate Knowledge
Source
Step 3
Knowledge
Storytization
RESULTS AND DISCUSSION
Participants
Participant Experience
(years)
Jobscope Knowledge Type
I-6 0.9 Lab Management Procedural
I-1 6 IT Support/Helpdesk Episodic
I-2 6 Lab Management Procedural
I-4 8 Audio/Video Management Procedural
I-5 9 Audio/Video Management Declarative
I-7 10 IT Support/Helpdesk Episodic
I-3 15 Audio/Video Management Declarative
Story Construction Duration
1
0.3
0.7
0.3
2 2
3
0
0.5
1
1.5
2
2.5
3
3.5
Declarative Episodic Procedural
STORY CONSTRUCTION DURATION
I-3 I-5 I-1 I-7 I-2 I-4 I-6
Time (hours)
Usefulness and Limitation
CodeTheme
Assessment
Usefulness
Articulate
Guidance
Limitations
Lack of details
Recommendation Clearer examples
Usefulness and Limitation
Assessment Code Quotation
Usefulness • Describe and express
knowledge through the process
of mapping
• Useful as a guidance
This model is very useful for me to describe and express my knowledge
on AV management. (I-3)
I felt that the mapping process is the most important steps where I can
further explain in detail about my points very easily. (I-3)
Some processes are very helpful and easy to follow. I would never
expect I could write a very constructive story. The process guides me
through the story construction (I-5).
Limitation • Knowledge and understandable
and straightforward
• Unclear on how to map
knowledge to an event
The process of mapping and wrapping is quite difficult because the
knowledge is understandable and straightforward without any
elaborations. (I-2)
The mapping step is difficult. I was unsure on what event to match my
points. (I-4)
NarrateC Recommendation
Assessment Code Quotation
NarrateC Recommendations • More examples
• Clearer examples
I suggest a clearer guideline on
mapping the knowledge with some
examples (I-4)
I recommended to have a flowchart
as the final story as it is easier to
understand procedural knowledge
through this flowchart (I-6).
Conclusion
• KSCP framework is a framework that guides story constructor (e.g
the experienced, experts,etc) to demonstrate the knowledge that
they own into narrative.
• NarrateC, a web-based narrative construction application, was
developed based on the KSCP framework.
• KSCP framework is a useful framework in guiding experienced
persons or experts to construct a story based on a knowledge
source.
– Mapping of knowledge to event step are less understood especially for
procedural knowledge.

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A Qualitative Assessment of a Knowledge Story Construction Process Framework

  • 1. A Qualitative Assessment of a Knowledge Story Process Construction Framework Khairul Shafee Kalid, Nurzairin Mustafa, Ahmad Kamil Mahmood Universiti Teknologi PETRONAS KMICE2014, 12 – 15 August, Langkawi
  • 2. Presentation Outline • Background of Study • Knowledge Story Construction Process Framework • Methodology • Narrative Construction Application (NarrateC) • Result and Discussion • Conclusion
  • 3. Background of Study Knowledge source KSCP Framework Development (Kalid and Mahmood, 2012) Storytized Knowledge Declarative • facts or information stored in the memory, that is considered static in nature. • conceptual, propositional or descriptive knowledge, describes things, events, or processes, their attributes, and their relation to each other. • Example: J is the tenth letter of the alphabet, that Paris is the capital of France. Procedural Episodic Definition of knowledge embedded story The content of a knowledge-embedded story is about work related practices which is based on experience (or occurrence) .
  • 4. Background of Study Knowledge source KSCP Framework Development (Kalid and Mahmood, 2012) Storytized Knowledge Procedural • Procedural Knowledge refers to the knowledge of how to perform a specific skill or task, and is considered knowledge related to methods, procedures, or operation of equipment. • Example: How to ride a bike Declarative Episodic Definition of knowledge embedded story The content of a knowledge-embedded story is about work related practices which is based on experience (or occurrence) .
  • 5. Background of Study Knowledge source KSCP Framework Development (Kalid and Mahmood, 2012) Storytized Knowledge Episodic • Experience with knowledge • Learned through experience once the topic is obtained from textbooks, formal training and education (Robillard,1999 cited in Raisinghani, 2006) Declarative Procedural Definition of knowledge embedded story The content of a knowledge-embedded story is about work related practices which is based on experience (or occurrence) .
  • 6. Background of Study • Knowledge Story Construction Process (KSCP) Framework – guides the construction and facilitates the transformation of knowledge into a story form. – Ensure that the element of knowledge is not lost when repackaging into a narrative form. Story Construction Workshop KSCP Framework Development (Kalid and Mahmood, 2012)Data are collected and analyzed based on qualitative principles KSCP Framework Assessment
  • 7. Background of Study • This study presents the assessment of Knowledge Story Construction Process (KSCP) Framework. KSCP Assessment Duration Usage Usefulness Limitation
  • 8. Knowledge Story Construction Process Framework Knowledge source Storytization Storytized Knowledge
  • 10. Knowledge Storytization •Begin (Introduction) Settings, context and characters Intent Problems/Conflict. •Middle (Knowledge) •Author's journey •Visualization of concept •Simplification of concept •Solutions to problem •Contextual information •Ending (Reflective) Lessons learned Solutions Outcome •Knowledge StoryTitle KnowledgeTransfer Factors in an IT Organization What should I write about En Ahmad?Well, I tell you a story about En Ahmad's significant contribution in my eyes. I remember En Ahmad just came back from a knowledge management course. When he got back, he introduced changes. . . . En Ahmad spear headed the knowledge portal project. In this portal, I am able to know who knows what in the department. I know what are the expertise and the skills that each personnel has in the IT department. Overall, I think that En Ahmad, has done a lot in terms of promoting knowledge transfer in the organization. Even though he is retired, but his contributions will always be remembered. Partner Similarity •Divergence of Interest Relational Channel KnowledgeTransfer Factors (cited in Mathew and Kavitha, 2009) Story structure Declarative Knowledge SourceStory as a collection of events
  • 11. Knowledge Story Construction Process Framework Knowledge source Storytization Storytized Knowledge Scope
  • 12. Methodology Development of NarrateC Participants • Contact • Brief Participant write story in NarrateC Participants interviewed Data analysis Phase 1 Phase 2 Seven participants from IT Department Application representation of KSCP framework • General • Usage • Usefulness • Qualitative principles • Interpretive paradigm Themes
  • 13. NarrateC Functionality – KSCP Framework Story Identification • Title • Author • Tag • Knowledge Type • Purpose Articulate Knowledge Source • List of Main Points Review Story • Save Draft • Publish • Submit to Reviewer Knowledge Storytization • Map knowledge to event • Event description
  • 14.
  • 15. Step 2 Articulate Knowledge Source Step 3 Knowledge Storytization
  • 17. Participants Participant Experience (years) Jobscope Knowledge Type I-6 0.9 Lab Management Procedural I-1 6 IT Support/Helpdesk Episodic I-2 6 Lab Management Procedural I-4 8 Audio/Video Management Procedural I-5 9 Audio/Video Management Declarative I-7 10 IT Support/Helpdesk Episodic I-3 15 Audio/Video Management Declarative
  • 18. Story Construction Duration 1 0.3 0.7 0.3 2 2 3 0 0.5 1 1.5 2 2.5 3 3.5 Declarative Episodic Procedural STORY CONSTRUCTION DURATION I-3 I-5 I-1 I-7 I-2 I-4 I-6 Time (hours)
  • 20. Usefulness and Limitation Assessment Code Quotation Usefulness • Describe and express knowledge through the process of mapping • Useful as a guidance This model is very useful for me to describe and express my knowledge on AV management. (I-3) I felt that the mapping process is the most important steps where I can further explain in detail about my points very easily. (I-3) Some processes are very helpful and easy to follow. I would never expect I could write a very constructive story. The process guides me through the story construction (I-5). Limitation • Knowledge and understandable and straightforward • Unclear on how to map knowledge to an event The process of mapping and wrapping is quite difficult because the knowledge is understandable and straightforward without any elaborations. (I-2) The mapping step is difficult. I was unsure on what event to match my points. (I-4)
  • 21. NarrateC Recommendation Assessment Code Quotation NarrateC Recommendations • More examples • Clearer examples I suggest a clearer guideline on mapping the knowledge with some examples (I-4) I recommended to have a flowchart as the final story as it is easier to understand procedural knowledge through this flowchart (I-6).
  • 22. Conclusion • KSCP framework is a framework that guides story constructor (e.g the experienced, experts,etc) to demonstrate the knowledge that they own into narrative. • NarrateC, a web-based narrative construction application, was developed based on the KSCP framework. • KSCP framework is a useful framework in guiding experienced persons or experts to construct a story based on a knowledge source. – Mapping of knowledge to event step are less understood especially for procedural knowledge.