This document provides an overview of Grameen Phone Ltd., the leading telecommunications service provider in Bangladesh. It discusses Grameen Phone's history and milestones, vision, mission, organizational structure, major products and services, strategies, technology used, and financial and strategic objectives. The key points are that Grameen Phone has over 45 million subscribers after 20 years of operation, uses GSM technology, aims to benefit customers and the poor through affordable access, and seeks to increase revenues while maintaining market leadership.

1. WELCOME TO OURWELCOME TO OUR
PRESENTATIONPRESENTATION
A Study on.
Grameen Phone Ltd.

2.  ZULfIkAR PAShA DIPTO (024)
 kARTIk ShARMA (043)
 hIRA ISLAM (016)
 AREfINE SIDDIqUE NIShA (021)
 JAyANTA MALLIk (002)
GROUP MEMBERS

3. Grameenphone Ltd. has stepped into
it’s 20th
year operation, having
completed it’s 19th
year on 26th
March,2016 as the leading
telecommunication service provider in
the country with more than 45M
subscribers(2012).
Grameenphone was offered cellular licence
in Bangladesh in 28th
November,1996 by the
Ministry of Posts & Telecommunication
History and Milestones:History and Milestones: Vision:Vision:
 exist to help the customers
 provide full benefit of
communications services
 want to ensure customer’s demand
Organization’s Overview, Profile & Strategies of the Organization.
INTRODUCTION OF GRAMEENPHONE
MissionMission
Leading the Industry
Exceed customer expectation
Providing Best service
Making life & Business easier

4. ORGANIZATIONAL STRUCTURE *
shareholders
nique contribution of depth experience
joint venture enterprise : Telenor (Norway)-55.8% & Grameen Telecom
Corporation a non-profit sister concern of Grameen Bank. -34.2%
,general retail and institutional investors 10%

5. GRAMEENPHONE’S MAJOR PRODUCTS& SERVICES*
Packages:
Bondhu
This package with the highest number of F&Fs allows you to talk to your near and dear ones at the lowest rate.
Amontron
"Amontron" is the new attractive price plan from Grameenphone which gives you the opportunity to talk to any
other operator at a call rate of 11 paisa per 10 second (24 hours).
Xplore’
It is a postpaid connection and is available with Mobile to Mobile with
BTCL connectivity. BTCL incoming is absolutely free in Xplore.
apon
You can talk to over 37 million Grameenphone numbers at a very low rate 5

6. Value Added Service (VAS)
Grameenphone also introduced a number of value-added services during
the last eight years. It may be noted that Grameenphone was the first
mobile phone operator in the country to introduce value-added
services like Voice Mail Service, Text Mail Service and fax and data
transmission services. Grameenphone also launched the Wireless
Application Protocol (WAP)
International Roaming (IR)
The International Roaming facility is another useful service provided by
Grameenphone. Subscribers of the GP Regular and Anytime 450
service can use their mobile phones in many foreign countries with
this facility while subscribers of other networks can also use their
mobile phones when they are in Bangladesh. Presently
Grameenphone has International Roaming agreements with more
than 240 mobile phone operators in 80 countries.
GRAMEENPHONE’S MAJOR PRODUCTS & SERVICES*GRAMEENPHONE’S MAJOR PRODUCTS & SERVICES*
SMS (Short Message Service)
With this service, you can receive and send Text Messages (a
maximum of 160
characters per message) to any GP or other mobile and to
foreign operators' (international) mobiles as well
(conditions apply).
SMS Push-Pull Services
With Push-Pull service, you can enjoy more than 160 contents
(Ex: Usage Info, Payment Status of last bill, Sports news,
Emergency numbers, Restaurants, Airline and Railway
timing, travel info etc.).
EDGE / GPRS service
This service allows the subscribers to browse the internet,
send or receive e-mails and use all the advances of multi-
media messaging.

7. ♣ Build organizational commitment to
quality.
♣ Focus on the consumers (their needs).
♣ Find ways to measure quality.
♣ Set quality goals and create incentives
(performance bonus).
♣ Identify defects and trace them at
source.
♣ Dual purpose to receive the
economic return
♣ Contributing to the economic
development of Bangladesh
♣ Aim to benefit the poor : “one
phone in each village” , by a
colaboration between Grameen
Telecom & Grameen Bank
ANALYSES OF COMPANY STRATEGIES*
Business level strategy & Objectives

8. THE STRATEGIES
Ψ Network Coverage: Both Rural & Urban Areas
Ψ “Island strategy”
Ψ Continuous Coverage
Ψ Varieties intensity of Coverage : Area – Area, depending
on it’s market
Ψ The Basic strategy : “Cell – Cell coverage”

9. THE TECHNOLOGY*
♠ GSM Technology : widely accepted digital
system across the world
♠ Users : 900 M people of 150 countries
♠ Advanced Developed Cellular Technology
♠ Reasonable Cost

10.  Provide Challenging & Rewarding task
 Ensure Satisfying working conditions
 Ensure Opportunities for Personal Development
 Capture Bigger market of Share
 Low Operating Cost achievement
 Offering a broader scope for the research of it’s products
 Enhancing the satisfaction of the consumer
STRATEGIC OBJECTIVES

11. FINANCIAL OBJECTIVES
ncreasing growth of revenues and earnings.
ider profit margin.
igher return on invested capital.

12. FINISHING TOUCH…
 Positive Image
 Innovative Products & Wide Market Coverage
 Strong Network with Cheap Rate
 VAS
 Leading Position Gainer
 Market Demand : Pre-paid
 3P’s : People , Process & Physical Demand