The document proposes an application called "Banglalink Fashion Fever" that allows users to design and share fashion creations. Key features would include options to design outfits, upload drawings, get feedback, view trends, and interact with other users. It estimates the application could benefit 220,000 subscribers in year 1 and be commercially feasible, with profits expected after an initial loss in year 1. The goal is to create a platform for fashion enthusiasts to showcase their talents.

2. Background
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3. Idea- Banglalink Fashion Fever
This fun application will help them to make fashion wears of their
choice in a convenient manner
It will also allow them to interact and share their creative works and
ideas with massive number of people through a common server
Customers can choose from a wide range of trendy collections from
our exclusive database
The database will consist of numerous designs from various
resources in the internet and will be collected through a pilot project
The customer can also take reference from the latest trends used by
the fashion houses and the movie world which will be available in our
application
They can also rate these recent trends from the fashion houses
uploaded by the server
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4. Idea- Banglalink fashion fever (contd.)
Features Description Available services
Fashion frenzy A fun game that can be used
to design the desired attire
Numerous options are available to meet the
design specifications of the subscribers
Creative creations Upload photos of hand drawn
designs
The design will be sent to a graphic designing
team hired by banglalink for modification
Feedback Digital platform to display and
getting feedback of the
created designs
The feedback of the modified designs will be
provided within 2 hours of upload by the graphic
designing team
Database Collection of the uploaded
designs and samples
This includes all the recent uploaded designs in
the ‘creative creations’ and also a huge
collections of the sample designs in a server
Interactive Subscribers can interact with
other subscribers
After they are finished with designing they can
share those in a server, where those designs will
be rated and commented by others
Top trends Latest fashion trends of
different fashion houses and
show-biz
The customer can get to see which of the trends
are popular among mainstream media and
fashion world
Evaluations Provide monthly feedback Five designs will be selected by the distinguished
jury and rewarded monthly from the ten most
popular designs rated by the subscribers Making a
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5. Number of people to be benefitted
Components Our assumption Remarks
Size of target group 220000 Considering the large number
of fashion conscious people
Relevance of application to
target group
Highly relevant The application is user friendly
and the youth of this
generations are tech-savvy
Customer Convenience Highly convenient By seeing the most popular
trends from our server the
customers can make their
choice in a less strenuous and
more cost effective manner
Work satisfaction relevance Highly related The target group will get the
chance to design the attire of
their dreams in a very
convenient style
Exposures of dormant talents of
applicants
Wide exposer Chance to show case innovative
skills in a prominent stage
* Note:- Hypothetical numbers are considered for size of target group
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6. Service modality
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7. Application modality
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Rating the
latest
trends

8. Technical Feasibility
Components Details Feasibility
Photo Upload The applicant have to upload the photos
or scan the photo of their own design
which will be included into the database
of the server
Such technical
applications are available
in Photoshop and can be
aggregated in the
database of an online
server
Gaming-design The applicant would have to choose from
different wide range of collections from
the database and can modify according
to their wishes (the options will be
provided in the right add the application
screen with options like: base designs,
laces, collars, sequins, beads,
combinations, and other sophisticated
options, as per the graphical interphase
shown in the application modality slide)
The collections would be
selected from the above
aggregated database and
the applicant can easily
download the selected
design from the database.
So it is feasible.
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9. Technical Feasibility (contd.)
Components Details Feasibility
Interacting Applicant would be able to
publish or share their
created designs which the
other subscribers can view
and express their opinions
and rate through post.
Same kind of feature is
prevalent in the social
networking system like
Facebook so the sharing
and rating of the
published design would
be technically feasible
Billing Configuration To use auto services to
subscribers would be
charged in two different
media-
1. Internet usage charge
2. Monthly application
subscription fee
Internet download
charge-
GPRS system is already
available.
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10. Commercial Feasibility
Details Year 1 Year 2 Year 3
Number of subscribers 220000 250000 270000
Yearly revenue from
subscription
13200000 15000000 16200000
Yearly revenue from
internet usage
26400000 30000000 32400000
Total Revenue 39600000 45000000 48600000
Idea cost 200000 - -
Application
164000 - -
Development cost
Advertisement cost 4400000 3800000 3500000
Database management
cost
350000 350000 350000
Judge expenses 960000 1020000 1080000
Remuneration
Expenses
296400 296400 296400
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11. Commercial Feasibility (contd.)
Details Year 1 Year 2 Year 3
Salaries expense 34080000 34080000 34080000
Miscellaneous expense 200000 200000 200000
Total cost 40650400 39746400 39506400
Net Profit/Loss (1050400) 5253600 9093600
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Categories Rate (year 1) Rate(year 2) Rate(year 3)
Monthly subscription fee BDT 5 BDT 5 BDT 5
Monthly internet usage fee BDT 10 BDT 10 BDT 10
Monthly Judge expense BDT 80000 BDT 85000 BDT 90000
Monthly remuneration BDT 24700 BDT 24700 BDT 24700
Monthly salaries per employee BDT 22000(4
days)
BDT 18000(3days)
BDT 22000(4
days)
BDT
18000(3days)
BDT 22000(4
days)
BDT 18000(3days)

12. Additional Information
We would have an evaluation every single month conducted by reputed judges
The best five designs will be rewarded handsomely each month ranging from a cash
prize of TK 10,000 to free talk time for the selected designers ranking from first to fifth
The best five designs from each month will be included to an exclusive collection
from which designs for the next banglalink advertisement will be chosen and the
designers will be rewarded
We will create a new graphics designing department comprising of 140 employees
who will work round the clock to provide feedback within two hours
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13. Additional Information
Prior to our launch we seek to carry out a pilot project in the reputed fashion
schools of Dhaka city. The top designs from this project will be added to our
database
Apart from the monetary benefit we are providing our subscribers with a unique
platform to showcase their talent which can be seen by other subscribers including
renowned fashion house personalities
Each month the names of the five best designers will be published without the
designs to ensure that there is no design theft
Their names will be published in the application server, facebook page “banglalink
mela”, and text messages sent to all the users of this application
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14. Conclusion
Our application is one of a kind and we believe that it will create a
huge buzz in the market
Since banglalink is going to provide incentive to the best designs,
users of this application will remain motivated and a permanent
market will be maintained
Many fashion loving people will buy a banglalink SIM card to use
this application as a result of which a new sustainable market is being
created
In this way we can easily mobilize the movement named “banglalink
Fashion Fever” having the slogan of the famous statement of
banglalink which says
“েযেখানেনেই িদিনে বদিেলের েচেষ্টান, েসেখানেনেই বানংলোনিলেংক”.
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