- Patanjali Ayurveda Limited (PAL) is one of the fastest growing FMCG brands in India, valued at over $1.9 billion with revenue exceeding $740 million in 2015-16. It manufactures over 400 products across categories like food, personal care, home care, and medicines.
- Patanjali has significant market share for certain products like honey (35%), ayurvedic medicines (35%), and ghee (33%). Its goal is to increase its market share in personal care products to 30% and expand into new categories like dairy and yoga clothing.
- To achieve its objectives, Patanjali plans to use digital marketing strategies like mobile apps,
A case study on how social media was used for a beauty & lifestyle brand like Kaya Skin Clinic to increase awareness for skin services, establish the brand as an expert in skincare & meet business objectives. Case study by Windchimes Communication - www.windchimes.co.in
Imc presentation by shyam sundar gour on PatanjaliShyam Gour
Hi all,
This is the Integrated Marketing Communication Plan... Which I have prepared along with my group for Patanjali Beauty Cream..
Hope you will like it.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
“A DESCRIPTIVE STUDY OF BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYAL...Vidhu Arora
“A DESCRIPTIVE STUDY OF
BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYALTY AND
PREFERENCE TOWARDS A BRAND: PATANJALI AYURVEDA LTD”- questionnaire based survey
Patanjali Ayurved Limited is an Indian FMCG company
It is valued at ₹30 billion (US$450 million) and some predict revenues of ₹5,000 crore (US$740 million) for the fiscal 2015–16. this presentation highlights bullet points related with increasing revenue and sales of Patanjali Group.How a yoga guru is able to influence buying pattern of the common mass.
Raw Pressery - Digital Marketing strategy for a juice brand.Deepak Menon
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
A case study on how social media was used for a beauty & lifestyle brand like Kaya Skin Clinic to increase awareness for skin services, establish the brand as an expert in skincare & meet business objectives. Case study by Windchimes Communication - www.windchimes.co.in
Imc presentation by shyam sundar gour on PatanjaliShyam Gour
Hi all,
This is the Integrated Marketing Communication Plan... Which I have prepared along with my group for Patanjali Beauty Cream..
Hope you will like it.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
“A DESCRIPTIVE STUDY OF BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYAL...Vidhu Arora
“A DESCRIPTIVE STUDY OF
BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYALTY AND
PREFERENCE TOWARDS A BRAND: PATANJALI AYURVEDA LTD”- questionnaire based survey
Patanjali Ayurved Limited is an Indian FMCG company
It is valued at ₹30 billion (US$450 million) and some predict revenues of ₹5,000 crore (US$740 million) for the fiscal 2015–16. this presentation highlights bullet points related with increasing revenue and sales of Patanjali Group.How a yoga guru is able to influence buying pattern of the common mass.
Raw Pressery - Digital Marketing strategy for a juice brand.Deepak Menon
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
Digital marketing case study patanjali pptMavis EduTech
[ CASE STUDY ]
Mastermind Gameplan by #BabaRamdev in setting up #Patanjali & making it INR 5000 CR Brand.
Is there any town, any city in India where you can’t discover Patanjali items? PROBABLY NO!
Here's how Baba Ramdev got all his tactics right http://bit.ly/Patanjali-Case-Study
Patanjali's Runaway Success - Lessons in Consumer Goods MarketingICFAIEDGE
Patanjali has seen incredible success in a very short span giving its more established and entrenched contemporaries a run for their money. This infographic enlists key reasons for their success that competition can learn and imbibe.
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
Digital marketing case study patanjali pptMavis EduTech
[ CASE STUDY ]
Mastermind Gameplan by #BabaRamdev in setting up #Patanjali & making it INR 5000 CR Brand.
Is there any town, any city in India where you can’t discover Patanjali items? PROBABLY NO!
Here's how Baba Ramdev got all his tactics right http://bit.ly/Patanjali-Case-Study
Patanjali's Runaway Success - Lessons in Consumer Goods MarketingICFAIEDGE
Patanjali has seen incredible success in a very short span giving its more established and entrenched contemporaries a run for their money. This infographic enlists key reasons for their success that competition can learn and imbibe.
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
a digital marketing plan for a high end beauty product. this won the client's nod, although no word yet on execution.
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3. SEGMENTS
Nutrition and Supplement
Chyawanprash
Ghee
Badampak
Honey
Fruit Juice
Health Drinks
Grocery
Mustard Oil
Natural Sugar
Herbal Tea
Biscuits
Rice
Noodles
Oats
Salt
Medicine
Biscuits
Biscuits
Vati
Kwath
Churna
Syrup
Homecare
Herbal
Gulal
Dish
Wash Bar
Agarbatti
Personal Care
Shampoo
Tooth Paste
Body Lotion
Face Cream
Face Wash
Face Packs
Health care
health &
wellness
Digestives
Hair Oil
Conditioner
Detergent
Powder
4. Situation Analysis
Where are Patanjali Now?
• Patanjali Ayurveda Limited (PAL) is the fastest growing FMCG brand in
India.
• Valued at INR 13000 crores (US$ 1.9 Billion) and the revenue was in
excess of INR 5000 crores (US$ 740 million) for the fiscal year 2015-16.
• Patanjali has expanded its reach from 200 outlets in 2014 to 4000
franchisee stores at present.
• More than 2 dozens mainstream FMCG products.
• The company manufactures 444 products including 45 types of cosmetic
products and 30 types of food products.
5. Goal Performance
• Plans to export honey and
cosmetics to 10-12 Countries.
• Planning to expand its product base
to Dairy Products and Yoga
clothing.
Brand Perception
• Ayurvedic & Authentic
Customer insight
“BABA Products”
• Swadeshi Products
“Let customer help themselves”
6. Patanjali Personal care Product Market
• Patanjali will have high market shares in categories such as honey
(35%), ayurvedic medicine (35%) and ghee (33%)
• Patanjali has captured 14% market share because of the sale of Dant
Kanti.
• Patanjali claims that its shampoo has a 15% market share,
• Face wash has 15% market share.
• Patanjali herbal soap has 9% market share.
7. Where do we want to be
Objective descriptions Targets
Business objectives Increase Market Share to 30% in
personal care products.
Engaging customer via different
digital media platform.
Marketing Objectives • Increase number of advertiser
• Build awareness of our website
• Increase subscription
• Increase the site awareness by
30-40%.
• Increase viewers subscription in
social media.
SMM Objectives • Build conversation rate
• Build number of followers
• Build Facebook engagement
score up to 30-40%.
• 50% increase in number of
follower.
• Social media links to website to
generate 25% click through rate.
8. Customer satisfaction target
• Design campaign for beauty products on
social media.
• Like some beauty contest and experience
sharing contest etc.
• Make SNS and website interactive and
more responsive.
• Build brand awareness by sharing
information of value.
Patanjali on social media
6.14 lacs users.
2.2k
66.5k
116k
10. How do we get there
Segmentation: Behavioral segmentation:
(Personal care)
Buyer Readiness Stage
• Groups individuals according to their readiness
to purchase the product.
• We have selected this as we want to move our
customers from the different stages.
Target market- Above 25 years
Positioning statement –
“Walk With Us For A Better Life”
11. OVP(ONLINE VALUE PROPOSITION)
• Who we are?
• What we offer?
• Which markets do we serve?
• What makes us different?
Sequence, (Credibility before Visibility)
Visibility
• Improve search result
• Stay active on Facebook. Update your profile,
your company's profile and actively participate in,
and contribute to groups.
• Have a mobile presence especially if you're trying
to reach millennia's.
Credibility
• Build extreme trust. “Do what you say you'll
do when you say you'll do it.“
• Be consistent. Consistency = trust.
Inconsistency = confusion and distrust.
• Put the customer first in everything you do.
• Help customers win, make their lives easier,
and you'll have customers for life.
12.
13. Tactics
• Launch a Mobile applications for android as
well as iOS.
• Web site and application also available in
regional language.
• Value based pricing.
• Social networking
e-marketing-mix
2P + 2C + 3S
Personalization, Privacy,
+
Customer Service, Community
+
Site, Security, Sales Promotion
14. Social Media
• Promote via social media networks
Let-me-be-your-friend approach
Integrate conversations & raise awareness
• Photo sharing contest
• Patanjali’s products – Take a peek’ video clip
Showing a Patanjali’s product’s lifecycle
Educate the new target market about Patanjali’s
mission
promoted via social media, blogs and main website
Blogging
• Word of mouth approach
• YouTube beauty blogs
• Show the benefits of Patanjali’s
products.
• Built the brand’s online presence
15. Action
• Dynamic Product Ad
Download the app here
Get free beauty tips
Patanjali
Take care of your skin with
natural products.
Because your skin
breathes too
With us find the best beauty
care range
16. Internet Marketing
• Monopolizing keyword searches
Provide blanket for SEO coverage
Allowing Patanjali products easily to be found
• Invest in paid advertising options
Google AdWords campaign
Keywords
