Maharaja Bhog is an upscale Indian restaurant chain with locations in India and abroad that aims to provide a royal dining experience. To better understand customers and improve marketing, they partnered with Mobikon. Mobikon provided customer profiling, targeted automated campaigns based on profiles, and performance reports. This helped Maharaja Bhog build a customer database of over 12,000 diners, add over 1,500 new customers per month, increase their Net Promoter Score and average ratings, and improve return on investment for campaigns. The partnership with Mobikon enabled Maharaja Bhog to better engage customers and gain valuable marketing insights.

1. MOBIKON CASE STUDY
Maharaja Bhog

2. At Maharaja Bhog, we aim to serve a royal experience to our customers & it
would not be possible without knowing what they want. Capturing detailed
customer reviews & market trends was the highest on our priority list. Our
association with Mobikon gave us some fantastic campaigns & hiked ROI.
-Ashish Maheshwari, Director, Maheshwari Foods & Hospitality Pvt. Ltd.
BRAND S STORY
Maharaja Bhog was incepted in 2004 to get the best out of the 'Mall culture' in India.
They serve a luxurious and authentic Indian experience to their diners. The brand
serves 900 different dishes per month wherein the menu changes every day from
season to season. Thirty days, thirty different menu items! Currently the chain has
seven outlets, two in Mumbai, one in Bangalore, three in Dubai and USA - Houston,
Texas. The USPs of the brand:
Relaxing & royal experience
Unique signature service of the 5 Fingers sign language
The great "Manwar" style of service in the restaurants
"Attiti devo bhava" ideology
Regal customer service

3. THE CHALLENGE
Maharaja Bhog has an exceptionally niche style. Hence, to market it pro ciently & keep
alive the theme was the major challenge. The same would not have been possible
without effective customer feedback & insights. The brand required an adept
mechanism of running targeted marketing campaigns. An analytical tool to measure &
keep tab on the redemptions & spends was also the need of the hour. Key challenges
were:
Procure insightful guest reviews
Customer database & pro ling
Customer engagement
Marketing insights & analytics
Tab on ROI1
THE SOLUTION
Maharaja Bhog started using Mobikon's products & services in January 2014.
Together, the two brands have done remarkable campaigns & reaped noteworthy ROI.
Mobikon enabled the brand to reach its guests with customized birthday & anniversary
discounts, seasonal festive campaigns & special offers. Key solutions were:
Customer Pro ling & Analytics
Automated ROI driven campaigns
Campaign Ideas & Marketing Insights
Performance reports
Single dashboard for all functions

4. THE RESULT
Maharaja Bhog has earned a reputation for world-class ambiance & the most
delectable & lavish servings. The brand captures praise & fan base from the masses to
the elite. Some of the noteworthy results of employing Mobikon's tools were:
A pro led customer database of 12647 diners
1511 new customers added per month
Personalized offers (54% customers shared their birthday, 34%
customers shared their anniversary)
Net Promoter Score increased from 73 to 93with better review management
Brand's average rating improved from 4.2 to 4.6 with instant alerts on negative
feedback and better automated response
Increased ROI on Targeted Campaigns using speci ed data
(64% Female, 36% Male; Age group: 56% less than 24, 44% above 25)
Easy customer data management across all cities/countries
One stop solution to run world-wide campaigns